Microsoft Dynamics Sales & Marketing
CRM implementation – Microsoft Dynamics
As part of a project with the Hautes Ecoles Spécialisés de Friborg (HES-SO FR), Brandfinity implemented the Microsoft Dynamics CRM as well as the Marketing Automation module of the Microsoft Dynamics Customer Insights Suite.
The Friborg University of Applied Sciences first set up a pilot with the Haute École de Gestion, before rolling out the solution to the other HES-SO FR schools.
In this context, Brandfinity has implemented a CRM solution adapted to the world of education including the following key functionalities:
- Implementation du CRM
- Microsoft Dynamics
- Marketing automation
- Curriculum Management
- Management of prospect & opportunity pipelines for certain programs
- Management of academic projects, RA&D & mandates
- Management of information sessions
- Management and monitoring of registrations for continuing education courses for State of Friborg staff
Marketing Automation implementation
Brandfinity also implemented the Marketing Automation module and certain flows in Power Automate with the following objectives:
- Automated customer journeys for recruitment for EMBA & MSC BA programs
- Contact capture forms, info session registrations and associated email flows
- Setting up preference center and double opt-in to comply with the new data protection law
- Course registration confirmation flow, reminders, sending participant list to trainers
360 degree view
This project aims to create a 360-degree view of the relationships that different schools maintain with prospects & students, as well as the economic fabric, but also to enable the evolution of student recruitment models by digitalizing the process.
“We really appreciated Brandfinity’s ability to translate business needs into functionalities within our CRM and marketing automation, but also to manage the implementation, training, and transformation of processes within schools.”
“The evolutionary maintenance of the CRM was transferred to the HES-SO IT team, with Brandfinity supporting the transition phase and the collection of user needs to extend the use of the CRM to other schools at HES-SO Fribourg.”
Daniel Plaschy, responsable IT , HES-SO Fribourg
Other Projects for education
We are excited to introduce you to other projects we have carried out in the field of education.
Here are some examples of our previous projects:
We look forward to guiding you in your digital success in the education sector.
Please do not hesitate to contact us if you have any questions or would like to discuss your specific project. Visit the page Digital marketing for Education