Unified Events & Conversions Management for Education

Brandfinity continues to support institutions and proposes establishing uniform standards for higher education institutions in digital marketing analytics.

Request free guide to harmonize your Academic Analytics


Why does Brandfinity suggest a template with a unified standard for education?

Key reasons for the standardisation within the education sector are:

● Brandfinity has vast experience in the Education vertical since 2014
● Helps in transferability / smooth handover of accounts
● Suggest best practices
● Explained in an easy way
● Required quick configurations
 Suggest support if requested
 Get a bonus – Tag Plan

Of course, tracking strategies may vary depending on institutions’ needs and circumstances, but common elements are often shared among them.

Downloading this free guide

Downloading this guide allows you to access a simple, structured, step-by-step guide for configuring events and conversions in Google Analytics 4 (GA4), adapted for education.

Additionally, we will cover all these topics supported with visual elements for easy implementation:


  • Sharing Events & Parameters Across Tags
  • Scenario with ten academic programs
  • Solutions for Tracking the Events for Education
  • Tips – How to reduce the number of EVENTS in GA (without worrying about hitting conversion limits)
  • Which Parameters to Use
  • Algorithm – Which model to choose
  • Types of Conversions
  • 3 Models to choose from
  • TAG Sheet
  • FAQ

Get a bonus

On top of clear and concise guidance for quick and efficient event configuration, you will receive a Tag Plan, specially created for Education.

Discover more services for education sector


Brandfinity helps schools and universities effectively recruit and retain students by crafting digital student journeys. Their comprehensive approach includes creating strategies, generating website traffic, utilizing digital campaigns, social media, and search engine optimization. They also offer solutions for student pipeline management through CRM, marketing automation, and much more. Additionally, Brandfinity implements technologies for seamless student and management experiences, offers data analytics services to optimize marketing investments and drive student enrollment.