Let your institution gain it’s full potential

digital marketing for education

At Brandfinity, we have honed our expertise in the digital transformation industry over decades. Our deep understanding of the processes and lifecycles of schools and universities allows us to recruit and retain students effectively. We specialise in crafting digital student journeys that drive growth for our valued customers. Our comprehensive approach goes beyond generating website traffic through digital campaigns, social media, and search engine optimisation. We also develop the complete marketing technology stack to optimise recruitment funnel management and automate personalisation at scale. Choose Brandfinity to unlock the full potential of your institution’s digital presence.

Why do we bring results?

lead generation expert

crm, marketing automation and change management

Brandfinity has a unique approach to generating leads through various well-known channels.
We have developed our own innovative and effective strategy for generating high-quality leads. By utilising different channels such as email marketing, quizzes, forms, online advertising, etc., we know how to reach your target audience in a relevant and personalised manner.

We implement or optimise CRM solutions from Salesforce, Microsoft Dynamics, ActiveCampaign and Freshworks to optimise the capture of potential student interests, up to the applications. Success comes only if the teams within the institution evolve to a model where proactivity along the student journey is a must.
Through our best practices, we can increase student numbers within one intake and a significant one within two intakes.
sales pipeline

Student lifecycle management

Implement technologies to create seamless student experiences

Creating exceptional student journeys is crucial for efficient recruitment and reducing student churn rates. At Brandfinity, we have extensive experience in implementing the right technologies for educational institutions, including CRM, Marketing Automation, Student Information Systems, and Business Intelligence solutions. With our 25 years of expertise in digital technologies, we can assist you in defining your requirements, evaluating the most suitable solution, and implementing it seamlessly. Whether you’re based in Switzerland or seeking international recruitments, our team is well-equipped to support you. Additionally, we have a representative person in UAE to cater to your needs.

Advertising

International paid media

When starting a partnership with a client, Brandfinity conducts a comprehensive audit to analyse previous efforts across all channels and platforms. This assessment encompasses the generation of engagement, traffic, and conversions. Subsequently, we develop a strategic plan that considers various programs, markets, audiences, and objectives to be achieved. The next step involves crafting campaigns on search engines, programmatic platforms, social media, education portals, and other potential offline channels. We believe in taking a holistic approach to data analysis to measure the impact and effectiveness of these campaigns. For this purpose, we create dashboards on Tableau or Power BI, which we gladly share with our clients.

Ask for the quote and we will be in touch

Data analytics

Marketing data analytics and dashboards with Tableau & Power BI

Digital marketing involves analysing data from various platforms such as Google Analytics, Google Ads, Facebook, and LinkedIn. While gaining data insights from individual channels may be simple, consolidating and organising the data to get a comprehensive view can be challenging.

At Brandfinity, we offer solutions that aggregate and normalise data, allowing us to create interactive dashboards using Power BI or Tableau. With our expertise, we help optimise your marketing investments and drive student enrollment.

tableau de board

GA4 – GUIDE

Unified Events & Conversions Management for Education

Brandfinity continues to support institutions and proposes to establish uniform standards for higher education institutions in digital marketing analytics.

Downloading this guide allows you to access a simple, structured, step-by-step guide for configuring events and conversions in Google Analytics 4 (GA4), adapted for education. Additionally, we will cover all these topics supported with visual elements for easy implementation:


  • Sharing Events & Parameters Across Tags
  • Scenario with ten academic programs
  • Solutions for Tracking the Events for Education
  • Tips – How to reduce the number of EVENTS in GA

(without worrying about hitting conversion limits)

  • Which Parameters to Use
  • Algorithm – Which model to choose
  • Types of Conversions
  • 3 Models to choose from
  • TAG Sheet
  • FAQ
    DOWNLOAD FREE GUIDE FOR EDUCATION

    Projects

    We are proud to share our educational showcases.
    CRM implementation
    Heg-fr
    marketing automation -ncacademy
    EHG
    Heg-fr
    marketing automation -ncacademy

    We really appreciate Brandfinity’s ability to translate business needs into functionality within our CRM and marketing automation,

    as well as managing the implementation, training, and transformation of processes within schools.

    Daniel Plaschy

    Head of Information Services

    Brandfinity’s impact on NCAcademy has been significant. Their media planning transformed our online presence, with various dynamic content. The SEO strategies and Google Adsimplementation led to an increase in leads. The highlight is their ingenious marketing automation, seamlessly integrating customer interactions. Automated emails and brochure distribution, along with real-time sales notifications, have revolutionized our workflow. Brandfinity’s innovation and results-driven approach make it an invaluable marketing partner. Highly recommend.

    Delphine Ngoy

    Co Founder, NCAcademy

    Customer experience optimisation agency
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