Phygital
Where digital meets physical
We approach phygital from a customer journey point of view. From drive-to-store campaigns to measuring footfall traffic, including demographics, and finally, managing point-of-sale displays with personalised content, that is how we see phygital.
The road to phygital
In today’s rapidly evolving marketing landscape, the convergence of physical and digital experiences—known as “phygital”—is revolutionising how brands interact with consumers.
At Brandfinity, we specialise in crafting seamless phygital strategies that enhance customer engagement and drive tangible results. Our services are tailored to bridge the gap between online and offline interactions, enriching every customer touchpoint.
Drive to store
One of the most effective strategies to draw customers into your physical stores is through targeted paid media campaigns. At Brandfinity, we are experts in leveraging platforms like Meta and Google Ads to create impactful advertisements that reach your desired audience. Our precision-targeted campaigns are designed to not only increase brand awareness but also to drive significant foot traffic to your store locations. By analyzing data and adjusting strategies in real-time, we ensure that your marketing investment maximizes its potential.
Measuring physical audience
It is crucial to understand who your customers are and how they interact with your physical space. Our advanced sensor technology accurately measures footfall traffic, providing valuable insights into customer demographics and behaviour. This data-driven approach allows us to create detailed profiles of your in-store visitors, offering a deeper understanding that can inform future marketing and operational strategies. By knowing more about your audience, you can tailor your offerings to better meet their needs and enhance their shopping experience.
Mastering point of sales displays
Capturing customers’ attention at the point of sale is essential for conversion. We specialise in personalising point-of-sale displays by tailoring video content to specific audience segments. Utilising advanced technology, we analyse customer demographics and interests to deliver personalised interactions right in the store. This targeted approach increases engagement and creates memorable brand experiences that drive customer loyalty and satisfaction.
Creating a 360 degrees view on customer journeys
To truly understand the complete customer journey, it’s essential to consolidate data from all digital and phygital touchpoints. Our comprehensive dashboards integrate information from online interactions and in-store behaviours, providing a holistic view of each customer’s journey. This seamless data integration enables brands to tailor their marketing strategies more effectively, ensuring that every campaign is relevant and impactful. With Brandfinity’s 360-degree customer journey insights, you’re empowered to make informed decisions that drive growth and enhance customer relationships.
At Brandfinity, we are dedicated to harnessing the power of phygital marketing to transform your brand’s engagement strategy. Our innovative solutions and expert guidance ensure that your brand stands out in an increasingly competitive landscape, creating meaningful connections with customers that drive success. Partner with us and experience the future of marketing.
Start
with experience
Your phygital advantage
Drive to store
- manage your Google ads campaigns
- Oprtimise your Google My Business page
- Create and manage meta drive to store campaigns
- manage multi-store google my business pages
Measuring audiences
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Use your existing cameras to measure traffic
- see the visitors, their age, sex, mood
- understand hotspots in your store
- use AI to create customers profiles
Mastering POS displays
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manage and broadcast centrally your displays
- personalise content based on audience demography
- measure attention time on each content piece
- optimise your content on your displays in realtime
Our approach
Every business is unique
At Brandfinity, we understand that every business is unique, that it’s own retail network or shop in shops or third party retailers are key to your success, digital or physical. With our data driven approach and ai tools, we can help you grow your sales offline, and understand how your digital investements pay off on your retail. Be part of the phygital revolution now.
Why choose Brandfinity?
Here’s what sets us apart:
Tailored Solutions: We ensure that you choose the right POS measurement and displays solution , and we implement it, aligned with your business objectives and tailored to your specific needs.
Leverage data: We have the unique knowledge of being able to mix digital and physical data points to create intelligence All in one: No need to speak to five different suppliers to get things done, we will project manage the POS physical set-up, pull the data from the POS displays and measurement systems into your very own dashboards
Get Started Today!
Contact us for a consultation
and discover how we can transform your business.
Schedule a Call – Speak to our data experts.
Request a Quote – Get a customized solution.
Contact Us – We’re here to help you grow.
Transform the way you engage with your customers by leveraging the power of premium solutions. Contact us today to learn how we can we work together.
Our team is ready to help you craft a best practice strategy that will propel your business forward, whatever your size or type of business.
About Brandfinity :
We are a Swiss digital agency specialising in customer experience optimisation.
We deliver tailored solutions that maximise your return on investments. Our team has pioneered and has successfully adapted the solutions for different sectors .
Whatever your business needs, our flexible approach ensures your implementation is set up successfully.
More about Brandfinity.
FAQ
Phygital
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What is phygital?
Phygital is a mix of physical and digital touchpoints, where digital data meets reality. It refers to seamlessly integrating real-world (physical) and digital experiences to create immersive, interactive environments that enhance customer engagement.
More in our blog
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Which technologies you need for phygital?
For phygital different technologies can be used like: QR codes, AR (Augmented Reality), NFC, sensors, or touchscreens to bridge real-world objects or events with digital content—creating two-way interaction between physical and digital realms.
Would you like to implement the phygital approach for your business? Discover more or ask Brandfinity
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Which industries are good for phygital experience?
Phygital is widely used across industries:
- Retail: Smart mirrors, AR try-ons, NFC-based promotions
- Events: Live QR check-ins, AR-enhanced booths
- Education: Interactive learning stations
- Art & Museums: Digital storytelling layered on exhibits
- Marketing: Experiential brand activations
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What are the benefits of phygital for businesses?
- Real-time customer engagement
- Improved data collection and insights.
- Increased brand memorability
- Increased conversions through interactive elements.
- Opportunities for personalised marketing.
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What technologies are used for Phygital?
A typical tech stack may include:
QR codes, NFC, and RFID; Augmented Reality (AR); the Internet of Things (IoT); touchscreens and interactive kiosks; AI-based personalization engines; and cloud CMS for digital content management.
Augmented Reality (AR)
Internet of Things (IoT)
Touchscreens / Interactive kiosks
AI-based personalization engines
Cloud CMS for digital content management
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Is it difficult to maintain phygital set-up?
It depends on the complexity. Most experiences are cloud-based and can be updated remotely. Providers usually offer analytics dashboards and support for easy management.