data analytics optimisation

Wall Street English

Wall Street English 

Optimizing data analytics to raise campaigns performance.

Wall Street English, member of Swiss Language Group, asked Brandfinity to review and optimize their conversion tracking set-up on the meta platform.

Wall Street English (WSE), a language school based in the whole Switzerland, was struggling to align its lead conversion metrics between hubspot and the Meta platform.

wall street english
  • analysis of conversion tracking
  • implementation of  meta pixel
  • optimisation of meta pixel
  • implementation of  meta conversion API
  • recommendations



We analysed the different conversion trackings in place, issued and implemented recommendations allowing WSE to implement the meta conversion API , as well as optimising the meta pixel implementation. As a result, WSE got a better understanding of the campaigns performance and was able to better optimise its media investment.

Rafael Sousa, Marketing & Communication Manager: thanks to the thorough and hands on approach of Brandfinity we were able to implement their recommendations and regain an understanding of our campaigns performances on the meta platform.