Can you audit our website/accounts?

Yes, we can. We offer essential audits and deeper audits where we require access to your digital assets with only viewing permissions

What is tagging, how does tagging work in paid media?

Tagging involves adding specific code snippets (tags) to your website or app to track user interactions and gather data. This data helps measure the effectiveness of your paid media campaigns. Multiple tools are involved in this, such as Google Tag Manager, code injectors, manual code installation via your site, etc.

What is conversion tracking?

Conversion tracking is monitoring specific actions users take (like purchases or sign-ups) after interacting with your ads. This helps in understanding which ads are driving valuable actions.

What tools can I use for tagging and tracking?

You can use tools like Google Tag Assistant or browser developer tools to verify that your tags are firing correctly. Additionally, conducting regular audits of your tagging setup can help ensure accuracy.

Can I track offline conversions?

You can track offline conversions by importing data from your CRM or sales systems into your ad platforms. We can also implement camera sensors at the point of sale to measure footfall traffic, its demographics, engagement in the store, and purchase activities. We call it Phygital. Ask Brandfinity for more details.

How often should I review my tracking data?

It’s recommended to review your tracking data regularly, at least weekly or monthly, to identify trends, optimize campaigns, and make informed decisions based on performance metrics.

What are UTM parameters and how do I use them?

UTM parameters are tags added to URLs to track campaign performance in Google Analytics. You can create UTM parameters for different campaigns, sources, and mediums to analyse traffic sources effectively.

How do I ensure compliance with data privacy laws?

Compliance with data privacy laws involves understanding regulations like GDPR and CCPA, obtaining user consent for data collection, and ensuring proper data handling and storage practices. We offer two solutions: Google consent mode and server-side tagging.

We are losing so much traffic since consent mode implementation. We don't trust our data anymore. Can you help with this?

Yes. However, you must be prepared to understand that data, particularly regarding GA4, ad-blockers, and new privacy laws, means you’ll never get 100% accuracy. A lot of inference will have to be done by analyzing your trends. That said, we can help you get back a good part of your numbers using cookieless tracking, looking at the numbers of opt-ins vs. opt-outs, and eventually server-side tracking if your organization needs it. Consent mode v2 is often considered, as it can send cookieless signals to GA4; however, this method requires a heavy volume of traffic and events. Can you track what someone has selected on our form?, Yes, we can track form selections by implementing event tracking through tools like Google Tag Manager. This allows you to capture user interactions with form fields and analyze the data in your analytics platform. Also, we may collaborate with your developer to push that information to a temporary memory accessible by tag manager (called a dataLayer push) that we can use to ensure the data is collected.

Data Analytics

Turn Data into Growth. Drive Smarter Decisions.

Data is not helpful if it can’t be understood.
We help our clients to make sense of the data they collect and translate it into actionable KPIs.

Analytics

Why Data Analytics Matters?

In today’s digital age, data is the key to understanding customer behaviour, predicting trends, and making informed business decisions. With the right data analytics strategy, you can:

Identify Opportunities: Discover hidden patterns and trends.

Enhance Customer Experience: Tailor experiences to customer needs.

Optimise Marketing Campaigns: Maximise ROI by targeting the right audience.

Boost Efficiency: Streamline operations with data-backed decisions.

Navigate customer journeys with confidence!

Data is not helpful if it can’t be understood.
We help our clients to make sense of the data they collect and translate it into actionable KPIs.

At Brandfinity, we harness the power of data analytics to transform raw data into actionable insights. Our data-driven strategies help you understand your customers, optimize your marketing efforts, and fuel business growth.

Bring clarity to your

digital

touchpoints

Our data analytics services

Data Collection & Privacy

Analytics Audits
Consent Mode Implementation
Analytics Audits & Strategic Setup
Conversion Tracking

Technical implementation

Strategic Setup
Google Analytics 4 Implementation
Tag Management Solutions
Server-Side Tagging

Advanced Analytics

Behavioral Analytics Beyond GA4
Cross-Channel Performance Tracking

Reporting & Dashboards

Multi-Platform Visualisation
Custom Dashboards (Looker Studio, Tableau, PowerBI, Funnel)
Reporting

Ask for free audit

Our approach

Data-Driven Decisions, Real Results
We combine advanced analytics tools with strategic expertise to deliver insights that matter. From data collection to actionable strategies, our end-to-end approach ensures you stay ahead of the competition.

Why choose Brandfinity?

Trusted partner by industry leaders in Automation & Education

Expertise in Advanced Analytics: Leveraging the latest tools and techniques.
Custom Solutions: Tailored strategies for your unique business needs.
Actionable Insights: Not just data – real, growth-driving insights.
Proven Track Record: Success stories with clients across industries.

Success stories

Driving Growth with Data Analytics

Discover how we helped businesses unlock growth through strategic data analytics. View Case Studie

Bring clarity to your digital and phygital touchpoints

Please fill out the form and briefly specify the area you’re most interested in for the audit.
We’ll provide you with a free audit and follow up with valuable insights.

One last step to smarter analytics

No wasted investments. Our analytics strategies are customised to meet your business needs, ensuring data-driven decision-making from day one.

Get expert implementation without disrupting your existing operations, allowing you to focus on business growth.

Leverage our industry experience to avoid costly mistakes and maximize your marketing ROI.

Start optimising now >>>

Get Started Today!

Contact us for a consultation

and discover how data analytics can transform your business.

Schedule a Call – Speak to our data experts.
Request a Quote – Get a customized solution.
Contact Us – We’re here to help you grow.

Audit your Analytics setup

Start with a comprehensive audit of your current analytics setup – understand exactly where you stand and what opportunities exist for improvement.

Flexible, Adaptive Solutions

Benefit from our flexible, adaptive approach that works with your existing tech stack while introducing optimisations that maximise your data’s value.

Expert-Driven Optimisation

Work with recognized experts who have successfully optimised analytics for leading automotive brands and top-tier educational institutions.

How do we collect and analyse data?

Defining, implementing and optimising a digital customer journey requires data – a lot of data! We have therefore built solutions for our clients including, data from Google analytics, Google search console, Google adwords, Youtube, Facebook, Instagram, Twitter, Salesforce, Marketo, bing ads and more.

How do we build intelligence and reports?

Once the data has been translated into understandable metrics and KPIs’ we will support you with the creation of relevant Dashboards. We will visualise your data, interpret your story for a full and comprehensive evaluation of your market position. At Brandfinity, we help you to make effective marketing decisions. You may discover our best projects with dashboards for LauraStar, Triumph, HEG-Fribourg and for Trends-moto.ch

Discover more about custom dashboards

How do you use data analytics?

“Without data you will be blind to your customer journey. Business intelligence solutions as well as Data marts and Data warehouses solutions, have recently become affordable. It is possible to build the right Data analytics solutions to meet everyones needs and budget”

Yves-Alain Schwaar, CEO, Brandfinity

Ask for a quote

About Brandfinity :

We are a Swiss digital agency specializing in customer experience optimization. Through marketing analytics, we deliver tailored solutions that maximize your digital marketing investments. Our team has pioneered the first GA4 standard in the education sector and has successfully configured .

Whatever your analytics needs, whether it’s GA4, Looker Studio, or server-side tagging, our flexible approach ensures your analytics infrastructure is set up successfully.

More about Brandfinity.

FAQ

Tagging & Tracking

Can you audit our website/accounts?

Yes, we can. We offer essential audits and deeper audits where we require access to your digital assets with only viewing permissions
What is tagging, how does tagging work in paid media?

Tagging involves adding specific code snippets (tags) to your website or app to track user interactions and gather data. This data helps measure the effectiveness of your paid media campaigns. Multiple tools are involved in this, such as Google Tag Manager, code injectors, manual code installation via your site, etc.
What is conversion tracking?

Conversion tracking is monitoring specific actions users take (like purchases or sign-ups) after interacting with your ads. This helps in understanding which ads are driving valuable actions.
What tools can I use for tagging and tracking?

You can use tools like Google Tag Assistant or browser developer tools to verify that your tags are firing correctly. Additionally, conducting regular audits of your tagging setup can help ensure accuracy.
Can I track offline conversions?

You can track offline conversions by importing data from your CRM or sales systems into your ad platforms. We can also implement camera sensors at the point of sale to measure footfall traffic, its demographics, engagement in the store, and purchase activities. We call it Phygital. Ask Brandfinity for more details.
How often should I review my tracking data?

It’s recommended to review your tracking data regularly, at least weekly or monthly, to identify trends, optimize campaigns, and make informed decisions based on performance metrics.
What are UTM parameters and how do I use them?

UTM parameters are tags added to URLs to track campaign performance in Google Analytics. You can create UTM parameters for different campaigns, sources, and mediums to analyse traffic sources effectively.
How do I ensure compliance with data privacy laws?

Compliance with data privacy laws involves understanding regulations like GDPR and CCPA, obtaining user consent for data collection, and ensuring proper data handling and storage practices. We offer two solutions: Google consent mode and server-side tagging.
We are losing so much traffic since consent mode implementation. We don't trust our data anymore. Can you help with this?

Yes. However, you must be prepared to understand that data, particularly regarding GA4, ad-blockers, and new privacy laws, means you’ll never get 100% accuracy. A lot of inference will have to be done by analyzing your trends. That said, we can help you get back a good part of your numbers using cookieless tracking, looking at the numbers of opt-ins vs. opt-outs, and eventually server-side tracking if your organization needs it.
Consent mode v2 is often considered, as it can send cookieless signals to GA4; however, this method requires a heavy volume of traffic and events.

Can you track what someone has selected on our form?,

Yes, we can track form selections by implementing event tracking through tools like Google Tag Manager. This allows you to capture user interactions with form fields and analyze the data in your analytics platform. Also, we may collaborate with your developer to push that information to a temporary memory accessible by tag manager (called a dataLayer push) that we can use to ensure the data is collected.