Phygital customer journey
SmartRetailExpo 2022 – phygital customer journey what is phygital? Smart Retail expo – phygital product pilot for a 360 degree view and engagement of the customer journey At the Smart Retail Expo 2022 (conference in London), Yves-Alain Schwaar...
Lead scoring
lead scoring What is lead scoring? Lead scoring is a logic methodology that will give a score to the leads within a sales funnel. This scoring allows us to determine how likely the leads are to buy into your product. Why do we need lead scoring? Lead scoring can be...
Top 5 digital marketing strategies for educational institutions.
digital marketing strategies Top 5 digital marketing strategies we would recommend in 2022 for educational institutions. In the last few years a change in the education industry has been observed. A rise in the use of blended and online learning...Bastien Veuthey – junior BI specialist
Meet Bastien Hello, my name is Bastien. I am an engineering student at the University of Architecture and Engineering in Fribourg, specializing in the field of networks and systems. Before embarking on my university studies I completed an apprenticeship in computer...
Email – or – Emailing
E-mailing En quoi l’E-mailing est intéressant pour une entreprise ? On a tous déjà entendu parler de l’e-mailing mais savez-vous à quel point un simple courriel peut changer la routine professionnelle ? C’est le moment de prendre quelques minutes et de...
Andreas Rambacher – administrative support
Meet Andreas Hello, My Name is Andreas. Since 2021, I have managed for Brandfinity the second-level of support in three languages for the online vaccination platforms of 20 cantons. From now on, I will take over the German translation for our clients and will also...
Manon Henry – marketing intern
Meet Manon Hello, my name is Manon Henry and I work at Brandfinity. My primary role at Brandfinity is to help create email campaigns for our clients using Marketing Automation tools, to help produce visuals for digital campaigns and edit video content. I have a...
Didier Goumaz – business development expert
Meet Didier Me in five words: people, passion, innovation, values and commitment Hello, my name is Didier. I am a business development expert with over 15 years of B2C and B2B experience in distribution, new channel development and sales management for multinationals...
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