GA4 Checkouts Higher Than Add to Cart? Learn The Fixes
Ever noticed checkouts outnumbering items added to the cart in your CRM and GA4 data? What’s up with that, right? If you’re you’re trying to hunt down that gremlin in your reports then you’re probably dealing with something like this: Usually, this boils down...
GUIDE – Configure events & conversions | EDUCATION
FREE GUIDE for EDUCATION Unified Events & Conversions Management for Education Brandfinity continues to support institutions and proposes establishing uniform standards for higher education institutions in digital marketing analytics. Request free guide to...
What Is the GA4 Google Tag? Simply Explained and Installed
What is the Google Tag? To install GA4, should I install the Google Tag ID, the Measurement ID, or both? Should I use one Google Tag for all my Google products, or install separate ones for GA4 and Google Ads??😕 Where can I find my tag ID? What does combining Google...
Quiz – Boost engagement
Quiz Power in Marketing: Boost Engagement and Grow Your Business In today’s competitive business landscape, finding innovative ways to engage customers and drive lead generation is crucial. One powerful tool that has gained immense popularity in recent years is...
GA4 Google Signals Removed: How it affects your data
GA4 Google Signals in Google Analytics is expected to deliver accurate data and enable powerful features for a unified view of users across devices. Yet, Google Analytics 4 announced that it will be removing Google Signals from the Reporting identity. This...
Google Analytics issues
GA4 (Google Analytics 4) Pain Points Have you encountered challenges while navigating through Google Analytics 4 or faced any issues in your recent reporting? We understand the complexities that can arise. Here are some common pain points our clients have recently...
Dashboard
Dashboard – all you need to know Dashboard – dashboard meaning A dashboard is a graphical interface that provides a consolidated view of important information related to a specific topic or business process. It can display real-time data and metrics and...
Phygital customer journey
SmartRetailExpo 2022 – phygital customer journey what is phygital? Smart Retail expo – phygital product pilot for a 360 degree view and engagement of the customer journey At the Smart Retail Expo 2022 (conference in London), Yves-Alain Schwaar...
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