digital strategy and brand identity
EHG and Hotelfachschule Belvoirpark
EHG and Hotelfachschule Belvoirpark
- market research
- digital strategy
- brand identity
- CRM
- student information system
- market research
- digital strategy
- brand identity
- CRM
- student information system
At Brandfinity we believe that learning never stops. We are therefore extremely happy to support education institutions in their endeavour to enrol more students.
Ecole Hoteliere de Geneve and Hotelfachschule Belvoirpark both belong to the Association of Swiss Restaurateurs, Gastrosuisse. Amalgamated last year under the same management, both schools sought to evolve their presence in the market, their curriculum and equip themselves with marketing technology and a student information system that would support both schools. They also intended to maintain their unique presence and individuality.
We felt that the correct strategy was via an aligned brand presence and market strategy.
Brandfinity conducted a market study and issued a market strategy, revisiting both brands identity and defining the request for proposals for a CRM / marketing automation and a student information system.
We also worked extensively on creating a new logo and brand identity which will be visible as from next spring, so stay tuned!
Thank you Susanne Welle and the teams of both institutions (EHG and Hotelfachschule Belvoirpark ) for their passion and engagement in these projects!
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