Paid media
Turn Data into Growth. Drive Smarter investments.
Performance marketing
Driving your performance
Having created awareness, branding, and performance marketing campaigns for 20 years, we have learned to take a strategic approach to media buying while adapting to the ever-changing algorithms of the advertising platforms. By following a clear process, you can reduce the risk of misinvestments.
Understanding the audience: analysing your target audience.
Defining goals and KPIS: Knowing what you want to achieve is key to setting up campaigns effectively.
Implementing tagging & tracking: Ensure you measure campaign effectiveness at every funnel stage.
Campaigns set-up: The devil lies in the details, in this case, in the way you structure your campaigns and the creatives you choose
Measure, test and optimise: Define your test scenarios, measure and optimise until you reach the defined KPIs.
Bring efficiency to your
paid campaigns
Global media buying
Media assets optimisation
Full transparency
You will have admin rights to all the paid media platforms we manage for you, so you can check what we are doing on your behalf anytime. The media spend will be visible to you anytime, and you will pay for our work separately. We want to ensure that our paid campaigns are run transparently with no hidden interest behind our investment recommendations.
Paid media services
Audits
- Accounts and campaigns audit
- Tagging & conversions check
- Overall strategy review
- Briefs and processes audit
Tagging & Tracking
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Google tag manager set-up
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multi account and sites conversions
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Tags checking and validation
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Server-Side Tagging
- offline conversions implementation
Campaigns creation
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Briefs
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campaigns set-up and management
- Test scenarios definitions
- assets reviews and optimisation
Reporting & Dashboards
- KPI’s definition
- goals and visualisation
- Custom Dashboards (Looker Studio, Tableau, PowerBI, Funnel)
- Reporting
Our approach
Data-driven decisions, real results
Why choose Brandfinity?
Trusted partner by industry leaders in Automotive & Education
Global media buying and management expertise.
We manage in-house 5 languages
Fully transparent model
Proven Track Record: Success stories with clients across industries.
Success stories
Driving results