paid media

Paid media

Turn Data into Growth. Drive Smarter investments.

In today’s fast-paced digital world, paid media is a powerful tool to amplify your brand’s visibility, drive targeted traffic and generate sales.
data
marketing automation
ANALYTICS
phygital
DASHBOARDS

Performance marketing

Driving your performance

In today’s fast-paced digital world, paid media is a powerful tool for amplifying your brand’s visibility, driving targeted traffic, and generating leads and sales. Whether through search ads, display ads, social media campaigns, or influencer partnerships, paid media enables businesses to connect with their audience at scale. By strategically allocating your budget, optimising campaigns, and measuring performance, you can achieve immediate results and ensure sustained growth.

Having created awareness, branding, and performance marketing campaigns for 20 years, we have learned to take a strategic approach to media buying while adapting to the ever-changing algorithms of the advertising platforms. By following a clear process, you can reduce the risk of misinvestments.

data Understanding the audience: analysing your target audience.
data Defining goals and KPIS: Knowing what you want to achieve is key to setting up campaigns effectively.
data Implementing tagging & tracking: Ensure you measure campaign effectiveness at every funnel stage.
data Campaigns set-up: The devil lies in the details, in this case, in the way you structure your campaigns and the creatives you choose
data Measure, test and optimise: Define your test scenarios, measure and optimise until you reach the defined KPIs.

paid media
paid media

Bring efficiency to your

paid  
  campaigns

Global media buying

We have managed advertising for luxury brands such as Audemars Piguet, run performance marketing campaigns targeting audiences from Sao Paolo to Shenzen and Moscow to Manhattan for the last  20 years.

Media assets optimisation

You won’t run the same type of ads or videos depending on who you are targeting and where they are in the funnel. Therefore, we will assess the available assets and meticulously optimise them to resonate with your audience at each conversion funnel stage.

Full transparency

You will have admin rights to all the paid media platforms we manage for you, so you can check what we are doing on your behalf anytime. The media spend will be visible to you anytime, and you will pay for our work separately. We want to ensure that our paid campaigns are run transparently with no hidden interest behind our investment recommendations.

Paid media services

 

Audits

  • Briefs and processes audit

Tagging & Tracking

  • offline conversions implementation

Campaigns creation

  • Test scenarios definitions
  • assets reviews and optimisation

Reporting & Dashboards

  • KPI’s definition
  • goals and visualisation
  • Custom Dashboards (Looker Studio, Tableau, PowerBI, Funnel)
  • Reporting

Our approach

 

Data-driven decisions, real results

We combine advanced expertise in digital media buying with a strong data analytics approach. This guarantees full transparency in where your money is spent and what results it brings.

Why choose Brandfinity? 

Trusted partner by industry leaders in Automotive & Education

data Global media buying and management expertise.
data We manage in-house 5 languages
data Fully transparent model
data Proven Track Record: Success stories with clients across industries.

Success stories 

Driving results

Discover how we helped businesses unlock growth through Paid media. View Case Studies
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