Paid media

Turn Data into Growth. Drive Smarter investments.

In today’s fast-paced digital world, paid media is a powerful tool to amplify your brand’s visibility, drive targeted traffic and generate sales.

Performance marketing

Driving your performance

In today’s fast-paced digital world, paid media is a powerful tool for amplifying your brand’s visibility, driving targeted traffic, and generating leads and sales. Whether through search ads, display ads, social media campaigns, or influencer partnerships, paid media enables businesses to connect with their audience at scale. By strategically allocating your budget, optimising campaigns, and measuring performance, you can achieve immediate results and ensure sustained growth.

Having created awareness, branding, and performance marketing campaigns for 20 years, we have learned to take a strategic approach to media buying while adapting to the ever-changing algorithms of the advertising platforms. By following a clear process, you can reduce the risk of misinvestments.

Understanding the audience: analysing your target audience.
Defining goals and KPIS: Knowing what you want to achieve is key to setting up campaigns effectively.
Implementing tagging & tracking: Ensure you measure campaign effectiveness at every funnel stage.
Campaigns set-up: The devil lies in the details, in this case, in the way you structure your campaigns and the creatives you choose
Measure, test and optimise: Define your test scenarios, measure and optimise until you reach the defined KPIs.

Bring efficiency to your

paid

campaigns

Global media buying

We have managed advertising for luxury brands such as Audemars Piguet, run performance marketing campaigns targeting audiences from Sao Paolo to Shenzen and Moscow to Manhattan for the last 20 years.

Media assets optimisation

You won’t run the same type of ads or videos depending on who you are targeting and where they are in the funnel. Therefore, we will assess the available assets and meticulously optimise them to resonate with your audience at each conversion funnel stage.

Full transparency

You will have admin rights to all the paid media platforms we manage for you, so you can check what we are doing on your behalf anytime. The media spend will be visible to you anytime, and you will pay for our work separately. We want to ensure that our paid campaigns are run transparently with no hidden interest behind our investment recommendations.

Ask for a quote

Paid media services

Audits

Accounts and campaigns audit
Tagging & conversions check
Overall strategy review
Briefs and processes audit

Tagging & Tracking

Google tag manager set-up
multi account and sites conversions
Tags checking and validation
Server-Side Tagging
offline conversions implementation

Campaigns creation

Briefs
campaigns set-up and management
Test scenarios definitions
assets reviews and optimisation

Reporting & Dashboards

KPI’s definition
goals and visualisation
Custom Dashboards (Looker Studio, Tableau, PowerBI, Funnel)
Reporting

Our approach

Data-driven decisions, real results

We combine advanced expertise in digital media buying with a strong data analytics approach. This guarantees full transparency in where your money is spent and what results it brings.

Why choose Brandfinity?

Trusted partner by industry leaders in Automotive & Education

Global media buying and management expertise.
We manage in-house 5 languages
Fully transparent model
Proven Track Record: Success stories with clients across industries.

Success stories

Driving results

Discover how we helped businesses unlock growth through Paid media. View Case Studies