digital strategy and lead generation
The School of Management Fribourg
The School of Management Fribourg
At Brandfinity we believe that learning never stops. We are therefore extremely happy to support education institutions in their endeavour to enrol more students.
The School of Management Fribourg, which offers the EMBA program for students, contacted Brandfinity for digital marketing support.
- digital strategy
- CRM
- automation flow
- emailing
- paid campaigns
Brandfinity developed an online acquisition strategy for the EMBA programme, based on the implementation of a CRM and a marketing automation process. This strategy resulted in an 80% increase in the number of students in 2 years.
For the EMBA programme at HEG Fribourg, Brandfinity manages the automated flow of emails for leads and news session registrations, as well as digital programmatic, social paid and search campaigns. As part of this project, performance monitoring dashboards on PowerBI have also been set up.
We would like to thank HEG Fribourg for the trust placed in us to implement and manage the digital marketing and CRM activities for the EMBA programme.
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Brandfinity team played a crucial role in the successful recruitment of candidates during the launch of our new Executive MBA program. Their expertise in building our paid campaigns from the ground up and setting up the associated marketing automation was instrumental in getting us off to a strong start. As our Executive MBA program continues to evolve and we bring in new marketing expertise in-house, we look forward to deepening our partnership and continuing to grow with Brandfinity by our side.
Other Projects for education
We are excited to introduce you to other projects we have carried out in the field of education.
Here are some examples of our previous projects:
We look forward to guiding you in your digital success in the education sector.
Please do not hesitate to contact us if you have any questions or would like to discuss your specific project. Visit the page Digital marketing for Education