Marketing automation

What are the benefits of marketing automation?

• Saves time by automating repetitive tasks.
• Enhances lead nurturing through personalised communication.
• Helps to divide the audience into segments and react automatically to different segment’s behavior with the desired automated logic.
• Automatically follows up based on the scheduled waiting time
• Avoids humain mistakes in proceeding with repetitive tasks
• Improves customer experience with timely interactions.
• Helps sales team to see the sales pipeline and move it manually or automatically based on customer behavior
• Increases ROI through better segmentation and tracking.

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What can you Personalise with marketing automation ?

Customer Onboarding

SMS and Push Notifications

Social Media Engagement

Surveys and Feedback

Analytics and Reports

Email Marketing

Subject Lines:
Use recipient names, product preferences, or recent interactions.
Example: “John, your favorite shoes are back in stock!”

Email Content:
Dynamic content blocks that adapt to user preferences or behaviors.
Example: Highlight products a user browsed or abandoned in their cart.; Or signature; or Service / Program Selected.

Send Time Optimisation:
Schedule emails at times when a recipient is most likely to engage.

Greetings and Closures:
Personalise based on location, time of day, or user history.
Example: “Good morning, Jane! Here’s what’s trending near you.”
Sending wishes on exact date (Birthay or Christmas)

Why Personalization Matters

Website Experiences : 

Dynamic Landing Pages:
Show personalised offers or recommendations based on user data.
Example: Display products relevant to a user’s browsing history.

Pop-Ups and Call-to-Actions:
Trigger pop-ups with personalised messages or discounts.
Example: “Welcome back, Alex! Here’s a 10% discount on your next purchase.”

Content Recommendations:
Suggest blog posts, articles, or videos aligned with user interests.

Lead Nurturing Campaigns : 

Automated Drip Campaigns:
Tailor content sequences based on the lead’s position in the sales funnel.
Example: Send a “getting started” guide to new leads, followed by case studies.

Lead Scoring and Segmentation:
Adjust messaging based on lead engagement or scoring thresholds.

4. Product and Service Recommendations
E-commerce Personalization:
Recommend products based on purchase history, browsing behavior, or similar user profiles.
Example: “You might also like…” suggestions on a product page.
Upsell and Cross-Sell Opportunities:
Promote higher-value products or complementary items.
Example: “Pair your new laptop with these accessories.”

5. Ads and Retargeting
Custom Ad Campaigns:
Show tailored ads on social media or Google based on user interests and actions. Retargeting Campaigns:
Personalize ads for users who abandoned carts or visited specific pages.
Example: “Still thinking about these sneakers? Grab them now with free shipping!”

6. Customer Onboarding
Welcome Messages:
Send personalized welcome emails with user-specific instructions or links.
Example: “Hi Sarah, ready to explore your new CRM dashboard?”
Product Tutorials:
Deliver step-by-step guides based on the features a customer has used or skipped.

7. SMS and Push Notifications
Time-Sensitive Alerts:
Send personalized appointment reminders, shipping updates, or event invites.
Example: “Hi Jack, your package is arriving tomorrow!”
Behavioral Triggers:
Notify users about price drops, restocks, or expiring discounts.

8. Social Media Engagement
Dynamic Social Posts:
Personalize messaging or offers for different audience segments.
Social Monitoring:
Engage with users directly by responding to mentions or comments with personalized messages.

9. Surveys and Feedback
Feedback Requests:
Customize survey invitations based on user actions or lifecycle stage.
Example: “How was your recent purchase experience, Amanda?”
Follow-Up Campaigns:
Personalize responses or offers based on survey results or feedback.

10. Analytics and Reports
7. Behavior-Based Reporting:
Segment performance data by personalized campaigns, like who interacted most.

11. Why Personalization Matters
Boosts Engagement:
Personalized experiences increase open rates, clicks, and conversions.
Improves Customer Loyalty:
Customers are more likely to return to businesses that understand their needs.
Drives Revenue:
Tailored recommendations and offers encourage higher spending.

Le marketing digital n’a pas des limites

Brandfinity – transformateur d’expérience clients .

L’équipe de Brandfinity

excelle dans l’analyse des données, la création de stratégies percutantes et une mise en œuvre rapide et précise.

Nos clients: 

Triumph Motorcycles, HEG-FR, HES-SO Fribourg, Laurastar, NCAcademy, Ducati, EHG, Lausanne Tourisme, Hotela, Swissinterpro…

Partenaires et certifiés de:

Google Analytics, Microsoft Dynamics, ActiveCampaign, Freshworks, Swiss Made, Funnel, Meta.

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• Remplissez le formulaire – Partagez vos attentes et nous vous répondrons rapidement.
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