Sales funnel optimisation

Sales funnel optimisation

Sales funnel optimisation is key to your success! You are certainly creating campaigns to build awareness or direct response on your digital assets, maybe even a lot of money! Why would you spend so much money on acquiring traffic, if you do not invest to convert it...

Sales & Marketing alignment

Sales & Marketing Alignment, a key to sustainable success. We have been talking about the topic Sales & Marketing alignment as long as Sales & Marketing departments exist… the usual discussion (and possible long arguments) is around the quality of...

Customer centricity and organisations silos

Customer centricity and organisations silos Customer centricity is a must I have had a lot of discussions lately with many companies of different sizes talking about the shift of consumers behaviours and the need to become much more customer centric. Most people do...

Customer journeys (CX) automation

Customer journeys (CX) automation Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and...

Martech interview

I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor.  I have been over the last 18 years building many digital organizational capabilities and building or...