Sales & Marketing alignment

by | Jul 22, 2019 | Blog

Sales & Marketing Alignment, a key to sustainable success. We have been talking about the topic Sales & Marketing alignment as long as Sales & Marketing departments exist… the usual discussion (and possible long arguments) is around the quality of...

Customer centricity and organisations silos

by | May 24, 2019 | Blog

Customer centricity is a must I have had a lot of discussions lately with many companies of different sizes talking about the shift of consumers behaviours and the need to become much more customer centric. Most people do agree that we face a seismic shift in the way...

Customer journeys (CX) automation

by | May 2, 2019 | Blog

Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...

Martech interview

by | Feb 28, 2019 | Blog

I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor.  I have been over the last 18 years building many digital organizational capabilities and building or...

Education Marketing – Marketing automation business case

by | Feb 26, 2019 | Blog

I have spent the last five years doing Education Marketing for  a global education group and grew significantly its new students digital recruitment from over 100 countries in the world . The challenge was to create awareness, attract and convert potential students in...