Phygital customer journey

Phygital customer journey

SmartRetailExpo 2022 – phygital customer journey what is phygital?   Smart Retail expo – phygital product pilot for a 360 degree view and engagement of the customer journey At the Smart Retail Expo 2022 (conference in London), Yves-Alain Schwaar...
Lead scoring

Lead scoring

lead scoring What is lead scoring? Lead scoring is a logic methodology that will give a score to the leads within a sales funnel. This scoring allows us to determine how likely the leads are to buy into your product. Why do we need lead scoring? Lead scoring can be...
Bastien Veuthey – junior BI specialist

Bastien Veuthey – junior BI specialist

Meet Bastien Hello, my name is Bastien. I am an engineering student at the University of Architecture and Engineering in Fribourg, specializing in the field of networks and systems. Before embarking on my university studies I completed an apprenticeship in computer...
Email – or – Emailing

Email – or – Emailing

  E-mailing   En quoi l’E-mailing est intéressant pour une entreprise ? On a tous déjà entendu parler de l’e-mailing mais savez-vous à quel point un simple courriel peut changer la routine professionnelle ? C’est le moment de prendre quelques minutes et de...