Accelerate your digital customer journeys

Customer journey mapping

Data analytics

Paid media

SEO

Accelerate your digital customer journeys

Digital marketing agency in Switzerland – creating exceptional digital customer journeys

Digital Marketing Agency Brandfinity will support you in your digital transformation. We have 18 years of expertise in digital marketing for B2B and premium brands. We focus on building, through technology, seamless personalised digital customer journeys while optimising your return on marketing investment (ROMI) through data analytics. Discover our digital marketing agency’s services and let’s discuss how we can support your digital transformation journey.

When you think of enhancing your digital marketing it is important to focus on the customer. We like to proceed with our clients in workshops and use design thinking methods to define Personas and utilise customer journey mapping. When establishing digital marketing activities we will map the funnel flows to define precisely how the different tactics play out.

 

Nowadays, creating a unique digital customer journey for prospects and clients requires appropriate contemporary technology and knowledge. Having understood the journey of your customers we will counsel you on the right solution to define, create, build and automate your customer journeys for your business.

 

Data is paramount to building, understanding and optimizing your digital customer journey. We provide data extraction, transformation and visualisation from Search Engine Ranking to paid media performance tracking to CRM to web analytics data. While it is sometime perceived as expensive to build a data stack to understand your ROI, we will take a more rational approach, listen, list and implement the solution which is right for you and your marketing budget.

 

Your digital engine needs fuel. We implement paid search, Display, retargeting, video, social media with realtime bidding and demand side platforms. We can help establish the best tactics along the conversion funnel to engage more clients. We will counsel you on the best partner to run your campaigns and can offer audit/consultancy support.

 

Placing emphasis on relevant keywords in search engines is key to generating results for your business. The traffic from search engines can come from multiple rankings, from maps to products, from desktop to mobile.  We will conduct an audit for you and recommend how to best optimise your website.

SEO

 

Marketing technology

Currently, creating unique digital customer journeys for prospects and clients requires synchronous technology and knowledge.  We counsel you on the right solution to automate your customer journeys for your business.

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Data analytics

Data is paramount to building, understanding and optimising your digital customer journey. We provide data extraction, transformation and visualisation from Search Engine Ranking to paid media performance tracking, to CRM, to web analytics data.

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Paid media

Your digital engine needs fuel. We implement paid search, Display, retargeting, video, social media with realtime bidding and demand side platforms. Let us help you find the right balance for your success.

SEO

Identifying relevant keywords in search engines is key to generating traffic on your website.  We will conduct an audit for you and recommend how to best optimise your website as well as implement and optimise your presence.

At Brandfinity, we want to provide significant worth to  your transformation journey. We will be able to support you in the following ways:

Sales funnel optimisation

Sales funnel optimisation is key to your success! You are certainly creating campaigns to build awareness or direct response on your digital assets, maybe even a lot of money! Why would you spend so much money on acquiring traffic, if you do not invest to convert it...

Sales & Marketing alignment

 We have been talking about the topic Sales & Marketing alignment as long as Sales & Marketing departments exist... the usual discussion (and possible long arguments) is around the quality of the leads generated by Marketing against the capacity of the sales...

Customer centricity and organisations silos

 I have had a lot of discussions lately with many companies of different sizes talking about the shift of consumers behaviours and the need to become much more customer centric. Most people do agree that we face a seismic shift in the way consumers engage with...

Customer journeys (CX) automation

 Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...

why is marketing automation key in the CRO conversion rate optimisation

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Martech interview

I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor.  I have been over the last 18 years building many digital organizational capabilities and building or...

Education Marketing – Marketing automation business case

I have spent the last five years doing Education Marketing for  a global education group and grew significantly its new students digital recruitment from over 100 countries in the world . The challenge was to create awareness, attract and convert potential students in...

Keeping up with consumer trends using Digital Experience (DX)

I would like in this article to address three important consumer trends which are impacting all companies selling investment products and services:  Consumer trend 1: Experience vs ownership Consumer trend 2: Mobile & ubiquity Consumer trend 3: Non-linear customer...

Facebook attribution solution

I recently came across the facebook attribution solution and thought that would be interesting to share a few thoughts with you. As you know Facebook attribution is a platform which will allow you to measure with different attribution models your conversions. But it...

Are marketing automation tools expensive?

  Well, it actually depends on what you name "expensive". Marketing automation tools will help you priorise your pipeline and let you focus on the relevant opportunities for your business, reducing therefore your cost per acquisition. Marketing automation will...

We want to get to know you

We will be happy to help you on your digital journey