Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...
why is marketing automation key in the CRO conversion rate optimisation CRO or conversion rate optimisation is used to define what are the tactics to optimize the conversion rages on the different stages of your sales funnel so you get better results out of the same...
I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor. I have been over the last 18 years building many digital organizational capabilities and building or...
I have spent the last five years doing Education Marketing for a global education group and grew significantly its new students digital recruitment from over 100 countries in the world . The challenge was to create awareness, attract and convert potential students in...
I would like in this article to address three important consumer trends which are impacting all companies selling investment products and services: Consumer trend 1: Experience vs ownership Consumer trend 2: Mobile & ubiquity Consumer trend 3: Non-linear customer...
Why test facebook attribution solution I recently came across the facebook attribution solution and thought that would be interesting to share a few thoughts with you. As you know Facebook attribution is a platform which will allow you to measure with different...
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