Customer journeys (CX) automation

Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...

Martech interview

I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor.  I have been over the last 18 years building many digital organizational capabilities and building or...

Education Marketing – Marketing automation business case

I have spent the last five years doing Education Marketing for  a global education group and grew significantly its new students digital recruitment from over 100 countries in the world . The challenge was to create awareness, attract and convert potential students in...

Facebook attribution solution

Why test facebook attribution solution I recently came across the facebook attribution solution and thought that would be interesting to share a few thoughts with you. As you know Facebook attribution is a platform which will allow you to measure with different...