Lead scoring

Lead scoring

lead scoring   What is lead scoring? Lead scoring is a logic methodology that will give a score to the leads within a sales funnel. This scoring allows us to determine how likely the leads are to buy into your product.   Why do we need lead scoring? Lead scoring...
Bastien Veuthey – junior BI specialist

Bastien Veuthey – junior BI specialist

Meet Bastien Hello, my name is Bastien. I am an engineering student at the University of Architecture and Engineering in Fribourg, specializing in the field of networks and systems. Before embarking on my university studies I completed an apprenticeship in computer...
Email – or – Emailing

Email – or – Emailing

En quoi l’E-mailing est intéressant pour une entreprise ?   On a tous déjà entendu parler de l’e-mailing mais savez-vous à quel point un simple courriel peut changer la routine professionnelle ?   C’est le moment de prendre quelques minutes et de faire un...
Andreas Rambacher – administrative support

Andreas Rambacher – administrative support

Meet Andreas Hello, My Name is Andreas. Since 2021, I have managed for Brandfinity the second-level of support in three languages for the online vaccination platforms of 20 cantons. From now on, I will take over the German translation for our clients and will also...
Manon Henry – marketing intern

Manon Henry – marketing intern

Meet Manon Hello, my name is Manon Henry and I work at Brandfinity. My primary role at Brandfinity is to create email campaigns for our clients using Marketing Automation tools, to help produce visuals for digital campaigns and edit video content. I have a bachelor’s...
Didier Goumaz – business development expert

Didier Goumaz – business development expert

Meet Didier Me in five words: people, passion, innovation, values and commitment Hello, my name is Didier. I am a business development expert with over 15 years of B2C and B2B experience in distribution, new channel development and sales management for multinationals...
Brandfinity – address in Vevey

Brandfinity – address in Vevey

Brandfinity – address in Vevey Extra Special Announcement:  We’ve moved! Brandfinity’s Offices have moved – We’re now located in the heart of Vevey, Switzerland (Rue Jean-Jacques Rousseau 9). We warmly welcome you to visit us in our stunning and spacious...
CDP – Customer data platform

CDP – Customer data platform

Is now the time to build your CDP? CDP – Customer Data Platform You’re probably familiar with the current ‘War’ on Data Ownership and Data Sharing policies that Apple and Facebook have currently engaged in.  Tighter data privacy regulations are limiting the ways...
Team – Digital Marketing blog

Team – Digital Marketing blog

discover Brandfinity About the team and teamwork Talent wins games, but teamwork and intelligence win championships.”   Michael Jordan What key factors do your results depend on?  There are many different key factors and components that influence the success of your...