meilleur du web

meilleur du web

Winner of  the “meilleur du web” prize in the category Marketing / business efficiency We have been working on the lauch of a new product named IGGI for Laurastar, a handheld steamer. We launched IGGI in 5 countries in Europe, managing all the inbound...
what is a lookalike audience?

what is a lookalike audience?

Lookalike audience in paid media will raise your campaigns performances. A lookalike audience is a term used in digital advertising to describe a targeted group of consumers that are similar to your existing customers. While the two groups are not exactly identical,...
customer journeys (CX) automation

customer journeys (CX) automation

Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and over time, added expertise for...
marketing data analytics made simple

marketing data analytics made simple

How to implement marketing data analytics without breaking the bank   We have been asked many times in the past about how to action data analytics and create web dashboards for multiple companies. Most of the time, there will be a need to report on web traffic,...

creatives backed by data

Creatives optimisation – where data comes to play We have recently added creative capacities, capabilities and additional knowledge drivers to Brandfinity. We strongly believe that the success of any brand currently online depends not only on data driven...

what is attribution modeling

Attribution modeling – a definition The way your website receives traffic has evolved over time, so did evolve the behavior of users, reason why you need to look at attribution modeling. The customer journeys have more and more touchpoint to the different...

expanding your customer reach with automation

Having extensive discussions with clients in the last days, I realize how much work still needs to be done to let marketing teams understand the potential of digital solutions so they can augment their customer reach. I take an example where a company needs to have...

sales funnel optimisation

Sales funnel optimisation is key to your success! You are certainly creating campaigns to build awareness or direct response on your digital assets, maybe even a lot of money! Why would you spend so much money on acquiring traffic, if you do not invest to convert it...

Sales & Marketing alignment

Sales & Marketing Alignment, a key to sustainable success.We have been talking about the topic Sales & Marketing alignment as long as Sales & Marketing departments exist… the usual discussion (and possible long arguments) is around the quality of the...