CDP – Customer data platform
Is now the time to build your CDP? CDP – Customer Data Platform You’re probably familiar with the current ‘War’ on Data Ownership and Data Sharing policies that Apple and Facebook have currently engaged in. Tighter data privacy regulations are limiting the ways...Team – Digital Marketing blog
discover Brandfinity About the team and teamwork Talent wins games, but teamwork and intelligence win championships.” Michael Jordan What key factors do your results depend on? There are many different key factors and components that influence the success of...
Digital Marketing – Marketing
discover Brandfinity Digital Marketing vs Marketing Digital Marketing vs Traditional Marketing… But What‘s the difference? All roads lead to DIGITAL MARKETING AGENCIES… Nowadays, it’s hard to imagine a proficient business without a solid Marketing Team, or...
meilleur du web
Winner of the “meilleur du web” prize in the category Marketing / business efficiency We have been working on the lauch of a new product named IGGI for Laurastar, a handheld steamer. We launched IGGI in 5 countries in Europe, managing all the inbound...
what is a lookalike audience?
Lookalike audience in paid media will raise your campaigns performances. A lookalike audience is a term used in digital advertising to describe a targeted group of consumers that are similar to your existing customers. While the two groups are not exactly identical,...
customer journeys (CX) automation
Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and over time, added expertise for...
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