GA4 Checkouts Higher Than Add to Cart? Learn The Fixes

GA4 Checkouts Higher Than Add to Cart? Learn The Fixes

by | Jun 21, 2024 | Sales

Ever noticed checkouts outnumbering items added to the cart in your CRM and GA4 data? What’s up with that, right?
 If you’re you’re trying to hunt down that gremlin in your reports then you’re probably dealing with something like this: Usually, this boils down...
what is a lookalike audience?

what is a lookalike audience?

by | Jun 2, 2020 | Sales

Lookalike audience in paid media will raise your campaigns performances. A lookalike audience is a term used in digital advertising to describe a targeted group of consumers that are similar to your existing customers. While the two groups are not exactly identical,...
customer journeys (CX) automation

customer journeys (CX) automation

by | May 30, 2020 | Sales

Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and over time, added expertise for...