what is a lookalike audience?

what is a lookalike audience?

by | Jun 2, 2020 | Sales

Lookalike audience in paid media will raise your campaigns performances. A lookalike audience is a term used in digital advertising to describe a targeted group of consumers that are similar to your existing customers. While the two groups are not exactly identical,...
customer journeys (CX) automation

customer journeys (CX) automation

by | May 30, 2020 | Sales

Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and over time, added expertise for...