by Eric Huguenin | Jan 5, 2026 | Analytics
Cookie Consent – Switzerland 2026 Guide to nFADP Compliance & Analytics Most Swiss websites don’t have a cookie problem.They have a clarity problem. Cookies didn’t suddenly become illegal. They didn’t disappear either. What changed is the expectation around...
by Eric Huguenin | Nov 24, 2025 | Blog, Blog, Blog
Common CRM mistakes – and how to fix them Below are the six mistakes we see Swiss companies keep making, and how to fix them before you waste another quarter. Over 60%* of CRM initiatives in Switzerland underperform or fail entirely. Not because of technology,...
by Evgeniya Schwaar | Sep 16, 2025 | Blog
Dashboards for automotive business The automotive sector has been accelerating its digital transformation – and since 2022, Brandfinity has been at the heart of its journey. By building a dedicated vertical for the automotive industry, they have helped different...
by Eric Huguenin | Oct 6, 2024 | Uncategorized
Schools need more than a digital presence. They need a site that actively engages potential students and their families, guiding them effectively from visitor to applicant. In this post, we’ll dive into how to conduct a school website analysis to improve...
by Eric Huguenin | Jun 21, 2024 | Sales
Ever noticed checkouts outnumbering items added to the cart in your CRM and GA4 data? What’s up with that, right?
If you’re you’re trying to hunt down that gremlin in your reports then you’re probably dealing with something like this: Usually, this boils down...
by Evgeniya Schwaar | Apr 23, 2024 | Blog
Free guide for education Unified Events & Conversions Management for Education Brandfinity supports institutions and proposes establishing uniform standards for higher education institutions in digital marketing analytics. Request a free guide to harmonise your...
by Eric Huguenin | Apr 15, 2024 | Blog, Blog
What is the Google Tag? To install GA4, should I install the Google Tag ID, the Measurement ID, or both? Should I use one Google Tag for all my Google products, or install separate ones for GA4 and Google Ads??😕 Where can I find my tag ID? What does combining Google...
by Evgeniya Schwaar | Jan 29, 2024 | Blog, Uncategorized
Quiz Power in Marketing: Boost Engagement and Grow Your Business In today’s competitive business landscape, finding innovative ways to engage customers and drive lead generation is crucial. One powerful tool that has gained immense popularity in recent years is...
by Eric Huguenin | Dec 14, 2023 | Blog, Uncategorized
GA4 Google Signals in Google Analytics is expected to deliver accurate data and enable powerful features for a unified view of users across devices. Yet, Google Analytics 4 announced that it will be removing Google Signals from the Reporting identity. This...
by Eric Huguenin | Nov 24, 2023 | Blog, Uncategorized, Uncategorized
GA4 (Google Analytics 4) Pain Points Have you encountered challenges while navigating through Google Analytics 4 or faced any issues in your recent reporting? We understand the complexities that can arise. Here are some common pain points our clients have recently...
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