Eric Huguenin, Author at Customer experience optimisation agency

Mastering School Website Analysis: Real Use Cases With Examples

by Eric Huguenin | Oct 6, 2024 | Uncategorized

Schools need more than a digital presence. They need a site that actively engages potential students and their families, guiding them effectively from visitor to applicant. In this post, we’ll dive into how to conduct a school website analysis to improve...

GA4 Checkouts Higher Than Add to Cart? Learn The Fixes

by Eric Huguenin | Jun 21, 2024 | Sales

Ever noticed checkouts outnumbering items added to the cart in your CRM and GA4 data? What’s up with that, right?  If you’re you’re trying to hunt down that gremlin in your reports then you’re probably dealing with something like this: Usually, this boils down...

What Is the GA4 Google Tag? Simply Explained and Installed

by Eric Huguenin | Apr 15, 2024 | Blog, Blog

What is the Google Tag? To install GA4, should I install the Google Tag ID, the Measurement ID, or both? Should I use one Google Tag for all my Google products, or install separate ones for GA4 and Google Ads??😕 Where can I find my tag ID? What does combining Google...

GA4 Google Signals Removed: How it affects your data

by Eric Huguenin | Dec 14, 2023 | Blog, Uncategorized

GA4 Google Signals in Google Analytics is expected to deliver accurate data and enable powerful features for a unified view of users across devices. Yet, Google Analytics 4 announced that it will be removing Google Signals from the Reporting identity. This...

Google Analytics issues

by Eric Huguenin | Nov 24, 2023 | Blog, Uncategorized, Uncategorized

GA4 (Google Analytics 4) Pain Points Have you encountered challenges while navigating through Google Analytics 4 or faced any issues in your recent reporting? We understand the complexities that can arise. Here are some common pain points our clients have recently...