Evgeniya Schwaar, Author at Customer experience optimisation agency

GUIDE – Configure events & conversions | EDUCATION

by Evgeniya Schwaar | Apr 23, 2024 | Blog

FREE GUIDE for EDUCATION Unified Events & Conversions Management for Education Brandfinity continues to support institutions and proposes establishing uniform standards for higher education institutions in digital marketing analytics. Request free guide to...

Quiz – Boost engagement

by Evgeniya Schwaar | Jan 29, 2024 | Blog, Uncategorized

Quiz Power in Marketing: Boost Engagement and Grow Your Business In today’s competitive business landscape, finding innovative ways to engage customers and drive lead generation is crucial. One powerful tool that has gained immense popularity in recent years is...

Dashboard

by Evgeniya Schwaar | Jan 31, 2023 | Blog

Dashboard – all you need to know Dashboard – dashboard meaning A dashboard is a graphical interface that provides a consolidated view of important information related to a specific topic or business process. It can display real-time data and metrics and...

Phygital customer journey

by Evgeniya Schwaar | Sep 2, 2022 | Blog

SmartRetailExpo 2022 – phygital customer journey what is phygital? Smart Retail expo – phygital product pilot for a 360 degree view and engagement of the customer journey At the Smart Retail Expo 2022 (conference in London), Yves-Alain Schwaar...

Lead scoring

by Evgeniya Schwaar | Jan 17, 2022 | Blog

lead scoring What is lead scoring? Lead scoring is a logic methodology that will give a score to the leads within a sales funnel. This scoring allows us to determine how likely the leads are to buy into your product. Why do we need lead scoring? Lead scoring can be...