I have spent the last five years doing Education Marketing for a global education group and grew significantly its new students digital recruitment from over 100 countries in the world . The challenge was to create awareness, attract and convert potential students in...
I would like in this article to address three important consumer trends which are impacting all companies selling investment products and services: Consumer trend 1: Experience vs ownership Consumer trend 2: Mobile & ubiquity Consumer trend 3: Non-linear customer...
Why test facebook attribution solutionI recently came across the facebook attribution solution and thought that would be interesting to share a few thoughts with you. As you know Facebook attribution is a platform which will allow you to measure with different...
Marketing Automation Tools Well, it actually depends on what you name “expensive”. Marketing automation tools will help you priorise your pipeline and let you focus on the relevant opportunities for your business, reducing therefore your cost per...
What does indexing of pages mean? According to Google Search console glossary, term “pages Indexed by Google” means that “Googlebot crawled, analysed content and stored it in the Google index results”. These results you can find in Google...
survey Need to launch a survey? Test your idea, service or products. There are different ways to do surveys. You can make it off-line and online. With the fast developing world you need to adapt to customer’s pace and find out the answers your are looking for....
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