Creatives optimisation – where data comes to play We have recently added creative capacities, capabilities and additional knowledge drivers to Brandfinity. We strongly believe that the success of any brand currently online depends not only on data driven...
Attribution modeling – a definition The way your website receives traffic has evolved over time, so did evolve the behavior of users, reason why you need to look at attribution modeling. The customer journeys have more and more touchpoint to the different...
Having extensive discussions with clients in the last days, I realize how much work still needs to be done to let marketing teams understand the potential of digital solutions so they can augment their customer reach. I take an example where a company needs to have...
When alignment is essential to be successful with a digital transformation Digital transformation is on almost every companies agenda. With the fourth industrial revolution starting to seriously impact many industries and the consumer behaviour and expectations...
Sales funnel optimisation is key to your success! You are certainly creating campaigns to build awareness or direct response on your digital assets, maybe even a lot of money! Why would you spend so much money on acquiring traffic, if you do not invest to convert it...
Sales & Marketing Alignment, a key to sustainable success.We have been talking about the topic Sales & Marketing alignment as long as Sales & Marketing departments exist… the usual discussion (and possible long arguments) is around the quality of the...
Martech Advisor, une des revues en ligne de référence pour les technologies du Marketing nous a demandé récemment notre avis sur le développement du secteur Martech. Vous trouverez la version français ci-dessous et la version originale sur le site Martech advisor.. 1....
Customer centricity is a mustI have had a lot of discussions lately with many companies of different sizes talking about the shift of consumers behaviours and the need to become much more customer centric. Most people do agree that we face a seismic shift in the way...
Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...
why is marketing automation key in the CRO conversion rate optimisationCRO or conversion rate optimisation is used to define what are the tactics to optimize the conversion rages on the different stages of your sales funnel so you get better results out of the same...
Recent Comments