Nach ausführlichen Gesprächen mit Kunden in den letzten Tagen, habe ich festgestellt, wie viel Arbeit noch zu tun ist, damit Marketingteams das Potenzial digitaler Lösungen erkennen und die Kundenreichweite steigern können. Als Beispiel nehme ich ein Unternehmen, das...
Is now the time to build your CDP? CDP – Customer Data Platform You’re probably familiar with the current ‘War’ on Data Ownership and Data Sharing policies that Apple and Facebook have currently engaged in. Tighter data privacy regulations are limiting the ways...
discover Brandfinity About the team and teamwork Talent wins games, but teamwork and intelligence win championships.” Michael Jordan What key factors do your results depend on? There are many different key factors and components that influence the success of...
discover Brandfinity Digital Marketing vs Marketing Digital Marketing vs Traditional Marketing… But What‘s the difference? All roads lead to DIGITAL MARKETING AGENCIES… Nowadays, it’s hard to imagine a proficient business without a solid Marketing Team, or...
Winner of the “meilleur du web” prize in the category Marketing / business efficiency We have been working on the lauch of a new product named IGGI for Laurastar, a handheld steamer. We launched IGGI in 5 countries in Europe, managing all the inbound...
Lookalike audience in paid media will raise your campaigns performances. A lookalike audience is a term used in digital advertising to describe a targeted group of consumers that are similar to your existing customers. While the two groups are not exactly identical,...
Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and over time, added expertise for...
How to implement marketing data analytics without breaking the bank We have been asked many times in the past about how to action data analytics and create web dashboards for multiple companies. Most of the time, there will be a need to report on web traffic, social...
Creatives optimisation – where data comes to play We have recently added creative capacities, capabilities and additional knowledge drivers to Brandfinity. We strongly believe that the success of any brand currently online depends not only on data driven...
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