Blog Archives

Google Analytics issues

by Eric Huguenin | Nov 24, 2023 | Blog, Uncategorized, Uncategorized

GA4 (Google Analytics 4) Pain Points Have you encountered challenges while navigating through Google Analytics 4 or faced any issues in your recent reporting? We understand the complexities that can arise. Here are some common pain points our clients have recently...

Dashboard

by Evgeniya Schwaar | Jan 31, 2023 | Blog

Dashboard – all you need to know Dashboard – dashboard meaning A dashboard is a graphical interface that provides a consolidated view of important information related to a specific topic or business process. It can display real-time data and metrics and...

Phygital customer journey

by Evgeniya Schwaar | Sep 2, 2022 | Blog

SmartRetailExpo 2022 – phygital customer journey what is phygital? Smart Retail expo – phygital product pilot for a 360 degree view and engagement of the customer journey At the Smart Retail Expo 2022 (conference in London), Yves-Alain Schwaar...

Lead scoring

by Evgeniya Schwaar | Jan 17, 2022 | Blog

lead scoring What is lead scoring? Lead scoring is a logic methodology that will give a score to the leads within a sales funnel. This scoring allows us to determine how likely the leads are to buy into your product. Why do we need lead scoring? Lead scoring can be...

Top 5 digital marketing strategies for educational institutions.

by Evgeniya Schwaar | Jan 17, 2022 | Blog

digital marketing strategies Top 5 digital marketing strategies we would recommend in 2022 for educational institutions. In the last few years a change in the education industry has been observed. A rise in the use of blended and online learning...

Bastien Veuthey – junior BI specialist

by Evgeniya Schwaar | Dec 7, 2021 | Blog

Meet Bastien Hello, my name is Bastien. I am an engineering student at the University of Architecture and Engineering in Fribourg, specializing in the field of networks and systems. Before embarking on my university studies I completed an apprenticeship in computer...