GA4 (Google Analytics 4) Pain Points Have you encountered challenges while navigating through Google Analytics 4 or faced any issues in your recent reporting? We understand the complexities that can arise. Here are some common pain points our clients have recently...
SmartRetailExpo 2022 – phygital customer journey what is phygital? Smart Retail expo – phygital product pilot for a 360 degree view and engagement of the customer journey At the Smart Retail Expo 2022 (conference in London), Yves-Alain Schwaar...
lead scoring What is lead scoring? Lead scoring is a logic methodology that will give a score to the leads within a sales funnel. This scoring allows us to determine how likely the leads are to buy into your product. Why do we need lead scoring? Lead scoring can be...
digital marketing strategies Top 5 digital marketing strategies we would recommend in 2022 for educational institutions. In the last few years a change in the education industry has been observed. A rise in the use of blended and online learning...
Meet Bastien Hello, my name is Bastien. I am an engineering student at the University of Architecture and Engineering in Fribourg, specializing in the field of networks and systems. Before embarking on my university studies I completed an apprenticeship in computer...
E-mailing En quoi l’E-mailing est intéressant pour une entreprise ? On a tous déjà entendu parler de l’e-mailing mais savez-vous à quel point un simple courriel peut changer la routine professionnelle ? C’est le moment de prendre quelques minutes et de...
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