Phygital customer journey
SmartRetailExpo 2022 – phygital customer journey what is phygital? Smart Retail expo – phygital product pilot for a 360 degree view and engagement of the customer journey At the Smart Retail Expo 2022 (conference in London), Yves-Alain Schwaar...
Lead scoring
lead scoring What is lead scoring? Lead scoring is a logic methodology that will give a score to the leads within a sales funnel. This scoring allows us to determine how likely the leads are to buy into your product. Why do we need lead scoring? Lead scoring can be...
Top 5 digital marketing strategies for educational institutions.
digital marketing strategies Top 5 digital marketing strategies we would recommend in 2022 for educational institutions. In the last few years a change in the education industry has been observed. A rise in the use of blended and online learning...Bastien Veuthey – junior BI specialist
Meet Bastien Hello, my name is Bastien. I am an engineering student at the University of Architecture and Engineering in Fribourg, specializing in the field of networks and systems. Before embarking on my university studies I completed an apprenticeship in computer...
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