by Contact@brandfinity.ch | May 24, 2019 | Blog
Customer centricity is a mustI have had a lot of discussions lately with many companies of different sizes talking about the shift of consumers behaviours and the need to become much more customer centric. Most people do agree that we face a seismic shift in the way...
by Contact@brandfinity.ch | May 2, 2019 | Blog
Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...
by Contact@brandfinity.ch | Apr 27, 2019 | Blog
why is marketing automation key in the CRO conversion rate optimisationCRO or conversion rate optimisation is used to define what are the tactics to optimize the conversion rages on the different stages of your sales funnel so you get better results out of the same...
by Contact@brandfinity.ch | Feb 28, 2019 | Blog
I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor. I have been over the last 18 years building many digital organizational capabilities and building or...
by Contact@brandfinity.ch | Feb 26, 2019 | Blog
I have spent the last five years doing Education Marketing for a global education group and grew significantly its new students digital recruitment from over 100 countries in the world . The challenge was to create awareness, attract and convert potential students in...
by Contact@brandfinity.ch | Feb 22, 2019 | Blog
I would like in this article to address three important consumer trends which are impacting all companies selling investment products and services: Consumer trend 1: Experience vs ownership Consumer trend 2: Mobile & ubiquity Consumer trend 3: Non-linear customer...
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