Attribution modeling – a definition The way your website receives traffic has evolved over time, so did evolve the behavior of users, reason why you need to look at attribution modeling. The customer journeys have more and more touchpoint to the different...
Having extensive discussions with clients in the last days, I realize how much work still needs to be done to let marketing teams understand the potential of digital solutions so they can augment their customer reach. I take an example where a company needs to have...
When alignment is essential to be successful with a digital transformation Digital transformation is on almost every companies agenda. With the fourth industrial revolution starting to seriously impact many industries and the consumer behaviour and expectations...
Sales funnel optimisation is key to your success! You are certainly creating campaigns to build awareness or direct response on your digital assets, maybe even a lot of money! Why would you spend so much money on acquiring traffic, if you do not invest to convert it...
Sales & Marketing Alignment, a key to sustainable success.We have been talking about the topic Sales & Marketing alignment as long as Sales & Marketing departments exist… the usual discussion (and possible long arguments) is around the quality of the...
Martech Advisor, une des revues en ligne de référence pour les technologies du Marketing nous a demandé récemment notre avis sur le développement du secteur Martech. Vous trouverez la version français ci-dessous et la version originale sur le site Martech advisor.. 1....
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