by Contact@brandfinity.ch | Jul 22, 2019 | Blog
Sales & Marketing Alignment, a key to sustainable success.We have been talking about the topic Sales & Marketing alignment as long as Sales & Marketing departments exist… the usual discussion (and possible long arguments) is around the quality of the...
by Contact@brandfinity.ch | Jun 12, 2019 | Blog
Martech Advisor, une des revues en ligne de référence pour les technologies du Marketing nous a demandé récemment notre avis sur le développement du secteur Martech. Vous trouverez la version français ci-dessous et la version originale sur le site Martech advisor.. 1....
by Contact@brandfinity.ch | May 24, 2019 | Blog
Customer centricity is a mustI have had a lot of discussions lately with many companies of different sizes talking about the shift of consumers behaviours and the need to become much more customer centric. Most people do agree that we face a seismic shift in the way...
by Contact@brandfinity.ch | May 2, 2019 | Blog
Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...
by Contact@brandfinity.ch | Apr 27, 2019 | Blog
why is marketing automation key in the CRO conversion rate optimisationCRO or conversion rate optimisation is used to define what are the tactics to optimize the conversion rages on the different stages of your sales funnel so you get better results out of the same...
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