I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor.
I have been over the last 18 years building many digital organizational capabilities and building or integration technology solutions. Since about three years I have found myself passionated by the evolution of the Martech stack, but also by the incredible amount of data that is available and the intelligence you can get out of it as a company.
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