I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor. 

I have been over the last 18 years building many digital organizational capabilities and building or integration technology solutions. Since about three years I have found myself passionated by the evolution of the Martech stack, but also by the incredible amount of data that is available and the intelligence you can get out of it as a company.


Read more in the article about my passion for Martech and marketing automation 

Enjoy the reading!

Corporate strategy – aligning towards digital transformation

When alignment is essential to be successful with a digital transformation   Digital transformation is on almost every companies agenda.   With the fourth industrial revolution starting to seriously impact many industries and the consumer behaviour and...

Sales funnel optimisation

Sales funnel optimisation is key to your success! You are certainly creating campaigns to build awareness or direct response on your digital assets, maybe even a lot of money! Why would you spend so much money on acquiring traffic, if you do not invest to convert it...

Sales & Marketing alignment

 We have been talking about the topic Sales & Marketing alignment as long as Sales & Marketing departments exist... the usual discussion (and possible long arguments) is around the quality of the leads generated by Marketing against the capacity of the...

We want to get to know you

We will be happy to help you on your digital journey


Brandfinity Sàrl

Ch. de la Vignetta 49

1617 Remaufens

Follow Us