Rebranding, Website Creation & Website Migration

LA SAGA MONTREUX

LA SAGA Montreux was born from the merger of Second Avenue and Concept Luxe, two companies specialising in high-end second-hand retail. Through this partnership, the company offers a wide selection of items in its Montreux boutique, as well as on its online sales platform. 

Its core activity is the purchase and sale of luxury clothing, accessories and jewellery pieces. LA SAGA Montreux also offers a consignment service, as well as direct purchases in-store. 

Brandfinity supported La Saga Montreux in the full digital transition from ConceptLuxe to its new brand identity. 

The project involved the website creation, complete migration and transformation of the existing website, including the domain change, technical reconfiguration, visual rebrand, content updates and payment integration.

What Brandfinity delivered

• Migration du site web de ConceptLuxe vers La Saga Montreux

• Transfert du domaine et mise en place des redirections

• Configuration d’un nouveau serveur et des DNS

• Configuration du CMS

• Contrôles de stabilité après migration

• Refonte complète de l’identité visuelle du site

• Mise à jour des contenus du site web

• Alignement avec le nouveau positionnement de marque

• Intégration de la solution de paiement Saferpay

• Support technique durant toute la transition

Objective

Smooth transition  

The objective was to ensure a smooth transition (including the transfer and redirection) from the former ConceptLuxe website to the new lasagamontreux.com domain, while aligning the online presence with the brand’s new positioning and visual identity. 

Full technical reconfiguration  

The project also included a full technical reconfiguration, with a new server and DNS setup, CMS configuration and post-migration stability checks to make sure the website remained functional and reliable after the migration. 

Rebranding 

As part of the rebrand, the website’s visual identity was completely updated. The previous gold colour scheme was replaced with a clean black-and-white identity, creating a more elegant and refined digital presence aligned with the new positioning of La Saga Montreux. 

Several key pages were also updated to reflect the new brand name, updated company information and revised positioning. 

Online payment solution  

Finally, Brandfinity installed and configured the Saferpay online payment solution (Klarna, Twint , Visa, Master card), allowing the website to process payments through a professional and secure payment system. 

Results 

This project illustrates a complete digital migration and rebrand process: from technical setup and domain redirection to brand alignment, content updates and payment integration. 

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