AI Marketing Study Switzerland

The AI Marketing Study Switzerland is a nationwide research initiative analysing how organisations in Switzerland adopt, use, and operationalise artificial intelligence in marketing, including strategy, data readiness, automation, AI governance, and performance measurement.

A national initiative assessing the integration of Artificial Intelligence within Swiss marketing teams.

A multi-partner consortium

The Launch of the AI Marketing Study Switzerland

Switzerland, December 2025 – Brandfinity, in collaboration with Swiss Marketing, HEG Fribourg, PME Magazine, and M&K (Markt & Kommunikation), has launched the AI Marketing Study Switzerland, a national research initiative examining how Artificial Intelligence (AI) is integrated within Swiss marketing organisations.

Partners- Ai marketing study in Switzerland

Rigor and representativeness

The study was conducted by a consortium combining industry expertise, academic objectivity, and broad media reach.

This collaborative approach guarantees an analysis that is both methodologically rigorous and representative of Swiss market realities, ensuring credibility and balance.

  • data Academic rigor

  • data Industry expertise

  • data Media reach

  • data Methodological credibility

Strategic informational tool

A clear and factual assessment of AI adoption

The AI Marketing Study Switzerland serves as a strategic information and benchmarking tool for the profession.

Its goal is to provide objective, transparent, and comparable data, enabling marketing and sales leaders to better understand their AI maturity and strategically navigate technological acceleration. 

The objective of the study is to provide a rigorous and evidence-based overview of AI integration within Swiss marketing structures.

The results you may found below in dashboard and analysis.

What the Study Measures

• data AI adoption level across marketing teams
• data Volume of AI-generated content by sector
•data  Time savings achieved through AI and automation
• data Automation maturity within marketing processes
• data Sector-specific AI usage patterns
• data Practical challenges and operational barriers

By focusing on measurable and comparable data, the study establishes a reliable benchmark for the Swiss market.

Jump to results

Target audience and participation

The study was designed for marketing and sales leaders across all Switzerland.

Participation was voluntary, anonymous, and required only seven minutes to complete online questionnaire.

In return, participants receive a confidential and comparative assessment of their organisation’s AI maturity level. This personalised overview enables them to position themselves objectively against Swiss companies of similar size operating within the same sector.

The resulting data provides a valuable foundation for structuring future strategic plans.

Approximately 200 marketing and sales leaders from both French-speaking, Italian-speaking and German-speaking Switzerland contributed to the study, reinforcing the relevance and representativeness of the findings for the Swiss marketing community.

AI Marketing Study Switzerland

Publication and results

The results of the AI Marketing Study Switzerland – National Study 2025- 2026 are now available, offering key insights into how Swiss marketing teams are responding to the evolution of Artificial Intelligence.

PS. Study is closing at the end of February 2026.

Dashboard – results of the AI study in Switzerland

AI adoption in marketing

Analysing findings of the AI study in Switzerland

In an era of rapid technological evolution, the adoption of Artificial Intelligence and the automation of marketing processes are transforming how marketing teams operate. Beyond innovation, AI delivers tangible operational benefits — particularly in time efficiency and process optimisation.

The AI Marketing Study Switzerland provides a factual and comparative overview of how organisations integrate AI into their marketing activities and what measurable impact it creates.

The AI Marketing Study Switzerland provides a structured, data-driven view of AI adoption in marketing, highlighting maturity gaps, operational challenges, and practical next steps for organisations operating in Switzerland.

FAQ

AI marketing study in Switzerland

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    What is AI marketing study in Switzerland

    The AI Marketing Study Switzerland is a nationwide research initiative analysing how organisations in Switzerland adopt, use, and operationalise artificial intelligence in marketing, including strategy, data readiness, automation, AI governance, and performance measurement.

    Brandfinity

    Read more: The AI Marketing Study Switzerland
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    How long does the AI Marketing Study Switzerland run?

    The study runs from December 2025 to the end of February 2026. Results will be analysed during the study period and published in a consolidated report after completion.

    See the dashboard with results

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    Who is organising the AI Marketing Study in Switzerland?

    The AI Marketing Study Switzerland is launched by Brandfinity, in collaboration with leading Swiss academic and industry partners: Swiss Marketing, HEG Fribourg, PME Magazine, and M&K (Markt & Kommunikation).

    Home » The AI Marketing Study Switzerland
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    Who is invited to participate in the AI Marketing Study Switzerland?

    Directors and senior executives from marketing, sales, and service functions are invited to participate and share their experience.

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    Where can I see the results of the AI Marketing Study Switzerland?

    The results are available on the Brandfinity website page with complete analysis and embed interactive dashboards.
    They are easy to navigate and allow you to apply filters to explore the data by different criteria and gain clear, actionable insights. Results and dashboards are accessible in sections Dasbords, PUBLICATION and RESULTS on the page here: https://brandfinity.ch/en/ai-marketing-study-switzerland

The AI Marketing Study Switzerland collected close to 200 responses from marketing professionals across multiple industries.

The study focuses on AI usage in lead management, personalisation, analytics, automation, and decision support.

The scope of the study is Switzerland, with insights relevant to SMEs and large organisations.

The AI Marketing Study Switzerland — launched by Brandfinity with leading Swiss academic and industry partners: Swiss Marketing, HEG Fribourg, PME Magazine, and M&K (Markt & Kommunikation).

The AI Marketing Study Switzerland reveals that while interest in AI is high, operational maturity remains uneven. Most organisations experiment with AI tools, but only a minority have integrated AI into structured marketing processes supported by clean data, governance, and performance measurement