Maximise your brand’s full potential
Automotive marketing – moto
At Brandfinity, we have been refining our expertise in digital transformation for decades.
As specialists in paid media campaign management, we are experts in generating vehicle test drives and optimising the local presence of vehicle brands. We work with industry giants such as Triumph Switzerland and France, as well as numerous Harley Davidson and Ducati dealerships.
Where our results come from
Lead generation
Brandfinity has a unique approach to generating leads through various well-known channels. We have developed our own innovative and effective strategy for generating high-quality leads.
By using various channels such as Google My Business account optimisation, social media accounts, online advertising, etc., we know how to reach your target audience in a relevant and personalised way, both at dealership level and for the brand as a whole.
Services for auto – moto
Digital marketing support
Tailor-made services for your dealership.
Attract, engage and retain your customers thanks to our expertise in the auto/moto sector.
Paid Media Campaign Management
Generate trial requests and configurations
Objective: Increase your visibility and attract potential customers for motorcycle trials.
Strategy: Use targeted campaigns to maximise return on investment and strengthen your brand awareness.
Localisation of Advertising Campaigns
Drive traffic at points of sale
Dealerships Network : Customise campaigns to resonate locally and effectively reach potential customers.
Benefit: Optimisation of marketing resources for each dealership to ensure a strong local presence. Consistency in the brand’s presence in a market, whether in dealership campaigns or those managed by head office.
Advertising platforms used
A solution for every stage of the conversion funnel
Google Ads : Search and display advertising for increased visibility in search results.
Meta (Facebook & Instagram) : Precise targeting and visual engagement on popular social media platforms, enabling you to reach a wide range of audiences.
TikTok : Creating innovative and interactive content to attract a younger audience passionate about the world of motorcycles.
Programmatic: Use of programmatic platforms for optimised and targeted media buying, ensuring intelligent ad delivery. The use of whitelists ensures a high-quality advertising environment while taking advantage of the competitive rates offered by programmatic advertising.
Digital Out of Home (DOOH) : Expand your digital presence into the physical world with interactive screens in strategic locations.
Ask us for a quote and we will respond as soon as possible.
Dashboards and brand portal
Dashboards and support portal for dealerships and the brand
Analysing data from different platforms such as Google Analytics, Google Ads, Facebook, LinkedIn, Google My Business and others is at the heart of digital marketing. While it may be easy to obtain information from each channel, consolidating and organising the data to obtain a complete overview can be challenging.
Managing images, videos, advertising formats and media plans is no easy task, and making them available to dealerships is even more challenging. Thanks to our Microsoft-based solution (PowerBI, Power Portal & Customer Service), we are able to provide dealerships and brands with an interactive portal that includes performance dashboards, as well as distribute content created specifically for dealerships. Call on Brandfinity and your relationship with dealerships will be greatly simplified.
Optimisation of organic visibility
GMB optimisation, planning and publishing on social media
Brandfinity helped dealerships optimise their Google My Business profiles to boost their visibility and presence on Google.
We ensured a consistent and engaging online presence through the creation of customised media plans, the production of striking visuals and strategic planning of social media posts.
This approach helped to strengthen brand awareness and significantly increase the number of visits to the website as well as qualified customer interactions, thereby transforming visibility into measurable commercial results.
Services for auto – moto
Strategic support
Turnkey outsourced marketing
- Act as the dealership’s external marketing department.
- Develop annual and seasonal marketing strategies aligned with business objectives.
- Coordinate campaigns across all digital and offline channels.
Media planning and purchasing
- Design media plans based on audience data and market trends.
- Negotiate and book advertising space (digital, press, billboards).
- Optimise budget allocation to maximise return on investment.
Digital Advertising & Lead Generation
Advertising campaign management
- Run targeted ads on Google, Facebook, Instagram, YouTube, TikTok, Divi360, and DOOH.
- Set up retargeting campaigns to reactivate visitors and prospects.
- Monitor, test, and optimise campaigns for better performance.
- Promotion of events such as test drive days, model launches, and open houses.
Creation & Optimisation
- Develop modern, responsive websites/landing pages for dealerships.
- Highlight inventory with search functions and filters.
- Integrate booking systems for services and trials.
- Search for keywords tailored to the automotive/motorcycle market and SEO.
- Integration with CRM for lead collection and tracking.
Local Visibility – Organic Growth
Google Business Profile (GMB) optimisation
- Complete profile creation, verification, and optimisation.
- Regular updates with offers, photos, and events (organic or paid).
- Strategy for managing and responding to customer reviews.
- Creation of local content targeting regional customers.
- Implementation of recommendation strategies and reputation management.
Social media strategy and planning
- Development of editorial calendars tailored to the dealership’s promotions and events.
- Regular programming and broadcasting for consistent engagement.
Data Analysis and Reporting
Marketing Analysis and Dashboards
- Implementation of Google Analytics
- Creation of real-time dashboards to track leads, sales, and campaign results.
- Sensors – measuring traffic in dealerships (phygital). Use of sensors and digital tools to analyse footfall and engagement in showrooms.
Customer Relationship Management (CRM) and automation
CRM implementation and marketing automation
- Installation and configuration of CRM tools for lead and sales tracking.
- Creation of automated scenarios for test reminders, service offers, and promotions.
Email / SMS, Whats App marketing & newsletters
- Design of professionally designed and responsive newsletters.
- Customer segmentation for targeted messages (new customers, maintenance, previous buyers).
- Marketing automation
Customer Support & Engagement
Support portal and ticketing
- Implementation of online support portals for service requests and customer queries.
- Monitoring and management of after-sales service cases.
Projects
We are proud to collaborate with major players in the motorcycle industry such as Triumph and Harley Davidson. Thanks to our expertise, we have helped more than 20 dealerships across Switzerland and France achieve their marketing goals.
At Brandfinity, we’re committed to sharing valuable information to help our customers make informed decisions. “Motorcycle Trends in Switzerland” embodies our commitment to quality and relevant data. To stay up to date with the latest motorcycle trends in Switzerland, subscribe to our monthly newsletter today.
Be at the heart of the action and discover which motorcycles are in vogue. Test them now: https://trends-moto.ch.
Stay tuned for more exciting information and in-depth analysis. Your motorcycle adventure starts here with Brandfinity.
“Thanks to a campaign strategy integrating all digital channels, with a focus on creating engagement and generating test rides, the results in 2023 set a new record and were cited as an example at Triumph’s headquarters in England.”
We have collaborated with Brandfinity on several brands. When we took over the dealership, they created perfect visibility for our new Ducati dealership in record time, including a microsite and advertising campaigns to generate visibility.