Buyer Persona

What is Buyer Persona and how to find it?

Buyer persona – is the definition of your preferred or ideal customer i.e. a frequent visitor to your websiteand who may buy or be a potential buyer of your product or services. However it is possible to create the wrong stereotype and so miss sales opportunities. 

Brandfinity can correctly interpret fast changing buyer channels and re-direct potential or existing buyers to you.  

How do we render brand and buyer persona research services?

Marketing technologies have evolved enormously via deep-data research, analysis and collation. Although initially “broad” it provides sufficient detail to orient the buyer persona you need to target. 

Our research reveals gender, age, country of origin, language, hobbies/interests, employment, industry, hours of activity and much more…

If you wish to make Brand or Buyer persona research, please contact us 

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