Laurastar case Study
For Laurastar we created marketing automation scenarios and helped them in the set-up of the relationship with their salesforce integrator
Customer journey automation mapping
When approaching us, Laurastar needed help to replace their e-commerce platform, CRM, Marketing automation, Analytics, support platform. We were tasked to support them during their migration to an integrated solution (Salesforce suite).
We reviewed the salesforce IT integrator offers in order to embed the solution into the company. We also made recommendations on the project structure and timeline. Our follow-up concluded with marketing automation journey map definition for their online & offline pre and purchase journey for their B2C client.
Initially we were briefed on the content to be generated. We then helped our client to make sure the implementation logic for the Salesforce solution was set-up in a way that would enable 360 degree customer journey tracking. We also established a map of the full customer journey personalisation and automation for the pre-sales stages
We provided customer flow mapping highlighting all possible interactions both on the websites or offline on the POS. We also defined step by step segmentation, triggers, automation logic, automation output, as well as a brief to the content to be generated.
The client will implement the recommendations golive with their full salesforce suite and brandfinity will help define KPI’s to enable a test & learn approach.
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