Insights

On these pages we will share opinion pieces and insights in the digital marketing industry, with a focus on automation, Data analysis, SEO and dashboards.

Customer centricity and organisations silos

 I have had a lot of discussions lately with many companies of different sizes talking about the shift of consumers behaviours and the need to become much more customer centric. Most people do agree that we face a seismic shift in the way consumers engage with...

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Customer journeys (CX) automation

 Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...

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Martech interview

I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor.  I have been over the last 18 years building many digital organizational capabilities and building or...

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Education Marketing – Marketing automation business case

I have spent the last five years doing Education Marketing for  a global education group and grew significantly its new students digital recruitment from over 100 countries in the world . The challenge was to create awareness, attract and convert potential students in...

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Keeping up with consumer trends using Digital Experience (DX)

I would like in this article to address three important consumer trends which are impacting all companies selling investment products and services:  Consumer trend 1: Experience vs ownership Consumer trend 2: Mobile & ubiquity Consumer trend 3: Non-linear customer...

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Insights

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