On these pages we will share opinion pieces and insights in the digital marketing industry, with a focus on automation, Data analysis, SEO and dashboards.
Sales funnel optimisation is key to your success! You are certainly creating campaigns to build awareness or direct response on your digital assets, maybe even a lot of money! Why would you spend so much money on acquiring traffic, if you do not invest to convert it...read more
We have been talking about the topic Sales & Marketing alignment as long as Sales & Marketing departments exist... the usual discussion (and possible long arguments) is around the quality of the leads generated by Marketing against the capacity of the sales...read more
I have had a lot of discussions lately with many companies of different sizes talking about the shift of consumers behaviours and the need to become much more customer centric. Most people do agree that we face a seismic shift in the way consumers engage with...read more
Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...read more
CRO or conversion rate optimisation is used to define what are the tactics to optimize the conversion rages on the different stages of your sales funnel so you get better results out of the same investments. In this post we will present a few ideas on how to use...read more
I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor. I have been over the last 18 years building many digital organizational capabilities and building or...read more
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