Insights

On these pages we will share opinion pieces and insights in the digital marketing industry, with a focus on automation, Data analysis, SEO and dashboards.

Sales funnel optimisation

Sales funnel optimisation is key to your success! You are certainly creating campaigns to build awareness or direct response on your digital assets, maybe even a lot of money! Why would you spend so much money on acquiring traffic, if you do not invest to convert it...

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Sales & Marketing alignment

 We have been talking about the topic Sales & Marketing alignment as long as Sales & Marketing departments exist... the usual discussion (and possible long arguments) is around the quality of the leads generated by Marketing against the capacity of the sales...

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Customer centricity and organisations silos

 I have had a lot of discussions lately with many companies of different sizes talking about the shift of consumers behaviours and the need to become much more customer centric. Most people do agree that we face a seismic shift in the way consumers engage with...

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Customer journeys (CX) automation

 Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...

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Martech interview

I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor.  I have been over the last 18 years building many digital organizational capabilities and building or...

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Insights

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