Insights

On these pages we will share opinion pieces and insights in the digital marketing industry, with a focus on automation, Data analysis, SEO and dashboards.

Martech interview

I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor.  I have been over the last 18 years building many digital organizational capabilities and building or...

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Education Marketing – Marketing automation business case

I have spent the last five years doing Education Marketing for  a global education group and grew significantly its new students digital recruitment from over 100 countries in the world . The challenge was to create awareness, attract and convert potential students in...

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Keeping up with consumer trends using Digital Experience (DX)

I would like in this article to address three important consumer trends which are impacting all companies selling investment products and services:  Consumer trend 1: Experience vs ownership Consumer trend 2: Mobile & ubiquity Consumer trend 3: Non-linear customer...

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Facebook attribution solution

I recently came across the facebook attribution solution and thought that would be interesting to share a few thoughts with you. As you know Facebook attribution is a platform which will allow you to measure with different attribution models your conversions. But it...

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Are marketing automation tools expensive?

  Well, it actually depends on what you name "expensive". Marketing automation tools will help you priorise your pipeline and let you focus on the relevant opportunities for your business, reducing therefore your cost per acquisition. Marketing automation will...

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Marketing Automation agency in Switzerland

  Marketing automation partnership with Mautic Inc. Marketing automation is a must have nowadays. However having the tool without integration and professional support is a waste. So Brandfinity is delighted to inform you about partnership with Mautic Inc. And the fact...

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Insights

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