[et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#090A3C” background_enable_image=”off” background_size=”initial” background_position=”top_center” min_height=”232px” custom_padding=”||6px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”79%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”|600|||||||” text_text_color=”#004FFF” text_font_size=”24px” header_font=”–et_global_heading_font|600|||||||” header_text_color=”#004fff” custom_margin=”-45px||0px||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” header_font_size_last_edited=”on|phone” sticky_enabled=”0″ header_font_size_phone=”20px”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#ffffff” text_font_size=”49px” text_line_height=”1.8em” header_font=”NeurialGrotesk||||||||” hover_enabled=”0″ text_font_size_tablet=”49px” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″ text_font=”–et_global_heading_font||||||||”]<\/p>\n
Laurastar IGGI, European launch<\/span><\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/laurastar-iggi.jpg” parallax=”on” position_origin_r=”bottom_left” vertical_offset=”0px” module_alignment=”left” height=”628px” height_tablet=”” height_phone=”488px” height_last_edited=”on|phone” custom_margin=”0px||||false|false” custom_padding=”||72px|||” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ background_enable_color=”off” min_height=”400px” custom_margin=”||-38px|||” custom_padding=”50px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”79%” custom_padding=”5px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_text_color=”#77839a” text_font_size=”20px” text_line_height=”1.8em” header_font=”NeurialGrotesk||||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”30px||1px|-1px||” custom_padding=”2px||||false|false” hover_enabled=”0″ text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#77839a” text_font_size=”20px” text_line_height=”1.8em” header_font=”NeurialGrotesk||||||||” custom_margin=”30px|||-1px||” custom_padding=”2px||||false|false” hover_enabled=”0″ text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Laurastar contacted Brandfinity at the end of 2019 with a view to launching a new handheld steamer in 2020.<\/span><\/p>\n Brandfinity used their expertise on behalf of Laurastar to build global Customer Journeys for Switzerland, France, Belgium, Germany and United Kingdom.<\/span><\/p>\n Brandfinity orchestrated the implementation of Inbound Marketing Journeys with Salesforce Marketing Cloud. <\/span><\/p>\n it also created along the customer journey\u00a0 launch and conversion campaigns on Social Paid, Programmatic, Google Search and Shopping. <\/span><\/p>\n Brandfinity also defined an Organic Visibility strategy including Search Engine Optimisation recommendations as well as Social Media Keyword recommendations. <\/span><\/p>\n Brandfinity built Live Dashboards using Tableau, a Salesforce company. <\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text content_tablet=”<\/p>\n Inbound Marketing<\/span><\/p>\n<\/li>\n <\/span>Performance Marketing<\/span><\/p>\n<\/li>\n <\/span>Live Dashboards<\/span><\/p>\n<\/li>\n <\/span>Search Engine Optimisation<\/span><\/p>\n<\/li>\n<\/ul>\n ” content_phone=”<\/p>\n Inbound Marketing<\/span><\/p>\n<\/li>\n <\/span>Performance Marketing<\/span><\/p>\n<\/li>\n <\/span>Live Dashboards<\/span><\/p>\n<\/li>\n <\/span>Search Engine Optimisation<\/span><\/p>\n<\/li>\n<\/ul>\n ” content_last_edited=”on|desktop” _builder_version=”4.27.4″ text_text_color=”#77839a” text_font_size=”20px” text_line_height=”1.8em” header_font=”NeurialGrotesk||||||||” min_height=”220px” custom_margin=”|41px||||” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px|||” hover_enabled=”0″ text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”1.8em” text_line_height_phone=”” text_line_height_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n inbound marketing<\/span><\/p>\n<\/li>\n <\/span>performance marketing<\/span><\/p>\n<\/li>\n <\/span>live dashboards<\/span><\/p>\n<\/li>\n <\/span>search engine optimisation<\/span><\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” module_alignment=”center” global_colors_info=”{}” custom_padding=”0px|||||”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” module_alignment=”center” global_colors_info=”{}” custom_padding=”3px|||||”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/Hello-I-m-IGGI_-I-steam-and-purify-your-daily-life_-1080p.mp4″ play_icon_color=”#090A3C” use_icon_font_size=”on” icon_font_size=”92px” thumbnail_overlay_color=”#0903ac” _builder_version=”4.16″ _module_preset=”default” width=”100%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][et_pb_button button_url=”\/contact\/” button_text=”work with us” disabled_on=”off|off|off” _builder_version=”4.16″ custom_button=”on” button_bg_color=”#090a3c” button_border_color=”#090A3C” button_border_radius=”0px” button_font=”–et_global_heading_font|700|||||||” background_layout=”dark” custom_padding=”1vw|3vw|1vw|3vw|true|true” custom_padding_tablet=”2vw|5vw|2vw|5vw|true|true” custom_padding_phone=”3vw|7vw|3vw|7vw|true|true” custom_padding_last_edited=”on|phone” button_text_size_tablet=”2vw” button_text_size_phone=”3vw” button_text_size_last_edited=”on|phone” custom_css_main_element=”border-top-left-radius:0px !important;||” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ background_enable_color=”off” min_height=”400px” custom_margin=”-7px||-38px|||” custom_padding=”6px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ width=”79%” custom_padding=”5px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_text_color=”#77839a” text_font_size=”20px” text_line_height=”30px” header_font=”NeurialGrotesk||||||||” custom_margin=”2px|||-1px||” custom_padding=”2px||||false|false” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}” header_3_font_size=”4vw” header_3_font_size_last_edited=”on|phone” sticky_enabled=”0″ header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_2_font_size=”4vw” header_2_font_size_last_edited=”on|phone” header_2_font_size_tablet=”6vw” header_2_font_size_phone=”8vw”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#77839a” text_font_size=”20px” text_line_height=”1.8em” header_font=”NeurialGrotesk||||||||” custom_margin=”30px|||-1px||” custom_padding=”2px||||false|false” hover_enabled=”0″ text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.8em” text_line_height_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Brandfinity defined, in collaboration with Laurastar, a multi-touchpoint customer journey which included a series of e-mails to existing clients, Custom Audience Targeting to existing as well as anonymous clients. <\/span><\/p>\n To deliver potent Customer Journeys, Brandfinity built e-mails and journeys within Salesforce Marketing Cloud, as well as Custom Audience<\/span> <\/span>from Salesforce Advertising Studio. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#77839a” text_font_size=”20px” text_line_height=”30px” header_font=”NeurialGrotesk||||||||” custom_margin=”52px||0px|-1px|false|false” custom_padding=”2px||||false|false” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}” header_2_font_size=”4vw” header_2_font_size_last_edited=”on|phone” sticky_enabled=”0″ header_2_font_size_tablet=”6vw” header_2_font_size_phone=”8vw”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#77839a” text_font_size=”20px” text_line_height=”1.8em” header_font=”NeurialGrotesk||||||||” custom_margin=”10px||2px|-1px|false|false” custom_padding=”2px||||false|false” hover_enabled=”0″ text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”” text_line_height_last_edited=”on|phone” global_colors_info=”{}” text_font=”–et_global_body_font||||||||” sticky_enabled=”0″]<\/p>\nOverview<\/b><\/span><\/h3>\n
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Inbound Marketing<\/b><\/span><\/h2>\n
Performance Marketing<\/b><\/span><\/h2>\n