{"id":818,"date":"2020-09-05T18:35:26","date_gmt":"2020-09-05T18:35:26","guid":{"rendered":"https:\/\/brandfinity.ch\/?post_type=project&#038;p=818"},"modified":"2025-02-17T14:17:49","modified_gmt":"2025-02-17T14:17:49","slug":"digital-transformation","status":"publish","type":"project","link":"https:\/\/brandfinity.ch\/en\/project\/digital-transformation\/","title":{"rendered":"Digital transformation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#090A3C&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#004FFF&#8221; text_font_size=&#8221;24px&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#004fff&#8221; header_font_size=&#8221;20px&#8221; custom_margin=&#8221;-46px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Digital transformation<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;38px&#8221; text_line_height=&#8221;77px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; min_height=&#8221;76px&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;40px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;60px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"s1\">Hotela, a Swiss Social Insurance Company.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;5px||3px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; min_height=&#8221;400px&#8221; custom_margin=&#8221;||-38px|||&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|auto|-4px|auto||&#8221; custom_padding=&#8221;5px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|auto|-4px|auto||&#8221; custom_padding=&#8221;5px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/IMG_2181-e1643057627441.jpg&#8221; alt=&#8221;Workshop f\u00fcr digitale Transformation&#8221; title_text=&#8221;Workshop f\u00fcr digitale Transformation&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;<\/p>\n<ul>\n<li>Corporate Strategy<\/li>\n<li>Digital transformation<\/li>\n<li>Design thinking<\/li>\n<li>Customer journeys<\/li>\n<li>Search Engine Optimisation<\/li>\n<\/ul>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#57586E&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; min_height=&#8221;220px&#8221; custom_margin=&#8221;|41px||||&#8221; custom_margin_tablet=&#8221;|0px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;30px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;19.7px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>corporate strategy<\/li>\n<li>digital transformation<\/li>\n<li>design thinking<\/li>\n<li>customer journeys<\/li>\n<li>search engine optimisation<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;0px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;5px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#57586E&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">5 year digital transformation strategy.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In 2019, following a workshop held the previous year, Hotela management asked Brandfinity to establish a 5 year strategy definition process.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">During a series of workshops, conducted with the general management of the company, along with the 5 division heads and their specific department managers, Brandfinity helped define and subsequently embed a 5 year enterprise strategy. We also redefined the company\u2019s vision and mission statement.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The strategy definition and action plan prioritisation was made with the help of design thinking methodologies utilising, to great effect, blue ocean strategy as a framework<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The 5 year transformational strategy, including many digital transformation elements, was validated by the company board and all key associations for whom Hotela manages social insurances funds.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;30px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; custom_margin=&#8221;-3px|||-1px||&#8221; custom_padding=&#8221;2px||||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><i>&#8220;This 7 month structured process, defined and executed by Brandfinity has allowed us to clarify our vision, mission strategy and 5 years plan successfully. We are ready to implement our digital transformation strategy further and enable our further expansion.\u2019\u00a0<\/i> <\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #3366ff;\">Michael Bolt, CEO Hotela. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact\/&#8221; button_text=&#8221;work with us&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#090a3c&#8221; button_border_color=&#8221;#090A3C&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;1vw|3vw|1vw|3vw|true|true&#8221; custom_padding_tablet=&#8221;2vw|5vw|2vw|5vw|true|true&#8221; custom_padding_phone=&#8221;3vw|7vw|3vw|7vw|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;2vw&#8221; button_text_size_phone=&#8221;3vw&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;border-top-left-radius:0px !important;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243; text_text_color=&#8221;#090A3C&#8221; text_font_size_tablet=&#8221;2vw&#8221; text_font_size_phone=&#8221;14pt&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height=&#8221;1.8em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; custom_margin=&#8221;30px|||-1px||&#8221; custom_padding=&#8221;2px||||false|false&#8221; hover_enabled=&#8221;0&#8243; text_line_height_tablet=&#8221;1.8em&#8221; text_line_height_phone=&#8221;1.8em&#8221;]<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><i>&#8220;This 7 month structured process, defined and executed by Brandfinity has allowed us to clarify our vision, mission strategy and 5 years plan successfully. We are ready to implement our digital transformation strategy further and enable our further expansion.\u2019\u00a0<\/i> <\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #3366ff;\">Michael Bolt, CEO Hotela.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact\/&#8221; button_text=&#8221;work with us&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#090a3c&#8221; button_border_color=&#8221;#090A3C&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;1vw|3vw|1vw|3vw|true|true&#8221; custom_padding_tablet=&#8221;2vw|5vw|2vw|5vw|true|true&#8221; custom_padding_phone=&#8221;3vw|7vw|3vw|7vw|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;2vw&#8221; button_text_size_phone=&#8221;3vw&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;border-top-left-radius:0px !important;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;1px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital transformationHotela, a Swiss Social Insurance Company. corporate strategy digital transformation design thinking customer journeys search engine optimisation 5 year digital transformation strategy. In 2019, following a workshop held the previous year, Hotela management asked Brandfinity to establish a 5 year strategy definition process. During a series of workshops, conducted with the general management of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29707,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[6,8,61],"project_tag":[],"class_list":["post-818","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-digital-transformation","project_category-seo","project_category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital transformation - Customer experience optimisation agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfinity.ch\/en\/project\/digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital transformation\" \/>\n<meta property=\"og:description\" content=\"Digital transformationHotela, a Swiss Social Insurance Company. corporate strategy digital transformation design thinking customer journeys search engine optimisation 5 year digital transformation strategy. 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