{"id":30093,"date":"2022-08-05T11:31:00","date_gmt":"2022-08-05T11:31:00","guid":{"rendered":"https:\/\/brandfinity.ch\/?post_type=project&#038;p=30093"},"modified":"2025-08-20T08:58:17","modified_gmt":"2025-08-20T08:58:17","slug":"wall-street-english","status":"publish","type":"project","link":"https:\/\/brandfinity.ch\/en\/project\/wall-street-english\/","title":{"rendered":"Wall Street English"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#090A3C&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#004FFF&#8221; text_font_size=&#8221;24px&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#004fff&#8221; header_font_size=&#8221;24px&#8221; custom_margin=&#8221;-45px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">data analytics optimisation<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;NeurialGrotesk|600|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;49px&#8221; text_line_height=&#8221;77px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;49px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;40px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;60px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Wall Street English<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;NeurialGrotesk|600|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;49px&#8221; text_line_height=&#8221;77px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;49px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;31px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;60px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Wall Street English\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; min_height=&#8221;400px&#8221; custom_margin=&#8221;||-200px||false|false&#8221; custom_padding=&#8221;3px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;NeurialGrotesk||||||||&#8221; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_2_text_color=&#8221;#090A3C&#8221; header_2_font_size=&#8221;4vw&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;||19px||false|false&#8221; text_font_size_tablet=&#8221;2vw&#8221; text_font_size_phone=&#8221;14pt&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;6vw&#8221; header_2_font_size_phone=&#8221;8vw&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<body style=\"font-size: 20px;\">Optimizing data analytics to raise campaigns performance.<\/p>\n<p>Wall Street English, member of Swiss Language Group, asked Brandfinity to review and optimize their conversion tracking set-up on the meta platform.<\/p>\n<p>Wall Street English (WSE), a language school based in the whole Switzerland, was struggling to align its lead conversion metrics between hubspot and the Meta platform.<\/body>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; min_height=&#8221;400px&#8221; custom_margin=&#8221;-7px||-38px|||&#8221; custom_padding=&#8221;2px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; min_height=&#8221;335px&#8221; custom_margin=&#8221;50px|auto||auto|false|false&#8221; custom_padding=&#8221;1px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/brandfinity.ch\/wp-content\/uploads\/2022\/08\/wall-street-.gif&#8221; alt=&#8221;wall street english &#8221; title_text=&#8221;wall-street-&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||100px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;NeurialGrotesk||||||||&#8221; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_2_text_color=&#8221;#090A3C&#8221; header_2_font_size=&#8221;4vw&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;||19px||false|false&#8221; text_font_size_tablet=&#8221;2vw&#8221; text_font_size_phone=&#8221;14pt&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;6vw&#8221; header_2_font_size_phone=&#8221;8vw&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>analysis of conversion tracking<\/li>\n<li>implementation of\u00a0 meta pixel<\/li>\n<li>optimisation of meta pixel<\/li>\n<li>implementation of\u00a0 meta conversion API<\/li>\n<li>recommendations<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; min_height=&#8221;251px&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;||3px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;NeurialGrotesk||||||||&#8221; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_2_text_color=&#8221;#090A3C&#8221; header_2_font_size=&#8221;4vw&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;||19px||false|false&#8221; text_font_size_tablet=&#8221;2vw&#8221; text_font_size_phone=&#8221;14pt&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;6vw&#8221; header_2_font_size_phone=&#8221;8vw&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>We analysed the different conversion trackings in place, issued and implemented recommendations allowing WSE to implement the meta conversion API , as well as optimising the meta pixel implementation. As a result, WSE got a better understanding of the campaigns performance and was able to better optimise its media investment.<\/p>\n<blockquote>\n<p>Rafael Sousa, Marketing &amp; Communication Manager: thanks to the thorough and hands on approach of Brandfinity we were able to implement their recommendations and regain an understanding of our campaigns performances on the meta platform.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; custom_padding=&#8221;40px||200px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;\/contact\/&#8221; button_text=&#8221;work with us&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#090a3c&#8221; button_border_color=&#8221;#090A3C&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;1vw|3vw|1vw|3vw|true|true&#8221; custom_padding_tablet=&#8221;2vw|5vw|2vw|5vw|true|true&#8221; custom_padding_phone=&#8221;3vw|7vw|3vw|7vw|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;2vw&#8221; button_text_size_phone=&#8221;3vw&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;border-top-left-radius:0px !important;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>data analytics optimisationWall Street EnglishWall Street English\u00a0Optimizing data analytics to raise campaigns performance. Wall Street English, member of Swiss Language Group, asked Brandfinity to review and optimize their conversion tracking set-up on the meta platform. Wall Street English (WSE), a language school based in the whole Switzerland, was struggling to align its lead conversion metrics [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":30105,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[9,70,104,71,10],"project_tag":[],"class_list":["post-30093","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-data-analytics","project_category-datenanalyse","project_category-education-en","project_category-leistungsmarketing","project_category-performance-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wall Street English - Customer experience optimisation agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfinity.ch\/en\/project\/wall-street-english\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wall Street English\" \/>\n<meta property=\"og:description\" content=\"data analytics optimisationWall Street EnglishWall Street English\u00a0Optimizing data analytics to raise campaigns performance. 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