{"id":28364,"date":"2021-12-26T18:57:05","date_gmt":"2021-12-26T18:57:05","guid":{"rendered":"https:\/\/brandfinity.ch\/project\/digital-strategy-and-brand-identity-copy\/"},"modified":"2025-08-20T08:58:34","modified_gmt":"2025-08-20T08:58:34","slug":"digital-strategy-and-leads-generation","status":"publish","type":"project","link":"https:\/\/brandfinity.ch\/en\/project\/digital-strategy-and-leads-generation\/","title":{"rendered":"HEG- Fribourg"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#090A3C&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#004FFF&#8221; text_font_size=&#8221;24px&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#004fff&#8221; header_font_size=&#8221;24px&#8221; custom_margin=&#8221;-45px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>digital strategy and lead generation<\/h1>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;NeurialGrotesk|600|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;49px&#8221; text_line_height=&#8221;77px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;49px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;40px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;60px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>The School of Management Fribourg<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;NeurialGrotesk|600|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;49px&#8221; text_line_height=&#8221;77px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;49px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;31px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;60px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>The School of Management Fribourg<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; min_height=&#8221;400px&#8221; custom_margin=&#8221;||-38px|||&#8221; custom_padding=&#8221;50px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: 20px;\">At Brandfinity we believe that learning never stops. We are therefore extremely happy to support education institutions in their endeavour to enrol more students.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span>The School of Management Fribourg, which offers the EMBA program for students, contacted Brandfinity for digital marketing support.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;335px&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/brandfinity.ch\/wp-content\/uploads\/2021\/12\/HEG.webp&#8221; alt=&#8221;Heg fribourg&#8221; title_text=&#8221;HEG&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||27px|||&#8221; custom_padding=&#8221;||80px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>digital strategy<\/li>\n<li>CRM<\/li>\n<li>automation flow<\/li>\n<li>emailing<\/li>\n<li>paid campaigns<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; min_height=&#8221;400px&#8221; custom_margin=&#8221;-7px||-38px|||&#8221; custom_padding=&#8221;2px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; min_height=&#8221;251px&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;||3px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_2_text_color=&#8221;#090A3C&#8221; header_2_font_size=&#8221;4vw&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;2vw&#8221; text_font_size_phone=&#8221;14pt&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;6vw&#8221; header_2_font_size_phone=&#8221;8vw&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_font_size__hover_enabled=&#8221;on|desktop&#8221; text_font_size__hover=&#8221;20px&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>\u00a0Brandfinity developed an online acquisition strategy for the EMBA programme, based on the implementation of a CRM and a marketing automation process. This strategy resulted in an 80% increase in the number of students in 2 years.<\/p>\n<p>For the EMBA programme at HEG Fribourg, Brandfinity manages the automated flow of emails for leads and news session registrations, as well as digital programmatic, social paid and search campaigns. As part of this project, performance monitoring dashboards on PowerBI have also been set up.<\/p>\n<p>We would like to thank HEG Fribourg for the trust placed in us to implement and manage the digital marketing and CRM activities for the EMBA programme.<\/p>\n<p><span><\/span><\/p>\n<p>Would you like to read more about <a href=\"https:\/\/brandfinity.ch\/2021\/11\/30\/email-or-emailing-or-email-marketing-tools\/\">emailing?<\/a><span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Carlos DaSilva, Ph.D. &#8221; job_title=&#8221;Director of the Executive MBA &#8221; company_name=&#8221;HEG School of Management Fribourg&#8221; portrait_url=&#8221;https:\/\/brandfinity.ch\/wp-content\/uploads\/2024\/09\/carlos.jpeg&#8221; quote_icon_color=&#8221;#004fff&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;16px&#8221; author_text_color=&#8221;#ffffff&#8221; position_text_color=&#8221;#ffffff&#8221; company_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#004fff&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#ffffff&#8221; border_width_all_portrait=&#8221;6px&#8221; border_color_all_portrait=&#8221;#004fff&#8221; border_width_left_portrait=&#8221;7px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i>Brandfinity team played a crucial role in the successful recruitment of candidates during the launch of our new Executive MBA program. Their expertise in building our paid campaigns from the ground up and setting up the associated marketing automation was instrumental in getting us off to a strong start. As our Executive MBA program continues to evolve and we bring in new marketing expertise in-house, we look forward to deepening our partnership and continuing to grow with Brandfinity by our side.<\/i><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; min_height=&#8221;251px&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;||3px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_2_text_color=&#8221;#090A3C&#8221; header_2_font_size=&#8221;4vw&#8221; text_font_size_tablet=&#8221;2vw&#8221; text_font_size_phone=&#8221;14pt&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;6vw&#8221; header_2_font_size_phone=&#8221;8vw&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_font_size__hover_enabled=&#8221;on|desktop&#8221; text_font_size__hover=&#8221;20px&#8221;]<\/p>\n<h2 class=\"p1\"><strong><\/strong><\/h2>\n<h2 class=\"p1\"><strong>Other Projects for education<\/strong><\/h2>\n<p><strong><\/strong><\/p>\n<p class=\"p1\">We are excited to introduce you to other projects we have carried out in the field of education.<\/p>\n<p class=\"p1\">Here are some examples of our previous projects:<\/p>\n<p class=\"p1\"><a href=\"https:\/\/brandfinity.ch\/en\/project\/marketing-automation-ncacademy\/\">NCAcademy <\/a><\/p>\n<p class=\"p1\"><a href=\"https:\/\/brandfinity.ch\/en\/project\/digital-strategy-and-leads-generation\/\">HEG- FR<\/a><\/p>\n<p class=\"p1\"><a href=\"https:\/\/brandfinity.ch\/en\/project\/digital-strategy-and-brand-identity\/\">EHG &amp; Belvoirpark<\/a><\/p>\n<p class=\"p1\"><a href=\"https:\/\/brandfinity.ch\/en\/project\/wall-street-english\/\">Wall Street English<\/a><\/p>\n<p class=\"p1\">We look forward to guiding you in your digital success in the education sector.<\/p>\n<p class=\"p1\">Please do not hesitate to contact us if you have any questions or would like to discuss your specific project. Visit the page <a href=\"https:\/\/brandfinity.ch\/en\/education-marketing\/\" target=\"_blank\" rel=\"noopener\">Digital marketing for Education<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;\/contact\/&#8221; button_text=&#8221;work with us&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#090a3c&#8221; button_border_color=&#8221;#090A3C&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;1vw|3vw|1vw|3vw|true|true&#8221; custom_padding_tablet=&#8221;2vw|5vw|2vw|5vw|true|true&#8221; custom_padding_phone=&#8221;3vw|7vw|3vw|7vw|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;2vw&#8221; button_text_size_phone=&#8221;3vw&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;border-top-left-radius:0px !important;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>digital strategy and lead generationThe School of Management FribourgThe School of Management FribourgAt Brandfinity we believe that learning never stops. We are therefore extremely happy to support education institutions in their endeavour to enrol more students. The School of Management Fribourg, which offers the EMBA program for students, contacted Brandfinity for digital marketing support.\u00a0 digital [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":28371,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[36,9,70,6,56,104,38,7,69,71,90,10,37],"project_tag":[],"class_list":["post-28364","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-data-analytics-fr","project_category-data-analytics","project_category-datenanalyse","project_category-digital-transformation","project_category-digitale-umwandlung","project_category-education-en","project_category-inbound-marketing-fr","project_category-inbound-marketing","project_category-inbound-marketing-de","project_category-leistungsmarketing","project_category-marketing-automation","project_category-performance-marketing","project_category-transformation-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO 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