{"id":28058,"date":"2021-11-23T15:00:59","date_gmt":"2021-11-23T15:00:59","guid":{"rendered":"https:\/\/brandfinity.ch\/project\/support-project-coordination-copy\/"},"modified":"2025-08-20T09:35:48","modified_gmt":"2025-08-20T09:35:48","slug":"digital-strategy-and-brand-identity","status":"publish","type":"project","link":"https:\/\/brandfinity.ch\/en\/project\/digital-strategy-and-brand-identity\/","title":{"rendered":"EHG &#038; Hotelfachschule Belvoirpark"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#090A3C&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#004FFF&#8221; text_font_size=&#8221;24px&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#004fff&#8221; header_font_size=&#8221;24px&#8221; custom_margin=&#8221;-45px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>digital strategy and brand identity<\/h1>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.22.1&#8243; text_font=&#8221;NeurialGrotesk|600|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;49px&#8221; text_line_height=&#8221;77px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;49px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;40px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;60px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"s1\">\u00a0EHG and Hotelfachschule Belvoirpark<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;NeurialGrotesk|600|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;49px&#8221; text_line_height=&#8221;77px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;49px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;31px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;60px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"s1\">\u00a0EHG and Hotelfachschule Belvoirpark<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; min_height=&#8221;400px&#8221; custom_margin=&#8221;||-38px|||&#8221; custom_padding=&#8221;50px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; background_enable_color=&#8221;off&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;335px&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/brandfinity.ch\/wp-content\/uploads\/2021\/11\/EHG-front-1.webp&#8221; alt=&#8221;Digital strategy &#8211; for EHG &#038; Belvoirpark&#8221; title_text=&#8221;EHG front (1)&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||80px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;<\/p>\n<ul>\n<li>market research<\/li>\n<li>digital strategy<\/li>\n<li>brand identity<\/li>\n<li>CRM<\/li>\n<li>student information system<\/li>\n<\/ul>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; header_font_size=&#8221;31px&#8221; min_height=&#8221;220px&#8221; custom_margin=&#8221;|41px||||&#8221; custom_margin_tablet=&#8221;|0px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||||&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;19.7px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>market research<\/li>\n<li>digital strategy<\/li>\n<li>brand identity<\/li>\n<li>CRM<\/li>\n<li>student information system<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;<\/p>\n<ul>\n<li>market research<\/li>\n<li>digital strategy<\/li>\n<li>brand identity<\/li>\n<li>CRM<\/li>\n<li>student information system<\/li>\n<\/ul>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; header_font_size=&#8221;31px&#8221; min_height=&#8221;220px&#8221; custom_margin=&#8221;|41px||||&#8221; custom_margin_tablet=&#8221;|0px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||||&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;19.7px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>market research<\/li>\n<li>digital strategy<\/li>\n<li>brand identity<\/li>\n<li>CRM<\/li>\n<li>student information system<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; min_height=&#8221;400px&#8221; custom_margin=&#8221;-7px||-38px|||&#8221; custom_padding=&#8221;2px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; background_enable_color=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.16&#8243; min_height=&#8221;251px&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;||3px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; min_height=&#8221;247px&#8221; custom_margin=&#8221;-27px||-12px|-1px||&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">At Brandfinity we believe that learning never stops. We are therefore extremely happy to support education institutions in their endeavour to enrol more students. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecole Hoteliere de Geneve and Hotelfachschule Belvoirpark both belong to the Association of Swiss Restaurateurs, Gastrosuisse. Amalgamated last year under the same management, both schools sought to evolve their presence in the market, their curriculum and equip themselves with marketing technology and a student information system that would support both schools. They also intended to maintain their unique presence and individuality.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;5px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/brandfinity.ch\/wp-content\/uploads\/2021\/11\/524&#215;324-Belvoirpark.jpg&#8221; alt=&#8221;Belvoirpark&#8221; title_text=&#8221;524&#215;324-Belvoirpark&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;30px|||-1px||&#8221; custom_padding=&#8221;2px||||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>We felt that the correct strategy was via an aligned brand presence and market strategy.<\/span><\/p>\n<p><span>Brandfinity conducted a market study and issued a market strategy, revisiting both brands identity and defining the request for proposals for a CRM \/ marketing automation and a student information system.\u00a0<\/span><\/p>\n<p><span>We also worked extensively on creating a new logo and brand identity which will be visible as from next spring, so stay tuned!<\/span><\/p>\n<p><span>Thank you Susanne Welle and the teams of both institutions (<span style=\"color: #3366ff;\"><a href=\"https:\/\/brandfinity.ch\/projects\/\" style=\"color: #3366ff;\">EHG<\/a>\u00a0<\/span> and <span style=\"color: #3366ff;\"><a href=\"https:\/\/brandfinity.ch\/projects\/\" style=\"color: #3366ff;\">Hotelfachschule Belvoirpark<\/a>\u00a0<\/span>) for their passion and engagement in these projects!<\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p>See <a href=\"https:\/\/brandfinity.ch\/projects\/\"><span style=\"text-decoration: underline;\">more projects<\/span><\/a><span><\/span><\/p>\n<p class=\"p1\">[\/et_pb_text][et_pb_button button_url=&#8221;\/contact\/&#8221; button_text=&#8221;work with us&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#090a3c&#8221; button_border_radius=&#8221;0px&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;1vw|3vw|1vw|3vw|true|true&#8221; custom_padding_tablet=&#8221;2vw|5vw|2vw|5vw|true|true&#8221; custom_padding_phone=&#8221;3vw|7vw|3vw|7vw|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;2vw&#8221; button_text_size_phone=&#8221;3vw&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;border-top-left-radius:0px !important;||&#8221; global_colors_info=&#8221;{}&#8221; button_border_color=&#8221;#090A3C&#8221; button_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/brandfinity.ch\/wp-content\/uploads\/2021\/11\/524&#215;324-Belvoirpark.jpg&#8221; alt=&#8221;Brand identity&#8221; title_text=&#8221;524&#215;324-Belvoirpark&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>digital strategy and brand identity\u00a0EHG and Hotelfachschule Belvoirpark\u00a0EHG and Hotelfachschule Belvoirpark market research digital strategy brand identity CRM student information system market research digital strategy brand identity CRM student information system At Brandfinity we believe that learning never stops. We are therefore extremely happy to support education institutions in their endeavour to enrol more students. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29676,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[104,62,11,61],"project_tag":[],"class_list":["post-28058","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-education-en","project_category-market-research","project_category-on-screen-branding","project_category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital strategy | brand identity for EHG and Hotelfachschule Belvoirpark<\/title>\n<meta name=\"description\" content=\"Brandfinity conducted a market research, issued digital strategy, worked on new logo and brand identity. 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