{"id":25250,"date":"2020-11-15T12:03:11","date_gmt":"2020-11-15T12:03:11","guid":{"rendered":"https:\/\/brandfinity.ch\/project\/digital-transformation-copy\/"},"modified":"2025-02-17T14:56:19","modified_gmt":"2025-02-17T14:56:19","slug":"ecommerce-website-community","status":"publish","type":"project","link":"https:\/\/brandfinity.ch\/en\/project\/ecommerce-website-community\/","title":{"rendered":"Ecommerce website"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#090A3C&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#004FFF&#8221; text_font_size=&#8221;24px&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#004fff&#8221; header_font_size=&#8221;24px&#8221; custom_margin=&#8221;-45px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>ecommerce website\u00a0<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;64px&#8221; text_line_height=&#8221;77px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;40px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;60px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"s1\">Karen Ruimy &amp; Kalmar digital strategy<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/11\/karenruimy-website.jpg&#8221; parallax=&#8221;on&#8221; position_origin_r=&#8221;bottom_left&#8221; vertical_offset=&#8221;0px&#8221; module_alignment=&#8221;left&#8221; min_height=&#8221;628px&#8221; height=&#8221;462px&#8221; custom_padding=&#8221;||79px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; min_height=&#8221;400px&#8221; custom_margin=&#8221;||-38px|||&#8221; custom_padding=&#8221;50px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; min_height=&#8221;335px&#8221; custom_margin=&#8221;|auto|-4px|auto||&#8221; custom_padding=&#8221;5px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;<\/p>\n<ul>\n<li>Corporate Strategy<\/li>\n<li>Digital transformation<\/li>\n<li>Design thinking<\/li>\n<li>Customer journeys<\/li>\n<li>Search Engine Optimisation<\/li>\n<\/ul>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; min_height=&#8221;220px&#8221; custom_margin=&#8221;|41px||||&#8221; custom_margin_tablet=&#8221;|0px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;24px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;19.7px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>brand positioning<\/li>\n<li>umbrella brand definition<\/li>\n<li>social media strategy<\/li>\n<li>ecommerce &amp; subscription website<\/li>\n<li>woocommerce &#8211; shopify integration<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; custom_margin=&#8221;-27px||29px|-1px||&#8221; custom_padding=&#8221;34px||0px||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">When we explored the online functionality of the Karen Ruimy Brand we found a fabulous product almost buried beneath a disparate number of homes. We initiated a strategy, in collaboration with Karen, to align her presence under one website. We created a single base for her spirituality, entertainment and wellness areas of business at <a href=\"http:\/\/karenruimy.com\"><span class=\"s2\">karenruimy.com<\/span><\/a>.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/11\/ecommerce-website.jpg&#8221; parallax=&#8221;on&#8221; position_origin_r=&#8221;bottom_left&#8221; module_alignment=&#8221;left&#8221; height=&#8221;598px&#8221; overflow-y=&#8221;auto&#8221; custom_margin=&#8221;-2px|||||&#8221; custom_padding=&#8221;||3px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; min_height=&#8221;400px&#8221; custom_margin=&#8221;-7px||-38px|||&#8221; custom_padding=&#8221;50px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;5px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; custom_margin=&#8221;30px|||-1px||&#8221; custom_padding=&#8221;2px||||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #77839a;\">\u201cThis exciting project allowed us to rethink the positioning of Karen Ruimys existing online business aspirations and propose a strategy which established a potent monetisation path while remaining sensitive to the ethic of the brand. The intention has been to create a long term, sustainable entity which honours both the longevity of the business and the integrity of Karens wellness, fashion and lifestyle brands. Once we had clarified positioning targets we followed up by working with a number of specialist partners on the design, development and content. We feel we have managed to integrate the diversity of brands under a single navigable umbrella <a href=\"http:\/\/karenruimy.com\" ><span class=\"s2\">karenruimy.com<\/span><\/a>\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #3366ff;\">Yves-Alain Schwaar, co founder<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; custom_margin=&#8221;30px|||-1px||&#8221; custom_padding=&#8221;2px||||false|false&#8221; text_font_size_tablet=&#8221;2vw&#8221; text_font_size_phone=&#8221;14pt&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_line_height_phone=&#8221;&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">The website was conceived with audience monetisation in mind and includes an ecommerce shop, a subscription based community while integrating the wellness line of her fashion &amp; lifestyle brand at kalmarlifestyle.com. Brandfinity also established cohesive visual worlds for each of her positioning pillars.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><\/span><\/p>\n<p class=\"p1\">[\/et_pb_text][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; header_font=&#8221;NeurialGrotesk||||||||&#8221; custom_margin=&#8221;30px|||-1px||&#8221; custom_padding=&#8221;2px||||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cThis exciting project allowed us to rethink the positioning of Karen Ruimys existing online business aspirations and propose a strategy which established a potent monetisation path while remaining sensitive to the ethic of the brand. The intention has been to create a long term, sustainable entity which honours both the longevity of the business and the integrity of Karens wellness, fashion and lifestyle brands. Once we had clarified positioning targets we followed up by working with a number of specialist partners on the design, development and content. We feel we have managed to integrate the diversity of brands under a single navigable umbrella <a href=\"http:\/\/karenruimy.com\"><span class=\"s2\">karenruimy.com<\/span><\/a>\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #0000ff;\">Yves-Alain Schwaar, Co-founder<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact\/&#8221; button_text=&#8221;work with us&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#090a3c&#8221; button_border_color=&#8221;#090A3C&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;&#8211;et_global_heading_font|700|||||||&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;1vw|3vw|1vw|3vw|true|true&#8221; custom_padding_tablet=&#8221;2vw|5vw|2vw|5vw|true|true&#8221; custom_padding_phone=&#8221;3vw|7vw|3vw|7vw|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;2vw&#8221; button_text_size_phone=&#8221;3vw&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;border-top-left-radius:0px !important;||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ecommerce website\u00a0Karen Ruimy &amp; Kalmar digital strategy brand positioning umbrella brand definition social media strategy ecommerce &amp; subscription website woocommerce &#8211; shopify integration When we explored the online functionality of the Karen Ruimy Brand we found a fabulous product almost buried beneath a disparate number of homes. We initiated a strategy, in collaboration with Karen, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29690,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[6,40,8,37],"project_tag":[],"class_list":["post-25250","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-digital-transformation","project_category-referencement-organique","project_category-seo","project_category-transformation-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ecommerce website - Customer experience optimisation agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfinity.ch\/en\/project\/ecommerce-website-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce website\" \/>\n<meta property=\"og:description\" content=\"ecommerce website\u00a0Karen Ruimy &amp; Kalmar digital strategy brand positioning umbrella brand definition social media strategy ecommerce &amp; subscription website woocommerce - shopify integration When we explored the online functionality of the Karen Ruimy Brand we found a fabulous product almost buried beneath a disparate number of homes. 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Kalmar digital strategy brand positioning umbrella brand definition social media strategy ecommerce &amp; subscription website woocommerce - shopify integration When we explored the online functionality of the Karen Ruimy Brand we found a fabulous product almost buried beneath a disparate number of homes. 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