{"id":239917,"date":"2026-06-25T14:49:17","date_gmt":"2026-06-25T14:49:17","guid":{"rendered":"https:\/\/brandfinity.ch\/project\/marketing-technology-implementation-online-sales-activation\/"},"modified":"2026-06-29T12:35:57","modified_gmt":"2026-06-29T12:35:57","slug":"marketing-technology-implementation-online-sales-activation","status":"publish","type":"project","link":"https:\/\/brandfinity.ch\/en\/project\/marketing-technology-implementation-online-sales-activation\/","title":{"rendered":"SWIZA – Marketing Technology Implementation & Online Sales Activation"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ background_enable_color=”off” min_height=”400px” custom_margin=”||||false|false” custom_padding=”4px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Marketing Technology Implementation – Online Sales Activation” title_tablet=”Marketing Technology Implementation – Online Sales Activation” title_phone=”Marketing Technology Implementation – Online Sales Activation” title_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#000000″ title_font_size=”4vw” title_font_size_tablet=”6vw” title_font_size_phone=”8vw” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

About Swiza<\/h3>\n

Swiza is a Swiss brand (Jura) which has a passion for developing multi-purpose knives that combine precision and high quality with a modern and contemporary design. To support the development of its B2B and B2C activities, SWIZA aimed to further structure its data base with contacts, organise the pipeline management, automate specific marketing processes, and strengthen the performance of its digital campaigns, with a final objective: improving product visibility and online sales.<\/p>\n

Discover SWIZA<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2026\/06\/Swiza-picture-520-x-360.webp” alt=”Swiza knife – online sales” title_text=”Swiza knife – online sales” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”

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At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n

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At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n

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\u2022 Digital marketing strategy and support<\/div>\n
\u2022 CRM implementation<\/div>\n
\u2022 Analysis and migration of accounts and contacts<\/div>\n
\u2022 Website architecture<\/div>\n
\u2022 Creation of the required CRM fields<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]

Project Objective<\/strong><\/h3>\n

The first objective of the project was to build a more structured digital ecosystem capable of centralising contacts, qualifying prospects, automating communications, supporting marketing and sales activities, and improving the performance of online sales.<\/p>\n

The project also aimed to connect website forms, paid media campaigns, analytics, CRM data, and marketing automation workflows in order to create a smoother journey from acquisition and qualification to commercial follow-up and customer retention.<\/p>\n

Work Delivered by Brandfinity<\/strong><\/strong><\/h3>\n

Brandfinity supported SWIZA in the implementation of CRM, the set up and structuring of its environment, the creation of multilingual forms, put in place the marketing automation workflows, analytics, and the launch of google shopping, product optimisation <\/span>and paid media campaigns.<\/p>\n

The project also included the development of more advanced B2B processes, with dedicated pipelines, data integration, lead generation, and connected automations via n8n.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]

CRM Implementation with ActiveCampaign<\/strong><\/h3>\n

Brandfinity configured SWIZA’s CRM account, including email verification, coordination of DNS records, user creation, marketing lists, and segmentation.<\/p>\n

CRM pipelines were created with dedicated stages, enabling SWIZA to structure the management of contacts, opportunities, and commercial requests more effectively, set up of reminders to managers and automatic updates.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2026\/06\/Lead-generation-end-to-end.webp” alt=”Lead generation for B2B” title_text=”Lead generation for B2B” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”

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At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n

<\/div>” content_phone=”
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At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n

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\u2022 B2B strategy and automation<\/div>\n
\u2022 Email verification and DNS record coordination<\/div>\n
\u2022 Creation of users, marketing lists<\/div>\n
\u2022 Creation of CRM pipelines with custom stages<\/div>\n
\u2022 Segmentation of contacts and accounts<\/div>\n
\u2022 AI data enrichment<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]

Account and Contact Migration<\/strong><\/h3>\n

Brandfinity analysed the existing account and contact data, created the necessary CRM fields and proceeded with import of existing data. Additionally, the structure and automation have been put in place for the new incoming data to be structured and segmented with the purpose to automate admin processus and to ensure more efficient use across future sales and marketing activities.<\/p>\n\n

Multilingual Forms<\/strong><\/h3>\n

Brandfinity created and integrated the Contact and Newsletter forms (including an opt-in process ) to existing Shopify platform in French, German, and English, aligned with SWIZA’s brand identity.<\/p>\n\n

Marketing Automation<\/strong><\/h3>\n

Brandfinity implemented automation workflows connected to the multilingual forms, abandoned shoping carts, tags, certain B2B admin process, segmentation and languages.<\/p>\n

Additionally to the automations Brandfinity created the templates for emails (opt-in emails, abandoned cart, follow-up emails, and promotional), internal notifications sent to the relevant teams, tailored to SWIZA’s needs.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2026\/06\/marketing-automation-image.webp” alt=”marketing automation for B2B” title_text=”marketing automation for B2B” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”

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At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n

<\/div>” content_phone=”
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At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n

<\/div>” content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]
\u2022 Creation of marketing automation workflows<\/div>\n
\u2022 Automated emails, internal notifications, and follow-up emails<\/div>\n
\u2022 Automations connected to forms, pipelines, and key dates<\/div>\n
\u2022 Testing of forms, emails, and automated workflows<\/div>\n
\u2022 Training for the teams<\/div>\n
\u2022 Creation of forms in 3 languages<\/div>\n
\u2022 Setup of the opt-in process<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]

AI B2B Automation with n8n<\/strong><\/h3>\n

As part of the B2B development, Brandfinity worked on the configuration of pipeline and automation flow in Active Campaign and development of n8n workflows designed to support lead generation and qualification.<\/p>\n

The setup included lead generation startegy based on the leads- companies visiting Swiza’s website, enriching B2B contacts, identifying related profiles, filtering and analysing profiles, and preparing follow-up sequences.<\/p>\n

Build of agentic AI worfklows including various API connections, Linkedin and CRM were aligned in various N8N flows. The objective was to provide B2B manager with the more leads interested in their business\/ products. Organise data and provide opportunities directly into CRM, and to Teams with the suggested messages for approval. <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2026\/06\/B2B-AI-Lead-generation.webp” alt=”AI Lead generation” title_text=”AI Lead generation” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”

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At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n

<\/div>” content_phone=”
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At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n

<\/div>” content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]
\u2022 B2B lead generation<\/div>\n
\u2022 Configuration of n8n workflows<\/div>\n
\u2022 API connections with enrichment tools and CRM<\/div>\n
\u2022 Technical and strategic support throughout the implementation<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]

Testing and Training<\/strong><\/h3>\n

Brandfinity carried out several phases of testing, validation and optimisation across the AI-generated personalised messages, forms, automation flows and email functionalities. This ensured that the full setup was functioning correctly, aligned with best practices and delivered according to SWIZA’s expectations. <\/p>\n

Training sessions were also delivered to SWIZA’s teams, covering CRM usage, pipeline management, and marketing automation principles for both B2B and B2C activities.<\/p>\n

Paid Media & Google Shopping<\/strong><\/h3>\n

To support SWIZA with online sales, Brandfinity prepared a media startegy for Paid media and google shopping, implemented analytics, made a complete paid media setup, including the creation a product feed in Google Merchant Center Switzerland and optimisin products in Google shopping <\/span>for organic search. Set up three Performance Max campaigns for Switzerland, in French, German, and English, to support product visibility across Google Shopping and the Google advertising ecosystem. <\/p>\n

The project included campaign launch, monitoring, and optimisation, as well as the verification of Google Ads and GA4 events and conversions. Meta and LinkedIn tagging and tracking were also reviewed. <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2026\/06\/Google-shopping.webp” alt=”Optimisation of products for google shopping” title_text=”Optimisation of products for google shopping” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”

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At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n

<\/div>” content_phone=”
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At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n

<\/div>” content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]
\u2022 Set up for Google Merchant Center<\/div>\n
\u2022 Optimisation of products for Google Shopping<\/div>\n
\u2022 Setup of Performance Max campaigns in 3 languages<\/div>\n
\u2022 Verification of Google Ads and GA4 conversions<\/div>\n
\u2022 Review of Meta and LinkedIn tagging<\/div>\n
\u2022 Growing sales<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]

Results and Project Impact<\/strong><\/h3>\n

This project enabled SWIZA to build a structured, CRM and marketing automation ecosystem for B2B, B2C, after sales department, improved the website architecture, while also connected forms, contacts, segments, pipelines, campaigns and automated workflows.<\/p>\n

The setup helped enrich data for the management, make the sales- pipeline data more structured and visual, automate B2B, B2C first steps of the sales process and provide a clearer, faster commercial follow-up for both B2B and B2C activities. It also helped reduce time spent on administrative tasks and reporting (due to integrated reporting). <\/p>\n

The project also contributed to strengthening product visibility by optimising Google Merchant Center and making products more visible in Google Shopping. Through Performance Max campaigns, Brandfinity helped increase the visibility and sales performance. As a result, this strategy brought an increase of 50% of sales, YOY. <\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/brandfinity.ch\/en\/contact\/” button_text=”Work with us” button_text_tablet=”Work with us” button_text_phone=”Work with us” button_text_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.27.6″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#004FFF” button_border_width=”0px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”0px” button_font=”–et_global_heading_font|700|||||||” background_layout=”dark” custom_padding=”1vw|3vw|1vw|3vw|true|true” custom_padding_tablet=”2vw|5vw|2vw|5vw|true|true” custom_padding_phone=”3vw|7vw|3vw|7vw|true|true” custom_padding_last_edited=”on|phone” button_text_size_tablet=”2vw” button_text_size_phone=”3vw” button_text_size_last_edited=”on|phone” custom_css_main_element=”border-top-left-radius:0px !important;||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”12px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”

Success Stories<\/strong><\/h3>\n

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Success Stories<\/strong><\/h3>” content_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” header_3_text_color=”#090A3C” header_3_font_size=”4vw” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]

Success Stories<\/strong><\/h3>[\/et_pb_text][et_pb_text content_tablet=”

Our projects<\/strong><\/h2>” content_phone=”

Our projects<\/strong><\/h3>” content_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” header_3_text_color=”#004FFF” header_3_font_size=”20px” header_3_text_color_tablet=”#004FFF” header_3_text_color_phone=”#004FFF” header_3_text_color_last_edited=”on|phone” global_colors_info=”{}”]

Our projects<\/strong><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]

Find out how we have supported businesses in their digital transformation.<\/p>\n

View the case studies<\/a><\/p>[\/et_pb_text][et_pb_text content_tablet=”

Is your organization ready to take the next step in its digital transformation?<\/span>
We would love to share our expertise and explore how we can help. <\/span>Contact us.<\/a><\/p>” content_phone=”

Is your organization ready to take the next step in its digital transformation?<\/span>
We would love to share our expertise and explore how we can help. <\/span>Contact us.<\/a><\/p>” content_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” header_3_text_color=”#004FFF” header_3_font_size=”30px” header_4_font_size=”30px” text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”30px” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”30px” header_4_font_size_phone=”20px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]

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Is your organization ready to take the next step in its digital transformation?<\/span>
We would love to share our expertise and explore how we can help. <\/span>Contact us.<\/a><\/p>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ background_enable_image=”off” background_size=”initial” background_position=”bottom_right” custom_margin=”|auto||auto|false|false” custom_padding=”|50px|0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”|53px|53px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”https:\/\/brandfinity.ch\/en\/contact\/” button_text=”Contact us” button_alignment=”left” _builder_version=”4.27.6″ custom_button=”on” button_bg_color=”#004FFF” button_border_width=”0px” button_border_color=”#090A3C” button_border_radius=”0px” button_font=”–et_global_heading_font|700|||||||” background_layout=”dark” custom_margin=”30px||100px||false|false” custom_padding=”1vw|3vw|1vw|3vw|true|true” custom_padding_tablet=”2vw|5vw|2vw|5vw|true|true” custom_padding_phone=”3vw|7vw|3vw|7vw|true|true” custom_padding_last_edited=”on|phone” button_text_size_tablet=”2vw” button_text_size_phone=”5vw” button_text_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

About Swiza Swiza is a Swiss brand (Jura) which has a passion for developing multi-purpose knives that combine precision and high quality with a modern and contemporary design. To support the development of its B2B and B2C activities, SWIZA aimed to further structure its data base with contacts, organise the pipeline management, automate specific marketing […]<\/p>\n","protected":false},"author":4,"featured_media":239881,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[111,9,6,12,90,10,8,61,51],"project_tag":[],"class_list":["post-239917","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-crm","project_category-data-analytics","project_category-digital-transformation","project_category-ecommerce","project_category-marketing-automation","project_category-performance-marketing","project_category-seo","project_category-strategy","project_category-support"],"yoast_head":"\nGoogle shopping products optimisation - Online Sales Activation<\/title>\n<meta name=\"description\" content=\"Marketing Technology Implementation: Online Sales Activation, Google Shopping & Merchant Center Product Optimisation, and B2B Automation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfinity.ch\/en\/project\/marketing-technology-implementation-online-sales-activation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SWIZA - 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