[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ background_enable_color=”off” min_height=”400px” custom_margin=”||||false|false” custom_padding=”4px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Harley-Davidson Fribourg and Neuch\u00e2tel” title_tablet=”Harley-Davidson Fribourg and Neuch\u00e2tel” title_phone=”Harley-Davidson Fribourg and Neuch\u00e2tel” title_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#000000″ title_font_size=”4vw” title_font_size_tablet=”6vw” title_font_size_phone=”8vw” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
<\/strong><\/p>\n Harley-Davidson Fribourg, located in Rossens, and Harley-Davidson Neuch\u00e2tel \u2013 Trimoto, located in Cortaillod, are two official Harley-Davidson dealerships in French-speaking Switzerland. They support motorcycle enthusiasts with the purchase of new and pre-owned bikes, equipment, accessories, maintenance services and the distinctive Harley-Davidson lifestyle universe.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2026\/06\/New-project-2nd-Vertica-520×360-px-Max-Quality-1.webp” alt=”Harley Davidson Project” title_text=”New project 2nd Vertica-520×360-px-Max-Quality (1)” align=”center” _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n ” content_phone=”<\/p>\n At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Brandfinity supported Harley-Davidson Fribourg and Harley-Davidson Neuch\u00e2tel in the development of the media plan, the creation of the visuals, the adaptation of the content and the publication of organic posts on social networks.<\/p>\n For each piece of content, a main post has been adapted to the following three platforms:<\/p>\n The mandate covered the creation and publication of 26 posts per dealership<\/strong>, over the period from May to the end of September 2025<\/strong>.<\/p>\n The content highlighted the brand’s universe, dealerships, motorcycles, events, services, as well as the sale of merchandise and accessories. The basic visuals came from the Harley-Davidson Brand Centre, complemented by creative adaptations and visuals produced by Brandfinity.<\/p>\n Some of the corporate content has been adapted for both dealerships to ensure brand consistency. In addition, Brandfinity has developed specific content for each dealership to highlight local news, offers, events and special features specific to the Fribourg and Neuch\u00e2tel sites.<\/p>\n ” content_phone=”<\/p>\n Brandfinity supported Harley-Davidson Fribourg and Harley-Davidson Neuch\u00e2tel in the development of the media plan, the creation of the visuals, the adaptation of the content and the publication of organic posts on social networks.<\/p>\n For each piece of content, a main post has been adapted to the following three platforms:<\/p>\n The mandate covered the creation and publication of 26 posts per dealership<\/strong>, over the period from May to the end of September 2025<\/strong>.<\/p>\n The content highlighted the brand’s universe, dealerships, motorcycles, events, services, as well as the sale of merchandise and accessories. The basic visuals came from the Harley-Davidson Brand Centre, complemented by creative adaptations and visuals produced by Brandfinity.<\/p>\n Some of the corporate content has been adapted for both dealerships to ensure brand consistency. In addition, Brandfinity has developed specific content for each dealership to highlight local news, offers, events and special features specific to the Fribourg and Neuch\u00e2tel sites.<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The objective of the project was to ensure a regular, coherent and professional presence across the social media platforms of both dealerships, in order to strengthen their local visibility, support their commercial communication and promote the Harley-Davidson universe among their respective communities.<\/p>\n The project also aimed to adapt each piece of content to the formats and usage of each platform, while respecting Harley-Davidson\u2019s brand guidelines and maintaining a consistent visual and editorial line across both dealerships.<\/p>\n Brandfinity supported Harley-Davidson Fribourg and Harley-Davidson Neuch\u00e2tel with the development of the media plan, the creation of visuals, the adaptation of content and the publication of organic posts on social media.<\/p>\n For each piece of content, one main post was adapted for the following three platforms:<\/p>\n The mandate covered the creation and publication of 26 posts per dealership<\/strong>, over the period from May to the end of September 2025<\/strong>.<\/p>\n The content highlighted the brand universe, the dealerships, motorcycles, events, services, as well as the sale of merchandise and accessories. The base visuals came from the Harley-Davidson Brand Centre, complemented by creative adaptations and visuals produced by Brandfinity.<\/p>\n Part of the corporate content was adapted for both dealerships to ensure brand consistency. In addition, Brandfinity developed dealership-specific content to highlight local news, offers, events and the unique characteristics of the Fribourg and Neuch\u00e2tel locations.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n This project helped structure the social media communication of both dealerships over several months, ensuring a regular, professional presence adapted to each platform.<\/p>\n Thanks to a coherent media plan, Harley-Davidson Fribourg and Harley-Davidson Neuch\u00e2tel benefited from greater continuity in their digital communication, a more consistant and branded presentation of their offers as well as a stronger presence within their local communities.<\/p>\n The content also supported commercial messages, dealership news and the Harley-Davidson lifestyle image, while taking into account the specific characteristics of both locations.<\/p>\nAbout<\/strong><\/h3>\n
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Work Delivered by Brandfinity<\/h3>\n
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Work Delivered by Brandfinity<\/h3>\n
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Project Objective<\/strong><\/h2>\n
Work Delivered by Brandfinity<\/strong><\/h3>\n
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Results and Project Impact<\/strong><\/h3>\n
Discover more <\/strong><\/h3>\n