[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ background_enable_color=”off” min_height=”400px” custom_margin=”||||false|false” custom_padding=”4px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=” Les Manufactures \u2014 Le Relais Foundation” title_tablet=” Les Manufactures \u2014 Fondation Le Relais” title_phone=” Les Manufactures \u2014 Fondation Le Relais” title_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#000000″ title_font_size=”4vw” title_font_size_tablet=”6vw” title_font_size_phone=”8vw” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Brandfinity supported Fondation Le Relais in the digital development of Les Manufactures, a meaningful project designed to give greater visibility to the work carried out within the foundation\u2019s workshops.
The objective was clear: to showcase the skills and know-how of the people supported by Fondation Le Relais, to present the different workshops in a clear and engaging way, and to enable the sale of products through an online platform.<\/p>\n
Les Manufactures brings together a wide range of workshops and activities, including painting, carpentry, bicycles, gastronomy, technology, catering, food truck services and other creative and professional fields. These activities are carried out by people going through a period of difficulty, transition or professional reintegration.<\/p>\n
Brandfinity\u2019s mission was to build a complete digital ecosystem capable of supporting this social mission while giving the team more structure, visibility and autonomy.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2026\/06\/New-project-2nd-Vertica-520×360-px-1.webp” alt=”Meeting” title_text=”Meeting the manufactures” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n ” content_phone=”<\/p>\n At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n The project began with three strategic workshops to clarify the needs, objectives, target audiences, workshops, products and services to be highlighted. This initial phase made it possible to define the positioning of Les Manufactures, create the brand name and develop a visual identity aligned with the DNA of Fondation Le Relais, while giving each workshop its own distinct visual universe. This project is a perfect illustration of how digital technology can create value in the service of a human mission: better presentation of workshops, facilitation of customer requests, sale of products online and increase the visibility of the work carried out. ” content_phone=”<\/p>\n The project began with three strategic workshops to clarify the needs, objectives, target audiences, workshops, products and services to be highlighted. This initial phase made it possible to define the positioning of Les Manufactures, create the brand name and develop a visual identity aligned with the DNA of Fondation Le Relais, while giving each workshop its own distinct visual universe. This project is a perfect illustration of how digital technology can create value in the service of a human mission: better presentation of workshops, facilitation of customer requests, sale of products online and increase the visibility of the work carried out. ” content_last_edited=”on|tablet” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n We supported the project across several areas: positioning, brand creation, visual identity, roadmap development, website architecture, content mapping, e-commerce, event management, CRM, marketing automation, social media strategy, content planning, and team training.<\/p>\n This project perfectly illustrates how digital solutions can create value in support of a human mission: presenting the workshops more effectively, facilitating customer enquiries, selling products online, and increasing the visibility of the work carried out.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2026\/06\/New-project-2nd-Vertica-520×360-px.webp” alt=”Mood board” title_text=”Mood board les manufactures” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n ” content_phone=”<\/p>\n At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”822.4px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Events are at the heart of the Swiss Marketing Association's community. We have set up a real-time integration between Ticketino and the EventON calendar on the swissmarketing websites. This configuration ensures that all events created or updated in Ticketino are automatically synchronized and displayed on the website's EventON calendar. <\/p>\n In addition, Brandfinity has implemented this feature on every club page connected to Ticketino to ensure that local club events appear on their own page.<\/p>\n With this real-time integration, every event created or updated in Ticketino is automatically synchronized and displayed online, reducing manual work and ensuring optimal visibility.<\/p>\n ” content_phone=”<\/p>\n Events are at the heart of the Swiss Marketing Association's community. We have set up a real-time integration between Ticketino and the EventON calendar on the swissmarketing websites. This configuration ensures that all events created or updated in Ticketino are automatically synchronized and displayed on the website's EventON calendar. <\/p>\n In addition, Brandfinity has implemented this feature on every club page connected to Ticketino to ensure that local club events appear on their own page.<\/p>\n With this real-time integration, every event created or updated in Ticketino is automatically synchronized and displayed online, reducing manual work and ensuring optimal visibility.<\/p>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n Brandfinity supported Fondation Le Relais in the creation and structuring of the Les Manufactures project, with a comprehensive approach combining brand strategy, visual identity, digital architecture, CRM, marketing automation, and team support.<\/span><\/p>\n The project began with three workshops aimed at clarifying the needs, objectives, target audiences, workshops, as well as the products and services to be highlighted.<\/span><\/p>\n This work made it possible to define the positioning of the Les Manufactures brand, create the brand name, and develop an identity aligned with the DNA of Fondation Le Relais, while designing distinct visual universes for each workshop.<\/span><\/p>\n This phase also helped structure the website architecture and take into account the specific characteristics, needs, and preferences of each workshop.<\/span><\/p>\n The workshops involved include painting, carpentry, bicycles, gastronomy, technology, catering, food truck services, and other activities related to the project. The objective was to present each workshop in a clear, attractive, and recognisable way while maintaining overall consistency.<\/span><\/p>\n Brandfinity also worked on the project roadmap, corporate colours, website structure, content mapping, product portfolio, and personas. This strategic phase served as the foundation for the development of the website, which was designed to meet the client\u2019s specific needs.<\/span><\/p>\n [\/et_pb_text][et_pb_divider color=”#000000″ _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||-8px||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2026\/06\/New-project-2nd-Vertica-520×360-px-High-Quality.webp” alt=”digital transformation – le relais” title_text=”digital transformation – le relais” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n ” content_phone=”<\/p>\n At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”822.4px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Brandfinity proposed and adapted a CRM software specifically designed to meet the needs of the association, including:<\/p>\n Together, these solutions have enabled the Swiss Marketing Association to manage its members, clubs, events, notifications and communications more efficiently, saving time and achieving measurable results.<\/p>\n ” content_phone=”<\/p>\n Brandfinity proposed and adapted a CRM software specifically designed to meet the needs of the association, including:<\/p>\n Together, these solutions have enabled the Swiss Marketing Association to manage its members, clubs, events, notifications and communications more efficiently, saving time and achieving measurable results.<\/p>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n The technical implementation included hosting, CMS installation, e-commerce configuration, event management, the required plugins, and the creation of page templates. The team was also supported so that it could reuse the templates and continue managing the content independently.<\/p>\n A CRM and marketing automation solution was also implemented to manage customer enquiries and contacts associated with Fondation Le Relais, with a dedicated structure for the different workshops. An email template and a two-email automated workflow were set up, together with dedicated training.<\/p>\n [\/et_pb_text][et_pb_text content_tablet=”<\/p>\n Our partnership goes beyond technical solutions. Brandfinity actively supports Swiss Marketing L\u00e9man, one of the most dynamic regional clubs of Swiss Marketing Associations in the French-speaking part of Switzerland. <\/p>\n ” content_phone=”<\/p>\n Our partnership goes beyond technical solutions. Brandfinity actively supports Swiss Marketing L\u00e9man, one of the most dynamic regional clubs of Swiss Marketing Associations in the French-speaking part of Switzerland. <\/p>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n Brandfinity also supported the research and creation of social media accounts, as well as the definition of a six-month content strategy and plan.<\/p>\n Finally, the maintenance of the website has been ensured, including technical optimization work, including the lightening of the weight of the videos in order to improve the site’s response speed and facilitate backups.<\/p>\n This project illustrates a comprehensive approach: starting from positioning and branding, building a strong digital presence, integrating the right CRM and marketing automation tools, and then supporting the team so that they can manage the suite independently.<\/p>\n [\/et_pb_text][et_pb_text content_tablet=”<\/p>\n At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n ” content_phone=”<\/p>\n At Brandfinity, we believe that digital transformation is not only about technology, but also about people, processes, and community. By combining strategy, automation and the human experience, we help organisations such as the Swiss Marketing Association achieve sustainable growth and impact. <\/p>\n<\/div>\n ” content_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” custom_margin=”0px||0px||false|false” custom_padding=”||50px||false|false” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n\n
The project on several parts
This work also served as the foundation for the website architecture, the content structure, the product portfolio, the personas and the overall digital roadmap.How can digital create value in the service of a human mission?
The project on several parts
This work also served as the foundation for the website architecture, the content structure, the product portfolio, the personas and the overall digital roadmap.How can digital create value in the service of a human mission?
The project on several parts
How can digital create value in the service of a human mission?
\n
A global approach \u2013 digital marketing
The workshops concerned \u2013 the digital goal
\n
\n
\n
Technical implementation and training
A CRM and marketing automation solution
\n
<\/ul>\n
\n
<\/ul>\n
Social media account creation \/ content plan<\/strong><\/h3>\n
Optimization work <\/strong><\/h3>\n