{"id":26175,"date":"2021-02-26T12:58:22","date_gmt":"2021-02-26T12:58:22","guid":{"rendered":"https:\/\/brandfinity.ch\/2021\/02\/26\/meilleur-du-web-copy\/"},"modified":"2022-01-24T14:56:27","modified_gmt":"2022-01-24T14:56:27","slug":"cdp-customer-data-platform","status":"publish","type":"post","link":"https:\/\/brandfinity.ch\/en\/2021\/02\/26\/cdp-customer-data-platform\/","title":{"rendered":"CDP – Customer data platform"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.7.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.7.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.7.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” header_text_color=”#000000″ header_font_size=”38px” header_2_text_color=”#000000″ header_2_font_size=”38px” text_text_color=”#77839a” text_font_size=”20px” header_2_text_align=”left” header_text_align=”left” sticky_enabled=”0″]<\/p>\n

Is now the time to build your CDP? <\/span><\/h1>\n

CDP – Customer Data Platform<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”20px” header_text_color=”#000000″ header_font_size=”38px” header_2_text_color=”#000000″ header_2_font_size=”38px” global_colors_info=”{}”]<\/p>\n

You\u2019re probably familiar with the current \u2018War\u2019 on Data Ownership and Data Sharing policies that Apple and Facebook have currently engaged in.\u00a0<\/span><\/span><\/p>\n

Tighter data privacy regulations are limiting the ways in which platforms can collect and use huge amounts of Customer Data. This therefore, limits their capacity to offer advertisers a precise audience targeting metric, impacting overall performance as a result.\u00a0<\/span><\/span><\/p>\n

It would be risky to determine your businesses marketing budget based on your advertising platform\u2019s capabilities, or third party data acquired to enhance your campaigns performance. In doing so, you are putting your business at the mercy of third parties – Their limitations, become your limitations. \u00a0<\/span><\/span><\/p>\n

Every CDP platform gives you their very own interpretation of your campaigns performance. However, you will not be able to have an overview of the overlaps, or over exposure of your audiences to your messages or multiple touchpoints prior to conversion, which may skew results.\u00a0<\/span><\/span><\/p>\n

If you want to master your Marketing Performance, or own your Customer Data and understand the unique customer paths to conversion, then it\u2019s within your businesses best interests to build and implement your own Customer Data Platform.\u00a0<\/span><\/span><\/p>\n

There are many digital solutions in the market – Solutions that will give you the first level of CPD control at lower costs.\u00a0<\/span>Platforms like<\/p>\n

Activecampaign<\/a><\/span>, will track your visitors, maintain the campaign source, manage lead scoring, enable custom audience build and more.\u00a0<\/span><\/span><\/p>\n

Where as\u00a0Funnel.io<\/a><\/span>\u00a0will collect data from your Paid Media sources and normalise it. This then allows you to generate insights on your advertisements, from there you can step into incorporating a more complex attribution model and Customer Data Platform like\u00a0Bizible.com,<\/a><\/span>\u00a0<\/span><\/p>\n

Segment.com<\/a><\/span>\u00a0or\u00a0Datorama.com.<\/a><\/span><\/span><\/p>\n

But, before you begin thinking about an immediate solution, we\u2019d advise you to take the time to clearly define your goals. What do you want to track? How much data do you have available in each specific platform? – Data such as Web Analytics, Marketing Automation, CRM and more.\u00a0<\/span><\/span><\/p>\n

At Brandfinity, we\u2019re here to support you in defining your needs for Marketing Performance. We can help you to implement your very own cost efficient and effective Customer Data Platform to take your businesses success and growth into your own hands.\u00a0<\/span><\/span><\/p>\n

Drive the change – Stop reacting and start leading.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Enquire with Brandfinity now\u00a0<\/a><\/strong><\/p>\n

<\/span><\/p>\n

 <\/p>\n

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CDP- Customer data platform. Is now the time to build your Customer Data Platform? We\u2019ve weighed up the benefits of implementing your own Customer Data Platform. Stop relying on third party agencies and external platforms with limited tools. Build your own CDP, now is the time. Contact us for more details.<\/p>\n","protected":false},"author":1,"featured_media":26190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-26175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nCDP - Customer data platform - Customer experience optimisation agency<\/title>\n<meta name=\"description\" content=\"Stop relying on 3d party agencies, external platforms with limited tools. 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