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Digital Marketing vs Traditional Marketing… But What\u2018s the difference?<\/p>\n
All roads lead to\u00a0<\/span>DIGITAL MARKETING AGENCIES<\/span>… Nowadays, it\u2019s hard to imagine a proficient business without a solid Marketing Team, or Digital Marketing Team in place.\u00a0<\/span><\/span><\/p>\n Today we\u2019re focusing on the answering what\u2019s better? – Digital Marketing or Marketing… What\u2018s the differenc<\/span>e and what\u2019s more beneficial to your business?\u00a0<\/span><\/span><\/p>\n Marketing is crucial to your business efforts, as it allows you to conduct valuable research and develop interest amongst your audience, as well as boosting the visibility of your brands activities.\u00a0So let\u2019s dive into our discussion and compare\u00a0<\/span>Digital Marketing vs Marketing<\/span>… What\u2019s better to invest in?\u00a0<\/span><\/span><\/p>\n Traditional Marketing efforts allow your team to establish communication methods internally as a business and externally, with users outside of your business. Marketing also includes analysis of communication activities, which would also allow you to build on your current efforts, with tact and reliable data.\u00a0<\/span><\/span><\/p>\n \u2018Old school\u2019 or \u2018Traditional\u2019 Marketing is established and has a formula that works. From engaging talks, to exciting television advertisements or glossy visually appealing leaflets, posters or flyers, even articles in popular industry magazines and more. It\u2019s a far reaching means of communication and connection, but it seems this style of marketing in our modern world is starting to lose the power it once held. Times aren\u2019t the same as they once were, as users have more say over the content they chose to consume and therefore, the power dynamics have shifted.\u00a0<\/span><\/span><\/p>\n Industry prices have increased thanks to inflation and an influx of competitor marketing services that utilising the internet in this tech savvy era. Traditional Marketing tactics as a result, can be seen as the more expensive alternative, considering that it can produce \u2018less efficient\u2019 results in comparison to newer Digital Marketing efforts – We therefore give\u00a0<\/span>Digital Marketing 1: vs Marketing: 0<\/span>\u00a0in terms of effectiveness and influence.\u00a0<\/span><\/span><\/p>\n Let\u2019s compare the value of both styles of Marketing as investments – Measuring the time spent vs the results or ROI (Return on Investment). The success of the results, will depend on what is set as KPI\u2019s or Goals, which will determine what is measured to record success. If the aim is an increase in brand awareness, the focus may be on the amount of engagement or \u2018reactions\u2019 gained from the target audience as a result of the digital or print campaign.\u00a0<\/span><\/span><\/p>\n Should the goal be to improve the reputation of your business or brand as a result of Marketing activities, then it may be more beneficial to look at the nature of the \u2018feedback\u2019 (comments, responses etc.) from the campaign. We would advise filtering through comments with a \u2018grain of salt\u2019 however. Be mindful of how the feedback is interpreted, as great feedback doesn\u2019t necessarily mean a productive campaign in terms of financial gain and boosting brand awareness.\u00a0<\/span><\/span><\/p>\n In addition to this, there are many tools available to assist you in measuring KPIs within Digital Marketing. Many tools allow you to monitor results, analyse data and set up easily accessible dashboards, as well as the use of additional features to support the creation of simplified reports. This is extremely valuable within Digital Marketing activities when analysing and reporting the success of a campaign or recent activities to your team, to determine what is working and what could be improved. This establishes the best way to encourage future growth and success.\u00a0<\/span><\/span><\/p>\n Automation isn\u2019t for everyone, it\u2019s simple, but far from easy. If you decide that automated Digital Marketing services are not beneficial to your team, but still require support with your Digital Marketing efforts, we can help you.\u00a0<\/span><\/span><\/p>\n At Brandfinity, we curate customised reports for your team, analyse the data output and provide you with expert, valuable feedback and recommendations for your best course of action moving forward. We will also handle the implementation and ongoing succession of steps required to action your tailored Digital Marketing Strategy.\u00a0<\/span><\/span><\/p>\n What\u2019s likely to gain the best results for your business? Is it investing in an advert in a magazine? In doing so, how many people will see your ad? From this selection of people, how many new clients will you now gain? – How accurate and effective is your method of reaching your targeted audience?\u00a0<\/span><\/span><\/p>\n Marketing traditionally spent plenty of time directly contacting people in person – Manually reaching out to a selection of people and pushing word-of-mouth marketing tactics. This is time consuming, and accumulates to a lot of daily hard work. The benefits of this method however, is a personal approach, but does that outweigh the expensive financial drawbacks?\u00a0<\/span><\/span><\/p>\n A personal approaches matter to clients, the experience is both valued and remembered, which is very important for creating strong client relations and loyalty – an integral part of every business. People still appreciate a personal approach, even physical contact in some instances. As we know, the \u20185 senses\u2019 are crucial to all Marketing Elements.\u00a0<\/span><\/span><\/p>\n The \u20185 senses\u2019 in marketing consist of the following… Visual, in the form of TV advertisements, billboards and more, Kinaesthetic (Paper materials promoting touch and feeling); Sounds, for example the Radio and even smells. Product Placements within TV ads or cinematic films have also been shown to have great ROI. There\u2019s many alternatives of Marketing that reaps it\u2019s own benefits too!\u00a0Digital Marketing conceptualises this to focus predominantly on the senses appealing to Visual and Hearing elements.\u00a0\u00a0<\/span><\/span><\/p>\n So, to continue our analysis, we give\u00a0<\/span>Digital Marketing: 1 vs Traditional Marketing: 1\u00a0<\/span>– A draw, as there\u2019s value in keeping marketing efforts personal, although this can still be achieved through online activity.\u00a0<\/span><\/span><\/p>\n There\u2019s no doubt that appealing to the \u20185 senses\u2019 within marketing is vital, however it\u2019s also important to remember that times are moving, and the period we are in now; The way in which society consumes marketing materials is different. It\u2019s important that with the changing times, we also transition from traditional Marketing techniques to newer, next generational approaches towards online content; which has its own rhythm, popularities and rules.\u00a0<\/span><\/span><\/p>\n The standard for Digital Marketing in these times are simple. Everything works faster and more efficiently, with clearer, more coherent visuals. No one spends as much time reading lengthy, long-winded paragraphs, as the preferred way of consumption is \u2018easily digestible\u2019 text, also known as \u2018ready to go content\u2019\u2026 Digital Marketing provides this.\u00a0<\/span><\/span><\/p>\n