{"id":2400,"date":"2019-10-20T20:25:20","date_gmt":"2019-10-20T20:25:20","guid":{"rendered":"https:\/\/brandfinity.ch\/?p=2400"},"modified":"2022-01-26T13:04:23","modified_gmt":"2022-01-26T13:04:23","slug":"marketing-data-analytics-made-simple","status":"publish","type":"post","link":"https:\/\/brandfinity.ch\/en\/2019\/10\/20\/marketing-data-analytics-made-simple\/","title":{"rendered":"marketing data analytics made simple"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Page Title Section” _builder_version=”4.14.5″ background_color_gradient_direction=”120deg” custom_padding=”4px||5px||false|false” top_divider_height=”34px” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-220px” box_shadow_color=”#ffffff” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ admin_label=”Yearly Report Area” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”|||” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”||21px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta button_url=”#” admin_label=”Last Year Report Text” _builder_version=”4.14.5″ header_font=”Poppins|600|||||||” header_text_color=”#000000″ header_font_size=”38px” header_line_height=”1.4em” body_font=”Arial||||||||” body_text_align=”left” body_text_color=”#77839a” body_font_size=”20px” body_line_height=”1.4em” use_background_color=”off” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#8b20bb” button_border_width=”12px” button_border_color=”#8b20bb” button_letter_spacing=”2px” button_font=”Poppins|600||on|||||” button_icon=”$||divi||400″ background_layout=”light” module_alignment=”left” custom_padding=”18px|||||” animation_direction=”right” hover_enabled=”0″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null” sticky_enabled=”0″]<\/p>\n

How to implement marketing data analytics without breaking the bank<\/span><\/h2>\n

We have been asked many times in the past about how to action data analytics<\/a> and create web dashboards for multiple companies. Most of the time, there will be a need to report on web traffic, social media performance, paid media performance, search engine optimisation, cost per click, cost per lead, costs per opportunity, cost per acquisition.<\/span><\/p>\n

This request requires the blending of data from multiple sources like:<\/span><\/p>\n

Google analytics<\/span><\/p>\n

google search console<\/span><\/p>\n

Facebook insights<\/span><\/p>\n

Instagram insights<\/span><\/p>\n

youtube insights<\/span><\/p>\n

Twitter data<\/span><\/p>\n

Facebook ads<\/span><\/p>\n

Google ads<\/span><\/p>\n

Linkedin ads<\/span><\/p>\n

twitter ads<\/span><\/p>\n

amazon ads<\/span><\/span><\/p>\n

and logically data from your CRM like salesforce, your ecommerce solution or your marketing automation solution to be able to reconcile your costs with your sales<\/span><\/p>\n

This task might seem daunting, with a blending of data from all these sources, saving them in one place and then visualizing them into dashboards.<\/p>\n

If you had asked us how much it would cost to find a solution to this around 7 years ago, we we would have given you a figure around 100\u2019000 CHF!<\/p>\n

Today there are solutions in the market which will make it more bearable for your organisation to run such dashboards, the costs being mainly now in the requirement and definition of the KPIs, the visualisation of these and the insights generation out of these dashboards.<\/p>\n

You can use\u00a0 Tableau software\u00a0 <\/a>or\u00a0 Google Data Studio\u00a0<\/a>to visualize your data in dashboards, Google Data Studio being free and Tableau having a minimal monthly fee.<\/p>\n

You can connect to most of the data sources mentioned above with <\/span>Supermetrics \u00a0<\/a>allowing you to pull all key metrics of your paid media campaigns into both visualisation tools.<\/span><\/p>\n

If you need to pull data from your preferred Salesforce, you can do it thanks to a google sheet addon<\/a>, and then blend the data in Tableau or Google Data Studio.<\/p>\n

With all these data connected and blended into dashboards, you can showcase your performance to the management and optimise your ROMI, without having to spend weeks on excel sheets reconciling all information.<\/p>\n

Need further help or explanation ?\u00a0 Contact us !<\/a><\/p>\n

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How to implement marketing data analytics without breaking the bank We have been asked many times in the past about how to action data analytics and create web dashboards for multiple companies. Most of the time, there will be a need to report on web traffic, social media performance, paid media performance, search engine optimisation, […]<\/p>\n","protected":false},"author":1,"featured_media":475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-2400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nmarketing data analytics made simple - Customer experience optimisation agency<\/title>\n<meta name=\"description\" content=\"Do you struggle to measure your return on marketing investment? 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