{"id":237210,"date":"2025-09-16T14:57:02","date_gmt":"2025-09-16T14:57:02","guid":{"rendered":"https:\/\/brandfinity.ch\/?p=237210"},"modified":"2025-10-07T10:57:35","modified_gmt":"2025-10-07T10:57:35","slug":"custom-dashboards-for-automotive-business","status":"publish","type":"post","link":"https:\/\/brandfinity.ch\/en\/2025\/09\/16\/custom-dashboards-for-automotive-business\/","title":{"rendered":"Dashboards for automotive – custom solutions"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ background_enable_color=”off” min_height=”400px” custom_margin=”||-38px|||” custom_padding=”4px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”822.4px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Dashboards for automotive business” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_font_size=”4vw” title_font_size_tablet=”6vw” title_font_size_phone=”8vw” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/09\/image-_7__cleanup-300×197.webp” alt=”advertising reporting – custom dashbords” title_text=”advertising reporting – custom dashbords” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”14pt” text_line_height=”1.8em” text_text_color_tablet=”#77839a” text_text_color_phone=”#77839a” text_text_color_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

The automotive sector has been accelerating its digital transformation – and since 2022, Brandfinity has been at the heart of its journey. By building a dedicated vertical for the automotive industry, they have helped different brands like Triumph Motorcycles Switzerland, France, Ducati, Harley-Davidson strengthen their market presence, boost conversions, bring more visitors to their open house events and more importantly, generate more test rides. <\/span><\/p>\n

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The results prove efficiency.<\/strong><\/h3>\n

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In fact, Brandfinity can pronounce it loudly, as all the metrics speak for themselves. One data point can be read differently from the quality and logic of the collected summary, presented in the reporting. <\/span><\/p>\n

Thus, Brandfinity focused on data-driven dashboards and automotive brands\/dealerships’ needs so that they could gain deeper insights and a better understanding. <\/span><\/p>\n

Finally, their collaboration spans 20 dealerships across Switzerland and France, targeting French, German, and Italian-speaking regions. <\/span><\/p>\n

The results prove efficiency.<\/span><\/p>\n

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Problematic for the automotive business<\/strong><\/h3>\n

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Analysing different automotive brands’ pain points, Brandfinity concluded that the most significant challenge brands\/dealerships face is the lack of digital marketing talent to translate raw data into actionable insights. Too many channels, too much data, and too many different tools, which are not connected. As a result these elements present considerable complexity in reading the insights correctly and making the proper summary analysis.<\/p>\n

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Turn challenges into strengths<\/strong><\/p>\n

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not just data – real growth-driving results<\/strong><\/h3>\n

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Considering these weak points, Brandfinity turned these challenges into strengths. They created live-time interactive dashboards adapted to the brand\/dealership needs. In addition, they considered the user access profile, whether a global brand manager\/a CEO or a marketing manager from the selected dealership.<\/p>\n

Subsequently, they devised a solution by give data ownership, simplify, and structure the performance results in digestible brand-focused dashboards powered by Funnel and Power BI solutions.<\/p>\n

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Solution: Custom-made dashboards<\/strong><\/p>\n

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measurable performance results<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

With Brandfinity’s custom dashboards, everyone can become the reporting champion in one click and understand the outcome of their marketing efficiency. Brandfinity combined advanced analytics tools with strategic expertise to deliver meaningful insights. They deliver custom-created solutions for the brand’s needs, focused on exact KPIs, which are essential for the user level.<\/p>\n

The Goal is not only to give a better analytical understanding of brand performance on a global level, but also to compare their brand presence vs advertising efficiency in different markets, benchmark it with the competition, and better understand performance at the national level ( by region or by dealership). Also See what channels are performing the best, where the drop is, what they need to change in the strategy, and which sources to optimise.<\/p>\n

” content_phone=”<\/p>\n

With Brandfinity’s custom dashboards, everyone can become the reporting champion in one click and understand the outcome of their marketing efficiency. Brandfinity combined advanced analytics tools with strategic expertise to deliver meaningful insights. They deliver custom-created solutions for the brand’s needs, focused on exact KPIs, which are essential for the user level.<\/p>\n

The Goal is not only to give a better analytical understanding of brand performance on a global level, but also to compare their brand presence vs advertising efficiency in different markets, benchmark it with the competition, and better understand performance at the national level ( by region or by dealership). Also See what channels are performing the best, where the drop is, what they need to change in the strategy, and which sources to optimise.<\/p>\n

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With Brandfinity’s custom dashboards, everyone can become the reporting champion in one click and understand the outcome of their marketing efficiency.<\/p>\n

Brandfinity combined advanced analytics tools with strategic expertise to deliver meaningful insights. They deliver custom-created solutions for the brand’s needs, focused on exact KPIs, which are essential for the user level.<\/p>\n

The Goal is not only to give a better analytical understanding of brand performance on a global level, but also to compare their brand presence vs. advertising efficiency in different markets, benchmark it with the competition, and better understand performance at the national level ( by region or by dealership).<\/p>\n

Also, see what channels are performing the best, where the drop is, what they need to change in the strategy, and which sources to optimise.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/09\/image-_8__cleanup-300×243.webp” alt=”dashboards GMB” title_text=”dashboards GMB” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#090A3C” text_font_size=”4vw” text_line_height=”1em” text_font_size_tablet=”6vw” text_font_size_phone=”8vw” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Reporting levels<\/strong><\/p>\n

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Global vs Dealership view<\/strong><\/h3>\n

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The dashboards show reporting data for global, national, and dealership-level\/region views to help decision makers better understand their international or local activity’s performance.<\/p>\n

On the other hand, on the dealership side, it shows essential data related to the own\/specific dealership, adapted to their dealership-level needs, and essential KPIs related to their ownship.<\/p>\n

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Why do you need<\/strong><\/p>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

custom dashboards for automotive<\/strong><\/h2>\n

” content_phone=”<\/p>\n

custom dashboards for automotive<\/strong><\/h2>\n

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custom dashboards for automotive<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

Every brand \/dealership in the automotive industry has its own mix of sales processes, marketing channels, and customer journeys. Generic reporting tools rarely capture the entire picture.<\/div>\n
<\/div>\n
Custom dashboards are essential. They centralise data, highlight what matters, and speed up and improve decision-making.<\/div>\n
<\/div>\n

” content_phone=”<\/p>\n

Every brand \/dealership in the automotive industry has its own mix of sales processes, marketing channels, and customer journeys. Generic reporting tools rarely capture the entire picture.<\/div>\n
<\/div>\n
Custom dashboards are essential. They centralise data, highlight what matters, and speed up and improve decision-making.<\/div>\n
<\/div>\n

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As you know, every brand \/dealership in the automotive industry has its own mix of sales processes, marketing channels, and customer journeys. But generic reporting tools rarely capture the entire picture.<\/div>\n
<\/div>\n
That’s why Custom dashboards are essential.<\/div>\n
<\/div>\n
They centralise data, highlight what matters, and speed up and improve decision-making.<\/div>\n
<\/div>\n

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Unified view of performance<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

A tailored dashboard consolidates everything into one clear overview.<\/p>\n

For example:<\/strong><\/div>\n
<\/div>\n
We provide detailed data on markets, models, registration details, horsepower, vehicle type, canton of registration, and much more, making it an invaluable source of information.<\/div>\n
\n

In addition to the USER LEVEL view (Global vs Dealership), we suggest :<\/p>\n<\/div>\n

” content_phone=”<\/p>\n

A tailored dashboard consolidates everything into one clear overview.<\/p>\n

For example:<\/strong><\/div>\n
<\/div>\n
We provide detailed data on markets, models, registration details, horsepower, vehicle type, canton of registration, and much more, making it an invaluable source of information.<\/div>\n
\n

In addition to the USER LEVEL view (Global vs Dealership), we suggest :<\/p>\n<\/div>\n

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A tailored dashboard consolidates everything into one clear overview.<\/p>\n

For example, we provide detailed data on markets, models, registration details, horsepower, vehicle type, canton of registration, and much more, making it an invaluable source of information.<\/div>\n
\n

In addition to the USER LEVEL view (Global vs Dealership), we suggest :<\/p>\n<\/div>\n

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Leads overview<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

View the qualified leads, New, Lost, Contacted, Leads arrived by source, Leads status distribution, Leads generated by dealership, Detailed breakdown, total leads.<\/span><\/p>\n

” content_phone=”<\/p>\n

View the qualified leads, New, Lost, Contacted, Leads arrived by source, Leads status distribution, Leads generated by dealership, Detailed breakdown, total leads.<\/span><\/p>\n

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View the qualified leads, New, Lost, Contacted, Leads arrived by source, Leads status distribution, Leads generated by dealership, Detailed breakdown, total leads.<\/span><\/p>\n

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Advertising overview<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

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Dealership metrics summary, Quantity of impressions, Clicks, Conversions, Cost vs Conversions, Spend, CTR%, CPC, Conversions vs Spend on Google Ads trends.<\/div>\n<\/div>\n

” content_phone=”<\/p>\n

\n
Dealership metrics summary, Quantity of impressions, Clicks, Conversions, Cost vs Conversions, Spend, CTR%, CPC, Conversions vs Spend on Google Ads trends.<\/div>\n<\/div>\n

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Dealership metrics summary, Quantity of impressions, Clicks, Conversions, Cost vs Conversions, Spend, CTR%, CPC, Conversions vs Spend on Google Ads trends.<\/div>\n<\/div>\n

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Website overview<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

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Dealership metrics summary, sessions, views, average session duration, user trends, sessions by device category, Top events, and data filtered by medium source.<\/div>\n<\/div>\n

” content_phone=”<\/p>\n

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Dealership metrics summary, sessions, views, average session duration, user trends, sessions by device category, Top events, and data filtered by medium source.<\/div>\n<\/div>\n

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Dealership metrics summary, sessions, views, average session duration, user trends, sessions by device category, Top events, and data filtered by medium source.<\/div>\n<\/div>\n

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Google My Business overview<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

Drill down data from Global to dealership level. Capturing all interactions, calls, itinerary requests, consulting the website pages, clicks, impression map by devices, geography, customer interaction over time, and quantity of reviews over the selected period.<\/p>\n

” content_phone=”<\/p>\n

Drill down data from Global to dealership level. Capturing all interactions, calls, itinerary requests, consulting the website pages, clicks, impression map by devices, geography, customer interaction over time, and quantity of reviews over the selected period.<\/p>\n

” content_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”20px” text_line_height=”1.8em” header_3_text_color=”#004FFF” header_3_font_size=”30px” header_4_font_size=”30px” text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”30px” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”30px” header_4_font_size_phone=”20px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Drill down data from Global to dealership level. Capturing all interactions, calls, itinerary requests, consulting the website pages, clicks, impression map by devices, geography, customer interaction over time, and quantity of reviews over the selected period.<\/p>\n

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Focus on KPIs which matter<\/strong><\/h3>\n

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Vanity metrics overwhelm dealerships. They only need visibility on conversions, test ride bookings, lead response time, cost per lead, and after-sales performance.<\/p>\n

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Better resource, investment allocation\u00a0<\/strong><\/h3>\n

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It will help decision-makers better understand where to invest, whether in marketing spend, staff time, inventory planning, etc.<\/div>\n

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Scalability across multiple dealerships<\/strong><\/h3>\n

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Groups managing several locations or brands can compare their performance and identify best practices to replicate success.<\/div>\n

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Briging the digital marketing data analyst gap<\/strong><\/h3>\n

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In conclusion, dashboards simplify complexity by making insights accessible to sales managers, marketers, and executives alike.<\/p>\n

Stay tuned to the latest industry trends. This is precisely where our project comes into its own.<\/p>\n

Contact Brandfinity<\/a>, official Funnel<\/a> partner.<\/p>\n

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Why choose Brandfinity?<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_text_color=”#004FFF” header_3_font_size=”20px” header_3_text_color_tablet=”#004FFF” header_3_text_color_phone=”#004FFF” header_3_text_color_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Trusted partner by industry leaders in the Automotive business and Education<\/strong><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”12px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

%22data%22 Expertise in Advanced Analytics: Leveraging the latest tools and techniques.
%22data%22 Custom Solutions: Tailored strategies for your unique business needs.
%22data%22 Actionable Insights: Not just data \u2013 real, growth-driving insights.
%22data%22 Proven Track Record: Success stories with clients across industries.<\/span><\/p>\n

” content_phone=”<\/p>\n

%22data%22 Expertise in Advanced Analytics: Leveraging the latest tools and techniques.
%22data%22 Custom Solutions: Tailored strategies for your unique business needs.
%22data%22 Actionable Insights: Not just data \u2013 real, growth-driving insights.
%22data%22 Proven Track Record: Success stories with clients across industries.<\/span><\/p>\n

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\"data\" Expertise in Advanced Analytics: Leveraging the latest tools and techniques.
\"data\" Custom Solutions: Tailored strategies for your unique business needs.
\"data\" Actionable Insights: Not just data \u2013 real, growth-driving insights.
\"data\" Proven Track Record: Success stories with clients across industries.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”12px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_text_color=”#090A3C” header_3_font_size=”4vw” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Success stories<\/strong><\/h3>\n

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Driving growth with data<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

Discover how we helped businesses unlock growth through strategic data analytics. View Case Studies<\/a><\/span><\/span><\/p>\n<\/p>\n

” content_phone=”<\/p>\n

Discover how we helped businesses unlock growth through strategic data analytics. View Case Studies<\/a><\/span><\/span><\/p>\n<\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.27.4″ text_font=”–et_global_body_font||||||||” text_text_color=”#77839a” text_font_size=”20px” text_line_height=”1.8em” custom_margin=”-2px||-2px||true|false” text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Discover how we helped businesses unlock growth through strategic data analytics. View Case Studies<\/a><\/span><\/span><\/p>\n

<\/span><\/p>\n

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Brandfinity’s best Results:<\/div>\n
<\/div>\n
    \n
  • 1,203 leads in 4 weeks.<\/span><\/li>\n
  • 150+ leads in just the first 2 days.<\/li>\n
  • Nearly 800 leads by the end of week 2.<\/li>\n
  • The average dealer generates about 278 monthly leads, so one of the campaigns delivered more than 4 times the typical monthly volume.<\/li>\n
  • Cost per lead (CPL): \u20ac3.97. This outperformed the European automotive and motorcycle benchmark of $25 to $120 per lead by about 85% to 97%.<\/li>\n
  • The best Conversion rate (link click to lead): 8.37%.<\/li>\n
  • Impressions and reach were also strong (1.46M impressions and 382k reach)<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_text content_tablet=”” content_phone=”” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” text_font_size=”20px” text_line_height=”1.8em” header_3_text_color=”#004FFF” header_3_font_size=”30px” header_4_font_size=”30px” hover_enabled=”0″ text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”30px” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”30px” header_4_font_size_phone=”20px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_text][et_pb_button button_url=”https:\/\/brandfinity.ch\/en\/contact\/” button_text=”work with us” disabled_on=”off|off|off” _builder_version=”4.17.4″ custom_button=”on” button_bg_color=”#090a3c” button_border_color=”#090A3C” button_border_radius=”0px” button_font=”–et_global_heading_font|700|||||||” background_layout=”dark” custom_padding=”1vw|3vw|1vw|3vw|true|true” custom_padding_tablet=”2vw|5vw|2vw|5vw|true|true” custom_padding_phone=”3vw|7vw|3vw|7vw|true|true” custom_padding_last_edited=”on|phone” button_text_size_tablet=”2vw” button_text_size_phone=”3vw” button_text_size_last_edited=”on|phone” custom_css_main_element=”border-top-left-radius:0px !important;||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    The automotive sector has been accelerating its digital transformation – and since 2022, Brandfinity has been at the heart of its journey. 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