{"id":1327,"date":"2019-02-28T20:52:37","date_gmt":"2019-02-28T20:52:37","guid":{"rendered":"https:\/\/brandfinity.ch\/?p=1327"},"modified":"2022-01-26T12:28:05","modified_gmt":"2022-01-26T12:28:05","slug":"martech-interview","status":"publish","type":"post","link":"https:\/\/brandfinity.ch\/en\/2019\/02\/28\/martech-interview\/","title":{"rendered":"Martech interview"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Yearly Report Section&#8221; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0||27px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; admin_label=&#8221;Yearly Report Area&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;3.25&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;||21px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/brandfinity.ch\/wp-content\/uploads\/2019\/02\/sommet_education_yves_alain_5c48b50b3dfe9.png&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.14.5&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;38px&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;38px&#8221; custom_margin=&#8221;20px|||&#8221; custom_padding=&#8221;||37px|&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in <a href=\"https:\/\/www.martechadvisor.com\/interviews\/marketing-automation-2\/yvesalain-schwaar-interview-marketing-automation-and-strategies\/\">this article<\/a> by the website Martech advisor.<\/p>\n<p>I have been over the last 18 years building many digital organizational capabilities and building or integration technology solutions. Since about three years I have found myself passionated by the evolution of the Martech stack, but also by the incredible amount of data that is available and the intelligence you can get out of it as a company.<\/p>\n<p>Read more <a href=\"https:\/\/www.martechadvisor.com\/interviews\/marketing-automation-2\/yvesalain-schwaar-interview-marketing-automation-and-strategies\/\">in the article about my passion for Martech and marketing automation\u00a0<\/a><\/p>\n<p>Enjoy the reading!<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][et_pb_cta button_url=&#8221;#&#8221; admin_label=&#8221;Last Year Report Text&#8221; _builder_version=&#8221;4.13.0&#8243; header_font=&#8221;Poppins|600|||||||&#8221; header_font_size=&#8221;36px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;Arial||||||||&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.4em&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#8b20bb&#8221; button_border_width=&#8221;12px&#8221; button_border_color=&#8221;#8b20bb&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;Poppins|600||on|||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; background_layout=&#8221;light&#8221; module_alignment=&#8221;left&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor. I have been over the last 18 years building many digital organizational capabilities and building or integration technology solutions. Since about three years I have found [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1327","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Martech interview - Customer experience optimisation agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfinity.ch\/en\/2019\/02\/28\/martech-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martech interview\" \/>\n<meta property=\"og:description\" content=\"I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor. 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