{"id":1112,"date":"2018-11-10T09:48:12","date_gmt":"2018-11-10T09:48:12","guid":{"rendered":"https:\/\/brandfinity.ch\/?p=1065"},"modified":"2022-01-26T08:51:54","modified_gmt":"2022-01-26T08:51:54","slug":"facebook-attribution-solution","status":"publish","type":"post","link":"https:\/\/brandfinity.ch\/en\/2018\/11\/10\/facebook-attribution-solution\/","title":{"rendered":"Facebook attribution solution"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Yearly Report Section&#8221; _builder_version=&#8221;3.22&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0||27px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; admin_label=&#8221;Yearly Report Area&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;3.25&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;||21px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;Why test facebook attribution solution&#8221; button_url=&#8221;#&#8221; admin_label=&#8221;Last Year Report Text&#8221; _builder_version=&#8221;4.14.5&#8243; header_level=&#8221;h1&#8243; header_font=&#8221;Poppins|600|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;38px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;Arial||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#77839a&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.4em&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#8b20bb&#8221; button_border_width=&#8221;12px&#8221; button_border_color=&#8221;#8b20bb&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;Poppins|600||on|||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; module_alignment=&#8221;left&#8221; animation_direction=&#8221;right&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>I recently came across the <a href=\"https:\/\/www.facebook.com\/business\/measurement\/attribution\">facebook<\/a> attribution solution and thought that would be interesting to sh<a href=\"https:\/\/brandfinity.ch\/2018\/11\/10\/facebook-attribution-solution\/facebook-attributiont-1\/\" rel=\"attachment wp-att-1070\"><\/a>are a few thoughts with you. As you know Facebook attribution is a platform which will allow you to measure with different attribution models your conversions. But it only works as far as you have defined them in your business account within Facebook. Maybe you are familiar with Facebook advertising you will know that you can measure specific website conversions\u00a0 like forms, leads, sales, Facebook specific actions you want your user to do or also set-up what is called offline conversions.<\/p>\n<p>The Facebook attribution solution will tell you which campaigns on Facebook or Instagram have contributed to a conversion. Than You can add further channels manually to run your whole attribution model within Facebook and that is definitely a great feature! \u00a0Why would you do this? You will certainly ask me :). Well, who else than facebook will be able to track cross device activities. If you are a marketeer I am sure you spend quite a bit of money on facebook already and finally, it is free !<\/p>\n<p>Being Data-driven to take decisions and define your best mix of marketing spend, but also see which other channels contribute the most to your results is a must for any marketeer today. So if you do not have the money to look at paying solutions, this solution is worth a test drive for you !<\/p>\n<p>We will test it ourselves in the next weeks and tell you what we learned of it and what are the limitations and pitfalls.<\/p>\n<p>Don&#8217;t hesitate to have a look at what we offer in the area of Data analytics and <a href=\"\/data-analytics\/\">dashboard solutions,<\/a> we can help you make sense of your data and set-up the right reporting structures for you.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently came across the facebook attribution solution and thought that would be interesting to share a few thoughts with you. As you know Facebook attribution is a platform which will allow you to measure with different attribution models your conversions. But it only works as far as you have defined them in your business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section bb_built=\"1\" admin_label=\"Page Title Section\" _builder_version=\"3.15\" background_color_gradient_direction=\"120deg\" box_shadow_style=\"preset7\" box_shadow_horizontal=\"0px\" box_shadow_vertical=\"-220px\" box_shadow_color=\"#ffffff\" custom_padding=\"4px||5px||false|false\" top_divider_height=\"34px\" next_background_color=\"#000000\"][et_pb_row _builder_version=\"3.15\"][et_pb_column type=\"4_4\"][et_pb_post_title _builder_version=\"3.15\" title_font=\"Poppins||||||||\" title_text_align=\"center\" title_text_color=\"#ffffff\" meta_font=\"||||||||\" meta_text_align=\"center\" meta_text_color=\"#ffffff\" background_image=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2018\/11\/abstract-alternative-energy-art-532126.jpg\" custom_margin=\"1px|||\" custom_padding=\"200px||100px|\" \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\"1\" admin_label=\"Yearly Report Section\" _builder_version=\"3.0.95\" custom_margin=\"|||\" custom_padding=\"0||27px||false|false\" prev_background_color=\"#000000\" next_background_color=\"#000000\"][et_pb_row admin_label=\"Yearly Report Area\" make_fullwidth=\"on\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding=\"|||\" padding_top_2=\"180px\" padding_right_2=\"12%\" padding_bottom_2=\"180px\" padding_left_2=\"8%\" _builder_version=\"3.15\" padding_bottom_1=\"21px\"][et_pb_column type=\"4_4\"][et_pb_cta admin_label=\"Last Year Report Text\" button_url=\"#\" _builder_version=\"3.15\" header_font=\"Poppins|600|||||||\" header_font_size=\"36px\" header_line_height=\"1.4em\" body_font=\"Arial||||||||\" body_text_align=\"left\" body_font_size=\"16px\" body_line_height=\"1.4em\" use_background_color=\"off\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#ffffff\" button_bg_color=\"#8b20bb\" button_border_width=\"12px\" button_border_color=\"#8b20bb\" button_letter_spacing=\"2px\" button_font=\"Poppins|600||on|||||\" button_icon=\"%%3%%\" background_layout=\"light\" module_alignment=\"left\" animation_style=\"slide\" animation_direction=\"right\" animation_intensity_slide=\"10%\" animation_starting_opacity=\"100%\"]<\/p><p>Well, it actually depends on what you name \"expensive\". A marketing automation solution will help you priorise your pipeline and let you focus on the relevant opportunities for your business, reducing therefore your cost per acquisition.<\/p><p>Marketing automation will allow you to automate interactions with early stage leads for example, enabling you to qualify your leads before you handle them directly with a personal contact.<br \/>You will also be able to understand better your acquisition channels, gain an overview of which channel does generate business for you at the lowest cost, or what is the right channel mix.<\/p><p>A marketing automation solution is a complementary solution to a CRM, it will synchronise with it in realtime and give you a full 360 degree visibility of your prospects and clients behaviours online, on e-mails, will connect also to their social profile, making you understand better your prospects and clients.<br \/>Also very important to your business is that most of the marketing automation solutions you can plug-in to third party solutions, like SMS , Agenda booking tool, event booking platforms, advertising platforms, etc.<\/p><p>A marketing automation will prove very profitable because it does help you raise your conversion rate from traffic generated to prospects, as well as help you raise your conversion rate from prospects to clients. It is very frequent that you can easily grow your traffic to lead conversion rate by 10-20% and your prospect to clients conversion rates by at least 10%. Looking at these figures, a marketing automation solution is a very valuable investment !<\/p><p>Marketing automation solutions are mostly priced by number of contacts , eventually users and volume of data exchanged.<\/p><p>Here is an overview of potential price schemes:<\/p><p>[\/et_pb_cta][et_pb_pricing_tables _builder_version=\"3.15\" body_font=\"||||||||\" subheader_font=\"||||||||\" subheader_font_size=\"15px\" currency_frequency_font=\"||||||||\" currency_frequency_font_size=\"18px\" price_font=\"Poppins||||||||\" price_font_size=\"30px\" price_line_height=\"53px\" animation_style=\"fade\"][et_pb_pricing_table title=\"Activecampaign\" subtitle=\"most affordable\" currency=\"$\" per=\"per month for 2'500 contacts\" sum=\"100\" _builder_version=\"3.15\"]+ 2'500 contacts<br \/>+ a basic CRM solution to manage a pipeline<br \/>+ integrates with third party solutions<br \/>+ e-mails<br \/>+ forms<\/p><p>+ automation flows and logics<\/p><p>+ segments build<br \/>[\/et_pb_pricing_table][et_pb_pricing_table title=\"Mautic\" subtitle=\"mid to large size companies\" currency=\"$\" per=\"per month for 10'000 contacts\" sum=\"1'000\" _builder_version=\"3.15\"]+ 10'000 contacts<\/p><p>+ integrates with third party solutions<\/p><p>+ integrates with CRM solutions<\/p><p>+ e-mails<\/p><p>+ forms<\/p><p>+ Landing pages<\/p><p>+ automation flows and logics<\/p><p>+ segments build<\/p><p>+ lead scoring<\/p><p>+ Attribution<br \/>[\/et_pb_pricing_table][et_pb_pricing_table title=\"Marketo\" subtitle=\"mid to large with multiple sites\" currency=\"$\" per=\"per month custom pricing\" sum=\"5'000\" _builder_version=\"3.15\"]+ multi domain names<\/p><p>+ multiple workspaces<\/p><p>+ integrates with third party solutions<\/p><p>+ Integrates with CRM solutions<\/p><p>+ e-mails<\/p><p>+ forms<\/p><p>+ landing pages<\/p><p>+ automation flows and logics<\/p><p>+ lead scoring<\/p><p>+ embed in Salesforce<\/p><p>+ attribution modeling<br \/>[\/et_pb_pricing_table][\/et_pb_pricing_tables][et_pb_text _builder_version=\"3.15\" custom_margin=\"20px|||\" custom_padding=\"||37px|\"]<\/p><p>Every solution has its own added value and functionalities. Therefore best you contact us and explain us your needs so we could help you implement the right solution for your business.<\/p><p>Or know more about <a href=\"https:\/\/brandfinity.ch\/marketing-technology\/marketing-automation\/\">marketing automation\u00a0<\/a><\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\"1\" fullwidth=\"on\" specialty=\"off\" prev_background_color=\"#000000\" next_background_color=\"#f7007f\" _builder_version=\"3.15\" custom_margin=\"30px||30px|\"][et_pb_fullwidth_post_slider _builder_version=\"3.15\" posts_number=\"3\" include_categories=\"1\" show_image=\"off\" background_color=\"#2e007a\" use_text_overlay=\"off\" \/][\/et_pb_section][et_pb_section bb_built=\"1\" admin_label=\"section\" _builder_version=\"3.0.106\" background_color=\"#f7007f\" prev_background_color=\"#ffffff\" next_background_color=\"#ffffff\"][et_pb_row admin_label=\"row\" _builder_version=\"3.0.47\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\"][et_pb_column type=\"4_4\"][et_pb_cta title=\"We want to get to know you \" button_url=\"http:\/\/brandfinity.ch\/contact-us\" button_text=\"Get in touch\" _builder_version=\"3.0.106\" use_background_color=\"off\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]<\/p><p>We will be happy to help you on your digital journey<\/p><p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\"1\" admin_label=\"Footer Section\" _builder_version=\"3.0.92\" custom_padding=\"90px||90px|\" prev_background_color=\"#f7007f\" global_module=\"902\"][et_pb_row admin_label=\"Footer Area\" global_parent=\"902\" _builder_version=\"3.0.92\"][et_pb_column type=\"1_3\"][et_pb_text admin_label=\"Title\" global_parent=\"902\" _builder_version=\"3.0.95\" text_font=\"Poppins||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_font=\"||||||||\" header_2_font=\"Poppins|600|||||||\" header_2_font_size=\"22px\" header_2_line_height=\"1.5em\" custom_margin=\"||20px|\" animation_style=\"fade\" animation_direction=\"top\" animation_starting_opacity=\"100%\"]<\/p><h2>Location<\/h2><p>Brandfinity S\u00e0rl<\/p><p>Ch. de la Vignetta 49<\/p><p>1617 Remaufens<\/p><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\"][et_pb_text admin_label=\"Title\" global_parent=\"902\" _builder_version=\"3.15\" text_font=\"Poppins||||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_font=\"||||||||\" header_2_font=\"Poppins|600|||||||\" header_2_font_size=\"22px\" header_2_line_height=\"1.5em\" custom_margin=\"||20px|\" animation_style=\"fade\" animation_direction=\"top\" animation_starting_opacity=\"100%\" locked=\"off\"]<\/p><h2>Follow Us<\/h2><p>[\/et_pb_text][et_pb_social_media_follow global_parent=\"902\" _builder_version=\"3.15\" text_orientation=\"left\"][et_pb_social_media_follow_network social_network=\"linkedin\" url=\"http:\/\/linkedin.com\/company\/brandfinity\" _builder_version=\"3.15\" background_color=\"#fe3d73\" custom_margin=\"|||\" custom_padding=\"6px|6px|6px|6px\" follow_button=\"off\" url_new_window=\"on\"]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=\"1_3\"][et_pb_signup global_parent=\"902\" mailchimp_list=\"|none\" title=\"Subscription\" description=\"<p>Subscribe to our Newsletter to receive news and views about digital customer journeys<\/p>\" _builder_version=\"3.15\" header_font=\"Poppins|600|||||||\" header_font_size=\"22px\" header_line_height=\"1.4em\" body_font=\"Poppins||||||||\" body_font_size=\"16px\" body_line_height=\"1.8em\" use_background_color=\"off\" custom_button=\"on\" button_text_size=\"14px\" button_text_color=\"#ffffff\" button_bg_color=\"#8b20bb\" button_border_width=\"8px\" button_border_color=\"#8b20bb\" 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